ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. A company crisis is looming.

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. Most of his leads come from Google, though he also cites Yelp as an up and coming source of customers. What does Google want in exchange?

Marketing 60

Marketing B2B Local Customer Service 60

Prohibition

JANUARY 14, 2022

It could be man-made—for example, a product recall. For example, a customer gets angry about an error in billing or service and posts a complaint on Facebook or Twitter. ? An intermediate crisis. For example: A lawsuit alleging dangerous product defects. It could be natural—an earthquake or a flood.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. Today, I’m giving you a snapshot of the framework along with an example for each. C1 (Corollary) Case Study: AmEx – Small Business Saturday.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

JUNE 7, 2011

For example, for the Blue Key campaign, one of my searches focused on refugees and humanitarian issues, i.e. people who are active online and who post frequently, to any number of online channels, about those issues. It’s about context, relevance and, therefore, potential influence based on that contextual relevance.

System 90

System Twitter Facebook Examples 90

Masters in Communications

APRIL 22, 2019

Every business utilizes it in one capacity or another. Are you selling office products to small businesses? So let’s revisit our three examples of heavy machinery, office products, and the smartphone webinar. Conversely, you might market your service well, but the service itself is lacking.

Communications 40

Communications Marketing Advertising Advertising 40

PR Fuel

NOVEMBER 27, 2018

For the most part, though, your customer kings will make simple demands of you. For example, a customer may contact you about fixing a faulty product they received. Zappos is more well-known for their great customer service, going out of their way to make their kings feel like part of the team.

Survey 45

Survey Company Customer Service Small Business 45

Waxing UnLyrical

FEBRUARY 11, 2013

Let’s assume $45 per mani-pedi (though you’d spend more if you were getting a spa pedicure, for example, but again, let’s be conservative). Have you seen businesses use hooks in creative ways to generate goodwill for themselves? What other public relations tips can you give small businesses? Which ones?

Customer Service 76

Customer Service Creativity Small Business Local 76

Prohibition

JANUARY 7, 2022

A crisis, in relation to a business, is when an unexpected event occurs that could potentially have a negative effect on the business. Here are some examples: Theft : If your business has experienced theft of inventory or equipment, you have experienced a crisis. How to establish an effective crisis management team.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Cision

MARCH 13, 2017

For example, you can achieve higher visibility via Google’s Rich Cards and Rich Snippets, (even without having a very high ranking in organic results): Source: Google Webmaster Central Blog. According to a HubSpot report , for small businesses, SEO is the second biggest investment priority after website development.

SEO 229

SEO Social Media Tools Google 229

Beyond PR

JANUARY 3, 2017

Even your customer service team needs to know the stories that you want to share with your customers. For example, if this year you want to really push the eco-friendly factor of your products over the fact that celebrities use them, letting everyone know that ensures that they’re all working in the same direction.

Company 72

Company Storytelling Small Business eBook 72

Mindful Marketing

JUNE 14, 2019

They are a beast to deal with and it can really wreck a small business. And there is nothing the business owner can really do to combat their practices. In fact, dynamic pricing can be an example of “ Mindful Marketing.” ” “I’ve worked with some sellers on Amazon.

Retail 55

Retail Consumer Software Web 55

Lauri Pehar Borsh

AUGUST 12, 2015

Make sure your logo is spectacular, your website is superb, and your customer service is unbeatable. For example, if you owned a dog food store your Facebook post should not read “Dog food on sale $12.99 (You did not think we would be so cruel to just tell you what you are doing wrong did you?). Build a brand. Make money.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

Make sure your logo is spectacular, your website is superb, and your customer service is unbeatable. For example, if you owned a dog food store your Facebook post should not read “Dog food on sale $12.99 (You did not think we would be so cruel to just tell you what you are doing wrong did you?). Build a brand. Make money.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

PR Fuel

OCTOBER 30, 2018

We have web chat available during office hours, and our phone is answered 24 x 7, but email communication is by far the most important way we serve many hundreds of customers each month. I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching.

Communications 40

Communications Pitching Writing Social Media 40

PR 20/20

JUNE 7, 2018

This levels the playing field for smaller businesses. Smart practitioners at small businesses are leveraging the technology to outcompete big brands. You are a client and customer service rockstar. For example, a chess-playing AI can't decide to give up chess and learn brain surgery instead. AI shepherds.

Marketing 41

Marketing System Technology Google 41

Stephen Waddington

MAY 9, 2020

Here are some of my favourite examples from my network. You’ll have observed examples for yourself during the COVID-19 crisis. The best responses are rooted in listening, engaging and providing support to customers. It is starting to talk about the release of lockdown and reopening of services. It’s a fine line to tread.

Brand 157

Brand Branding Travel Crisis 157

PR Fuel

OCTOBER 16, 2018

Consumers and members of the media like to know who they are doing business with. Including a company history, whether it be a biography of your business or a timeline of important events, is useful. For small businesses, it’s always nice to know who started the company and why. Collaborate With Your Customers.

Web 40

Web Pitching Local Report 40

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Some argue that presidential tweets might actually be good for business, even when they’re negative, and recent evidence bears that out. For a startup or small business, a sudden wave of negative coverage can be fatal. The good news is that “viral” customer service works both ways.

Reputation 130

Reputation Viral Employee Customer Service 130