Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing.

Sports 85

Sports Television Advertising Advertising 85

Stephen Waddington

APRIL 18, 2020

In celebration of the humanising effect that the crisis is having on business and media. A good crisis for me will be coming out the other side with my mental and physical health intact, and without destroying any relationships. The crisis has created the space for journalists and presenters to bring their personality into reporting.

Media 83

Media Crisis YouTube Television 83

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. Have you ever encountered a major brand crisis? What was being on the Bravo series, “Eat, Drink, Love” like?

Television 120

Television Travel Tourism Pitching 120

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Radio, television and streaming are also holding up or growing.

Crisis 151

Crisis Government Energy Community 151

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

JANUARY 30, 2019

When you are monitoring important media coverage—whether it’s a PR crisis or an especially impactful brand story—getting results quickly is absolutely critical. To help you narrow your search, here are some features, benefits and services to look out for as you make your evaluation: Real-time results. Robust analytics and reporting.

How To 60

How To Media Analytics Television 60

PR Insiders

APRIL 13, 2021

Firms also have a whole range of specialties, from crisis communications to public affairs to research and analysis. Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media. Hire a firm that specializes in the right media for you.

Radio 78

Radio How To Public Affairs Print 78

Cision

NOVEMBER 14, 2017

That might be how you stack up against the competition, the effect a recent crisis has had on the brand, or how your messages are performing with your demographic. Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation.

Measurement 166

Measurement Strategy Media Analytics 166

Critical Mention

JANUARY 30, 2019

When you are monitoring important media coverage—whether it’s a crisis or an especially impactful brand story—getting results quickly is absolutely critical. So, in the wake of this marketplace shake-up, we have a few tips about what to look for in a platform in 2019 and beyond: Real-time results.

Media 60

Media Marketing Analytics Television 60

Critical Mention

JULY 15, 2020

Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media. Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape.

Media 108

Media Radio Television Engineering 108

Beyond PR

MARCH 22, 2018

A comprehensive view of your brand can only be achieved by continuously scanning for mentions across all channels where your audience might engage, including: Print – traditional printed news, such as newspapers and magazines. Broadcast – television and radio. Prevent a crisis or cut down on response time.

Media 75

Media Radio Newspapers Print 75

PR Insiders

APRIL 9, 2020

In the last PR Insider, I shared with you some tips for reaching out to the media during the coronavirus crisis; tips that I had also discussed in a webinar I participated in titled “Authority Marketing in a COVID-19 World.” ” That webinar was inspired, of course, by the many ways in which the coronavirus has […].

Interviews 131

Interviews Media Crisis Course 131

Cision

SEPTEMBER 10, 2015

Certain kinds of smart televisions can “overhear” conversations. Prepared for a brand crisis? Click here for your free crisis communication tip sheet! Horizon Trends: 3D printing, everyday use of drones, and strong artificial intelligence.

Trends 120

Trends Mobile Web System 120

Waxing UnLyrical

APRIL 18, 2011

Crisis communication is not their role. Generally our eyes and ears are focused on traditional media (print, radio, television). Generally our eyes and ears are focused on traditional media (print, radio, television). How ready is your team for a crisis? But that was it.

Crisis Communications 66

Crisis Communications Web Print Crisis 66

Critical Mention

FEBRUARY 27, 2020

I also remind clients it isn’t always about the number of viewers or subscribers but being in the correct outlets can that lead to keynote speaking engagements and becoming a regular TV and/or print contributor or having your own TV talk show. Where do you see PR going in the next five years?

Journalism 78

Journalism Social Media Radio Fashion 78

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Television news and online sources have seen significant upticks against a trend of decline. There are no easy answers.

Newspapers 103

Newspapers Print Local Television 103

Critical Mention

DECEMBER 10, 2021

As 2021 begins to wrap up, we want to walk you through all of the updates made to Critical Mention’s Earned Media Suite. From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021.

Radio 116

Radio Instagram Analytics Mobile 116

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. He has been a regular contributor to national business.

Media Training 182

Media Training Training Interviews Media 182

Bianchi Biz Blog

APRIL 29, 2024

This includes print newspapers, digital news sites, television, and radio stations. Crisis Management and Sensitivity: Given Hong Kong’s complex environment, especially in recent years, businesses need to be ready for crisis management. Crisis Management: Prepare for crisis management with a clear, responsive plan.

Marketing 92

Marketing Local Crisis Management Internal 92

Maxim Behar

NOVEMBER 15, 2023

Now, 10% of it is in print, the other 90% is on the social media platforms. I printed it with indigo and somehow, it has been associated with the written word ever since. Stefan, as a professional, I would like to ask you where does PR end and propaganda begin in crisis situations. I was forging crates for fresh milk.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Cision

MAY 12, 2015

Being able to see a problem, crisis or campaign from a bird’s-eye view and understand the need to use different tactics to help get a win is invaluable. I’m a huge believer in social media and data/research to help boost campaigns. It’s been a unique opportunity to see exactly how earned media can help a company’s bottom line.

Data 120

Data Nonprofit Instagram Analytics 120

Sword and the Script

NOVEMBER 29, 2016

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. In broadcast television, you had three choices – ABC, CBS or NBC. Today, are many more options both on the television – and on the web. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Cision

APRIL 5, 2017

Automobile companies (and the military) are the largest advertisers on television. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. Chris Lynch: Is print media dead? Chris Lynch, CMO of Cision moderated with in-depth insights and questions from the, “State of the Media Report.”

Report 225

Report Media Advertising Advertising 225