Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism is only possible because brands don’t listen.

Storytelling 78

Storytelling Internal International Social Media 78

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read.

Media Training 397

Media Training Crisis Communications Conference Training 397

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. In a digital world, use of social media is no longer optional. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Identify Your Goals for Growth on Social Media.

Social Media 52

Social Media Consumer Brand Branding 52

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

Cision

FEBRUARY 12, 2016

Social has permeated all business operations, from customer service to sales, and must be treated as part of the overall brand strategy. To get started, here are three ways to build a more successful social strategy: 1. Each department will benefit from social media in a different way, and their goals should reflect this.

Strategy 120

Strategy Customer Service Social Media Software 120

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Stuffed giraffe shows what customer service is all about. In 1975, a customer returned a set of tires to Nordstrom, even though the store had never sold tires before.

Strategy 52

Strategy Customer Service Airlines Hotels 52

5W PR

JUNE 15, 2020

Brands need to have a vibrant and active social media presence today. However, being on social media comes with both benefits and dangers. The latter includes direct, continual contact with fans and customers. That’s just a fact of doing business in the modern world.

Crisis 113

Crisis Digital PR Retail Reputation 113

Communications Conversations

MAY 1, 2015

So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. Every tweet sent from @AmFamJack comes from Jack personally.

Social Media 60

Social Media Media Twitter Insurance 60

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Everything is measurable and measured.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews 99

Interviews Publicity Technology Social Media 99

Beyond PR

SEPTEMBER 12, 2016

With the rise of social media and the Internet, branding has become a vital and highly visible business facet, making it more important than ever for marketers and communication professionals to stay on top of brand management. Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences.

Measurement 40

Measurement Reputation Brand Branding 40

Newsfile

OCTOBER 24, 2023

In fact, nearly half of all internet users post online reviews every month and 81% of consumers said they read Google reviews in 2021. As a PR pro, you should maintain consistent messaging so that stakeholders understand your brand’s core values and products. Try using the following methods.

Communications 52

Communications How To Corporate Training 52

Stephen Waddington

DECEMBER 30, 2019

PR is a social science. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media.

Government 103

Government Education Print Ethics 103

ImPRessions - Crenshaw Communications

MAY 15, 2018

Within four days, amid a public and media reaction and a deepening crisis, CEO Mark Zuckerberg launched an apology tour with social posts, a more contrite and complete news statement, and TV interviews. There was no mention of the customers’ race, or of why a Starbucks employee had called the police.

Crisis 136

Crisis Privacy Airlines Facebook 136

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. Your customers could make their displeasure known on your Facebook page and Twitter feed. For example, an employee leaks damaging information about your company. ? A major crisis. What is a PR Crisis Plan? The PR crisis team should consist of.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

Prohibition

JANUARY 7, 2022

Further, the same study found that customers who have had a bad experience with a product or service are significantly less loyal than those that haven’t. A personnel crisis is one in which the employment of an employee becomes intolerable because of negative work performance, a disruptive attitude, or problematic substance abuse.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Waxing UnLyrical

FEBRUARY 24, 2016

Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. Customer Service. Snapchat can be used as a customer service tool to provide visual, engaging, and mobile feedback to individual users. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

NOVEMBER 5, 2019

Internal data such as survey responses, call center data or customer service email data according to a company representative. Well, if you use Talkwalker for social listening, this is a way to evaluate social data against customer data, for example. It compares email data with social media data for Coca-Cola.

Internal 63

Internal International Data Media 63

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. And, we also have opinion pieces from Aflac’s Katherine Hernandez-Blades on monitoring and measuring media activity, and much much more.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR 20/20

AUGUST 22, 2017

Human Resources is uneasy about adopting an employee social media policy. Sales is unsure of handing over its customer database for email marketing campaigns. Once again, executive level–who might not be as accustomed to responding to criticism as, say, customer service–are likely to be thrown by negativity.

Marketing 87

Marketing Resources Technology Internal 87

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe.

Social Media 0

Social Media Marketing Media Customer Service 0

5W PR

APRIL 9, 2024

This team should include representatives from various departments such as PR, legal, engineering, and customer service. These should detail how the company will liaise with all stakeholders, including clients, partners, investors, and the media. Training and drills A plan on paper is just the first step.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Stuart Bruce

JULY 23, 2017

.” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when a report starts “Social media is still a relatively new marketing channel”. Those of us using Usenet, email discussion lists and bulletin boards in the early 90s for PR and marketing can confirm they were both social and media.

Social Media 68

Social Media Media Customer Service Corporate 68

PRSay

JUNE 26, 2016

Social media has changed the world of PR and it’s for the better. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media helps you to gather intelligence and to become more intimate with your customers and other important stakeholders.

Social Media 113

Social Media Media Infographics Community 113

Rock the Status Quo

JANUARY 22, 2015

According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources. And who isn’t active on social media, right? It measures and indicates activity, not influence.

Agency 100

Agency Survey Customer Service Engineering 100

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. In today’s social media-driven world, a good crisis management strategy is more important than ever. Crisis communication is an important part of any business.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customer service.

Video 149

Video Case Study Agriculture B2B 149

5W PR

JULY 15, 2020

. • How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Modern media kits are future-proof and adaptable. Measuring Media Kit Success.

How To 176

How To Media Guidelines Pitching 176

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Public relations strategy needs to modernise to really ‘get’ digital PR and social media.

Digital PR 60

Digital PR Training Report Social Media 60

Stephen Waddington

JANUARY 4, 2021

I’ve skimmed them all so that your don’t have to, but decide for yourself. I’ve skimmed them all so that your don’t have to, but decide for yourself. I’ve skimmed them all so that your don’t have to, but decide for yourself.

Trends 155

Trends Technology Television Banking 155

Sword and the Script

MARCH 15, 2022

The product does everything you’d expect from a media monitoring tool. It provides monitoring for print news, online news, broadcasts, podcasts and social media. In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums.

Tools 158

Tools Media Software Analysis 158

PR Conversations

APRIL 8, 2015

.” He argues for an integrated approach based on “outstandingly important elements”, reflecting a broad stakeholder perspective: Employee relations. Customer services. Community service. Over the last 50 years, this was evident in public relations seeking to secure media coverage as a priority.

Retail 40

Retail Radio Advertising Advertising 40

Waxing UnLyrical

NOVEMBER 24, 2010

With 10 years of operations already behind them (I’m told they were doing WOM before “social media&# even existed), offices in London, Oxford, New York and Sydney, they have an impressive client list that includes Nokia, Universal, Procter & Gamble, Canon, SKINS and STA Travel. But how do they measure and evaluate?

Travel 79

Travel Case Study Creativity Advertising 79

PR Conversations

APRIL 8, 2015

.” He argues for an integrated approach based on “outstandingly important elements”, reflecting a broad stakeholder perspective: Employee relations. Customer services. Community service. Over the last 50 years, this was evident in public relations seeking to secure media coverage as a priority.

Retail 40

Retail Radio Advertising Advertising 40