Newsfile

OCTOBER 24, 2023

In fact, nearly half of all internet users post online reviews every month and 81% of consumers said they read Google reviews in 2021. As a PR pro, you should maintain consistent messaging so that stakeholders understand your brand’s core values and products.

Communications 52

Communications How To Corporate Training 52

Polaris

JUNE 24, 2016

To reassure them, add information about the breach to your social media channels and include a banner on your website’s homepage. #2 Make it easy for customers to contact your organization. Customers with complaints about a security hack won’t necessarily tell you about them. 2 Prepare for inquiries.

Communications 119

Communications How To Crisis Survey 119

Solo PR Pro

NOVEMBER 9, 2021

Some may be more technical and can help with website or software-related tasks while other virtual assistants might be skilled in social media management, research or even customer service support,” says Tishia. Let us know in the comments below or on social media using #solopr! We want to hear from you!

Software 104

Software Social Media Customer Service Travel 104

Cision

DECEMBER 14, 2016

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature.

Facebook 120

Facebook How To Customer Service Wikipedia 120

Sword and the Script

AUGUST 4, 2020

“We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement. Pricing wasn’t listed, because…you have to talk to sales!

Media Relations 149

Media Relations Media Print Software 149

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility.

Brand 149

Brand Branding Storytelling B2B 149

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 3, 2019

The company is “moving away from document-based sentiment to sentence based sentiment. d) How Twitter Effectively Leverages Social Media for Earnings via Q4 Inc. They do this by developing a distinct social media identity for IR, separate from their corporate profile that focuses on product and customer service.”.

Data 87

Data Enterprise Survey Instagram 87

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. Inquire about the firm’s experience with social media crisis/ pr crisis scenarios. Prohibition PR has a reputation for getting its clients out of the nastiest of social media crises. What causes a crisis to go viral?

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Waxing UnLyrical

FEBRUARY 24, 2016

In fact, I used Snapchat for the first time this semester to not only showcase what I am doing in my classes, but also to document, share, and collaborate with my students and fellow PR professors on projects and assignments. Customer Service. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. Document your plan.

Employee 40

Employee Measurement Social Media Product Launch 40

Prohibition

JANUARY 7, 2022

Without a documented plan, how would you handle a crisis? Problems on social media. As new media is evolving fast and people are always connected, social networks offer an impressive opportunity for everyone to express their opinion, rate and review a brand but also give feedback to solve issues.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

5W PR

APRIL 9, 2024

This document serves as a guide, outlining the course of action during a crisis. It should be tailored to the specific sector and company, addressing potential threats like data breaches, service interruptions, security glitches, or bad press. Pick the communication channels – press releases, email blasts, social media updates.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Sword and the Script

NOVEMBER 5, 2019

This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. Talkwalker has introduced a new feature it’s calling Customer Data +. It compares email data with social media data for Coca-Cola. Why would you do this?

Internal 63

Internal International Data Media 63

Waxing UnLyrical

AUGUST 25, 2010

Their customer service is also pretty good; when it wasn’t working for me, I emailed them and got a reply almost immediately from their CEO. Bonus: it helps identify holes in your time management skills, including the amount of time you spend in/on social media. So don’t do that. And now for a bonus tool.

Tools 100

Tools Google Twitter Facebook 100

Cision

MARCH 13, 2017

While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. This means guest posting, connecting with influencers on social media, email outreach etc.

SEO 229

SEO Social Media Tools Google 229

PR 20/20

NOVEMBER 22, 2022

The HubSpot CRM solves for this with Marketing Hub, Sales Hub, and Service Hub. Internal templates, up-to-date customer service documentation, and the latest marketing materials all live under one roof.

Internal 80

Internal International Meeting Leadership 80

Rock the Status Quo

JULY 30, 2014

It can be as simple as pointing a SlideShare document, guest blog post or byline article to a specific website page, then monitoring traffic to that page. Or looking at the percentage of website referral traffic coming from specific social media platforms or editorial placements using Google Analytics. Talk to them.

Measurement 219

Measurement Customer Service Analytics Leadership 219

5W PR

JULY 15, 2020

While a media kit is a collection of information about the brand, not all media kits will look the same. In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Prohibition

DECEMBER 17, 2021

Strategic communication during a crisis offers organisations the credibility they need to develop their strategies and re-enter the marketplace in order to provide relevant services to their stakeholders. In today’s social media-driven world, a good crisis management strategy is more important than ever.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Rock the Status Quo

NOVEMBER 8, 2015

They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. It also supports why a one-size-fits-all approach to customer service is rarely a good idea. . Customer service is a HUGE component of social media, but does it apply to public relations?

Social Media 100

Social Media Media Customer Service Resources 100

Cision

APRIL 18, 2016

This appears to require a set-up from Page settings although as of this writing Facebook hasn’t released documentation on the feature. One of my favorite social care strategies is to immediately try to resolve problems off-platform in private (Amazon uses this strategy prominently on social media, as do other companies).

Facebook 0

Facebook Mobile Analytics Advertising 0

Journalistics

MARCH 24, 2015

Is a digital content strategy something you need for social media? Thiscan be as simple as listening to what they have to say on social media and in the comments section of your blog, and responding to their questions and comments with a genuine response. What’s a digital content strategy? Content marketing?

Strategy 72

Strategy How To Measurement Analytics 72

PR 20/20

MAY 24, 2018

As marketers, we’re required to wear many hats throughout the day— author, producer, consultant, data analyst, social media guru. Customer service team. The list goes on. But in reality, how much time are marketers really devoting to these types of roles in comparison to planning ? Sales team / reps. Board of directors.

Marketing 40

Marketing Comparison Internal International 40

PR Fuel

OCTOBER 30, 2018

I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. 7 Tips on Writing the Perfect Welcome Email.

Communications 40

Communications Pitching Writing Social Media 40

ISEBOX

JANUARY 14, 2016

An author, entrepreneur, speaker, and worldwide connector, Peter is recognized worldwide for radically new ways of thinking about Customer Service, Social Media, PR, marketing and advertising. The post How to Make Content So Good, It Should Be Illegal Guest Blog Post by Peter Shankman appeared first on.

Blogging 0

Blogging How To Video Course 0

Buzzstream

FEBRUARY 9, 2024

For instance, this social media statistics post from Oberlo can sometimes be tough to build links to actively. Google has been quoted saying to avoid using more than ~100 outbound links on it (though this hasn’t been confirmed on any documentation recently.) These infographics essentially make non-pitchable topics pitchable.

Google 71

Google Infographics Pitching Resources 71

Shift Communications

AUGUST 24, 2016

And yet many prospects and clients are stating that they only need data on “core” (aka traditional) media and social media effort. This mindset ignores more cutting edge analysis such as customer journeys, and even more “traditional” marketing funnel aspects related to PR.

Data 60

Data Marketing System Google 60

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. 3 Social media matures. But it’s not alone.

Publicity 164

Publicity Ethics Data Community 164