Sword and the Script

JANUARY 7, 2020

A few months back, Agility PR Solutions announced it updated its media monitoring tool. MediaMiser was based in Canada and provided media monitoring tools. Cision kept the press release distribution service, while Innodata, then operating as MediaMiser, got the Agility media database and the media monitoring solution.

Tools 83

Tools Comparison Media System 83

ImPRessions - Crenshaw Communications

JANUARY 19, 2016

Social media has become a favorite medium for customer service complaints, but is there a way to transform such complaints into good PR for your company? Customer service and public relations are growing closer, and engaging complainers on social media — the right way — is an opportunity to turn critics into fans.

Social Media 159

Social Media Media Airlines Customer Service 159

Sword and the Script

MARCH 2, 2021

Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. The first reason is to acquire a new piece of technology. AI is something that is missing from most of the incumbent PR software tools.

Company 150

Company Tools Technology Software 150

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Stephen Waddington

APRIL 21, 2021

It covers content, media, influencers and events. The 35-page guide is packed with practical tools, advice and case studies designed to help PR professionals ensure their content is available and accessible to people of all abilities. Even those who have access to and use assistive technology encounter significant problems.

Guidelines 136

Guidelines Communications Tools Case Study 136

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is the Impact of Social Media on Public Relations?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

FEBRUARY 11, 2017

As such, podcasts are an old tool with a new twist. Pinterest, which positioned itself as a “ visual search engine ” – as opposed to a social media network – has set itself up to capitalize on the opportunity while creating a new one for marketers: it recently introduced visual search ads.

Tools 60

Tools Pinterest Marketing Media 60

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It told the story of the public using social media to fight back against organisations.

Storytelling 78

Storytelling Internal International Social Media 78

Stern + Associates

DECEMBER 8, 2022

In this blog post that’s mostly written by ChatGPT, we’ll explain everything you need to know about this disruptive technology and how writers can leverage the tool to connect with audiences in new and innovative ways. ChatGPT is just one example of cutting-edge AI technology that has the potential to revolutionize the industry.

Blogging 62

Blogging Technology Writing Customer Service 62

5W PR

MAY 23, 2022

The rapid changes in technology have brought about rapid changes in customer demands and behavior. Traditional methods of engaging the customer may not work in this day and age, and new tools are constantly being developed to help marketers achieve their goals. What is Conversational Marketing? Use Of Conversational AI.

Marketing 88

Marketing Guidelines Customer Service Technology 88

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. With these seven tips, you can get started on enhancing your social media campaigns!

Mobile 109

Mobile Social Media Marketing Media 109

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. Everyone loves a story of customer service that goes above and beyond. The latest technology for scaling content marketing may be the most promising.

B2B 120

B2B Customer Service Software Technology 120

5W PR

APRIL 18, 2022

While some form of word-of-mouth marketing has always been around, in the last couple of decades, thanks to the rise of various tools, technologies, and platforms, it’s become a lot more sophisticated. Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines.

Strategy 88

Strategy Marketing Reputation Survey 88

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. PR practitioners work to create and maintain relationships with media outlets, and use those relationships to get their client’s message out to the public. Finally, the header image was created using DALLE-2. What is public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. Technology is the practical application of science.

Marketing 104

Marketing Comparison Enterprise Technology 104

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. The company has traditionally had a strong offering in media monitoring including broadcast monitoring.

Instagram 138

Instagram Technology Resources Employee 138

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. To help you narrow your search, here are some features, benefits and services to look out for as you make your evaluation: Real-time results. Eric Lebowitz.

How To 60

How To Media Analytics Television 60

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. These tools can process customer information, behavior patterns, and preferences to identify trends and target specific segments more effectively.

Communications 40

Communications Marketing Technology Data 40

Cision

MAY 18, 2015

Social media listening has become a broad, all-encompassing term that represents a bunch of different applications for social data. This is a big deal for PR practitioners and marketers as Altimeter reports that a quarter of all social media falls under the purview of communication , and another 40 percent is the responsibility of marketing.

Customer Service 120

Customer Service Social Media Analysis Data 120

Bianchi Biz Blog

FEBRUARY 2, 2023

Others see it as a powerful tool and are investing billions of dollars in it ( Forbes : Microsoft Confirms Its $10 Billion Investment Into ChatGPT, Changing How Microsoft Competes With Google, Apple And Other Tech Giants. Another potential use of ChatGPT in the automotive industry is in the creation of social media content.

Automotive 80

Automotive Training Customer Service Data 80

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can brands keep up? Simply: do they work?

Communications 253

Communications Data Local Survey 253

PR in High Definition

JULY 22, 2019

The topic of fake news has been a mainstay in the media in recent years but, despite being coined at the same time, ‘deepfakes’ are only now beginning to gather interest. Then there’s the stress and pressure of individuals in the media spotlight, which can be crushing. Not this time. Seeing is believing.

Media 74

Media Viral Video Newspapers 74

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The lines between paid and earned media are blurring.

SEO 204

SEO Analytics Measurement B2B 204

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. I actually had the task of understanding all the technologies we use and finding the points where AI exists in those tools and platforms.

Technology 120

Technology Analysis Data Tools 120

Sword and the Script

NOVEMBER 19, 2019

The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. Jeffrey shared this on a panel of CMOs presented by the Marketing Society within the Technology Association of Georgia (TAG). From your perspective what is storytelling? .

Storytelling 85

Storytelling Brand Branding Customer Service 85

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. Talkwalker has introduced a new feature it’s calling Customer Data +. 1) Talkwalker lets you run your data through their AI.

Internal 63

Internal International Data Media 63

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. Customer service and Chatbots (15%).

Marketing 118

Marketing Data B2C Big Data 118

Engage PR

JANUARY 6, 2018

And with social media spend within marketing budgets expected to increase 128% to 21.4% But before any business launches a multi-channel socially connected campaign, a solid strategy and foundation already has to be in place where learnings and insight into social media platforms and customer engagement have already been made.

Social Media 60

Social Media Strategy Media Survey 60

Shift Communications

JUNE 20, 2018

It now goes by the name of Customer Relationship Management or CRM. A longtime ago, the modern man realized how crucial it is to integrate technology in every field of life. A pipeline CRM means managing the customer relationship with your company in a manner that your business is always brimming with prospective clients.

Software 76

Software Tools Data Technology 76

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. 5 Seeking social media measurement return on investment. Measuring the return on investment on social media activity continue to be cited as a challenge by organisations.

Publicity 122

Publicity Marketing Healthcare Television 122

5W PR

OCTOBER 29, 2019

New insights are now available into the behaviors of consumers, allowing businesses to have a better sense of what is needed when it comes to attracting new customers. Because of these advances in technology, it can be easy to forget about what makes a marketer or a public relations professional good at their jobs: instinct.

Data 60

Data Customer Service Consumer Technology 60

Cision

DECEMBER 14, 2016

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature. Conclusion.

Facebook 120

Facebook How To Customer Service Wikipedia 120

Sword and the Script

JUNE 3, 2020

The company also says it has doubled “the amount of content from Reddit” for media monitoring. The company also combined that with traditional media monitoring: “TVEyes also tracked the term ‘Tom Brady’ in its Media Monitoring Service network of more than 2,200 stations worldwide for 48 hours after the event.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Cision

JULY 27, 2017

For example: maybe you’d been targeting solopreneurs with your technology solution, but you’ve noticed that more small and mid-sized businesses are also finding ways to use your product. At Cision, many of our team members have worked at other technology corporations. Don’t Let Past Experience Color Current Assessment.

Brand 231

Brand Branding Employee Data 231

Shift Communications

MAY 22, 2017

At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. Social media management. Every industry will need data scientists; every company will need access to data scientists or data science tools in order to remain competitive. Machine Reading.

Publicity 166

Publicity Data Analytics Advertising 166