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PR Myth #6 – PR is Only for Crisis

PR for Anyone

Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively. There are so many ways to position you as an industry expert that you might never have to deal with crisis PR and can just be the go-to person in your industry. I refer that out.

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Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

It’s a major mistake to treat issue and crisis as interchangeable terms. Issues can be the warning signs that a crisis is possible. And issue management can be regarded as a powerful tool for crisis prevention. In fact a crisis has been known to be described as an issue that WASN’T managed.

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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? SoFi may have gotten lucky with the timing of its crisis, or its troubles could have been overshadowed by those at better-known companies like Uber.

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The Sexy Allure Of Crisis Management Is Presenting Risk To Organizations

Melissa Agnes

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. Crisis management advisors and consultants are not supposed to be the risk. What makes me say this? Olivia Pope’s life is glamorous.

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Baseball’s COVID Crisis – How MLB must communicate better with players

The Stalwart Blog

Still, it begs the question of what kind of crisis communication plans they have for the general public and their television partners, which is predominantly their source of revenue and their players? I don’t think baseball was hoping that this was going to happen this early in the season.

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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. As for the legal team, that’s always a push and pull, whether you’re managing a crisis or an everyday issue.

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How Not To Get Cancelled: A PR View

ImPRessions - Crenshaw Communications

And internet justice can be even more consequential for ordinary people whose offenses fall short of slapping someone on live television. I’ll flesh out strategies in my next post, but the steps toward cancel club redemption are similar to any reputation crisis playbook – but on steroids.