5W PR

DECEMBER 1, 2020

Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. Although the pandemic changed all of that, plenty of media relations professionals found a way to change their strategies according to the current situation.

Creativity 88

Creativity Pitching Small Business Media 88

Garrett Public Relations

MARCH 18, 2020

One question I see coming up a lot is – can I pitch the media my non-virus related news? The post Media Pitching in the Age of Coronavirus – Should We? As we navigate these uncharted waters together, PR pros, we have questions. As fellow public […]. Or Shouldn’t We?

Pitching 195

Pitching Media Publicity Crisis Management 195

Buzzstream

JUNE 15, 2020

But as more people are turning to social media for distractions and news articles for information, COVID-19 has brought Americans online like never before. Next, we looked at whether the pandemic is having an affect on the frequency of pitches PR professionals send out. Addressing COVID-19 When Pitching.

Pitching 93

Pitching Survey Ethics Report 93

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. The PR Daily newsletter provides not just the top headlines of the day, but in-depth insight and strategies for everything from crisis communications to the future of PR.

Company 203

Company Case Study Trends Crisis Management 203

5W PR

JULY 22, 2024

Media outreach Cultivating relationships with journalists, travel bloggers, and other media outlets to share stories and unique offerings is crucial. Pitching newsworthy content, such as the launch of a new spa treatment at a hotel or the inclusion of locally sourced ingredients on a restaurant menu, can be particularly effective.

Publicity 78

Publicity Hotels Travel Crisis 78

Remote PR Jobs

JANUARY 30, 2024

Well-written press releases, social media posts, and blog articles help PR practitioners capture attention, build credibility, and influence public perception. In addition, PR professionals often collaborate with journalists and media outlets to secure coverage for their clients or organizations.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

PRSay

OCTOBER 14, 2019

As the context and speed in which crises unfold in the digital age shifts, so does the task of crisis preparedness. Every week we talk to some of the 750-plus organizations which use our In Case of Crisis mobile app. We also meet with many others who are considering how to best upgrade their issues and crisis responsiveness.

Crisis 80

Crisis Crisis Management Training Mobile 80

PRSay

OCTOBER 4, 2016

It consists of writing releases, statistical work, servicing the media and pitching story ideas, among others. The one big element which is incorporated in PR, regardless of the specific industry is crisis management and communications. It is all-encompassing, with the job functions endless. And it’s not uncommon.

Crisis Communications 128

Crisis Communications Crisis Communications Sports 128

Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Crisis Communications Reputation 195

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Crisis Communications.

Training 370

Training Media Training Crisis Communications Reputation 370

Melissa Agnes

APRIL 16, 2018

I recently received the following comment on a post I shared to social media: Sometimes it’s just hard to start talking about crisis preparedness because no one wants to be involved in a negative event. Gaining internal buy-in from the right people to implement a crisis ready culture can sometimes feel like an uphill battle.

International 133

International Internal Crisis Exercises 133

Cision

MARCH 28, 2016

A crisis can strike your brand at any moment on any social media platform. With a real-time crisis management strategy and strong influencer relations, you’ll be able to communicate with those who are interested in what your brand has to say and persuade them to stand by your side. Ready to prepare an active strategy?

Crisis 120

Crisis Tourism Crisis Management Energy 120

5W PR

SEPTEMBER 30, 2024

Through media placements, social media campaigns, and community outreach programs, PR experts ensure your messaging reaches a broad audience, positioning you as a trusted source for health information. This can enhance your clinic’s visibility, attract new patients, and establish your doctors as authorities in their field.

Agency 78

Agency Pharmaceuticals Healthcare Crisis Management 78

Prohibition

AUGUST 14, 2024

AI For Smarter Outreach Identifying relevant journalists: It’s fair to say that one of the most time-consuming aspects of media relations is finding the right journalists to pitch to. Not only will this save time, but also increase the likelihood of pitches and stories landing in the right inbox.

Media Relations 62

Media Relations Media Pitching B2C 62

Maxim Behar

APRIL 17, 2024

In January 2016, Lord Bell led a Bell Pottinger delegation to South Africa to pitch for business from the wealthy and powerful Guptas, the Indian-born family said to be connected to South African President Jacob Zuma. I have refused to organize press conferences for people whom I suspected of wishing to misrepresent reality.

Crisis 64

Crisis Ethics Financial Conference 64

PRSay

MAY 15, 2020

During the 60-minute session, panelists discussed how they are supporting their clients and employees during the COVID-19 crisis, as well as their approach to brand messaging and media relations. When pitching stories, remember that “the media is hypersensitive to calling out brands that are tone-deaf,” Tauberman said.

Agency 100

Agency Crisis Communications Consumer 100

5W PR

DECEMBER 18, 2018

Crisis communications, on its surface, is easy to comprehend and understand – when something bad happens, respond accordingly. However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

PRSay

APRIL 2, 2020

The COVID-19 pandemic is creating unprecedented challenges for the news media. Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century. Share some positivity. Be a helper.

Skype 206

Skype How To Crisis Pitching 206

5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Real effort into digital and social. Digital is no longer an afterthought, social media has gained prominence.”. Actual and perceived crisis 24/7. “A Crisis after crisis. Remote work.

Communications 119

Communications Crisis Internal International 119

5W PR

OCTOBER 11, 2023

Pitching and placements Building rapport with journalists and media professionals can make the difference between a successful pitch and a rejection. Leveraging social media Platforms like LinkedIn and Twitter are excellent for professional networking. These insights can be invaluable for refining PR strategies.

Publicity 103

Publicity Internal International Resources 103

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. AI for social media Social media is another area where communicators can use generative AI to their advantage.

Technology 146

Technology Crisis Management Social Media Training 146

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Media Training 397

Media Training Crisis Communications Conference Training 397

The Hoyt Organization

JULY 15, 2024

Have a Consistent Social Media Presence The likelihood that your audience is on social media is extremely high. billion social media users globally, equating to about 62.6% Social media lets you disseminate news and updates to a much larger audience, increasing the chances of journalists seeing them.

Media Relations 52

Media Relations Media Real Estate Pitching 52

wiredPRworks

MAY 6, 2020

It’s a challenging time in so many ways, yet crisis communications is a place where PR people can shine a light. PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. So let’s get more out there!

Pitching 52

Pitching Training Radio Media Training 52

Konnect Agency

JULY 2, 2020

Whether you are pitching a new client, asking a reporter to include a client in their upcoming article or dealing with a comms crisis, familiarizing yourself with a few simple negotiation strategies and tactics can help you net more desirable outcomes. Happy negotiating! Hasmik Piliposyan.

Social Media 91

Social Media Strategy Publicity Media 91

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. However, I learned a lot about reporters and pitching in that capacity. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. It was a very humbling experience.

Reddit 173

Reddit Software B2B Technology 173

5W PR

AUGUST 27, 2021

Companies have to work hard to generate any sort of media coverage, and between that, creating content for social media, blog posts, copy, and email campaigns, it’s a lot of time and effort spent solely on promoting the business. Crisis Management. The post What to Look for in a PR Firm?

Reputation 88

Reputation Crisis Product Launch Crisis Management 88

5W PR

AUGUST 27, 2021

There are different types of PR specialists who are experts in their fields–fields such as public affairs, or social media. With public affairs, for example, PR professionals are required to communicate with media outlets and governments on behalf of clients. Crisis Managers. PR Managers.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

MARCH 18, 2020

Whether you’re a health-care organization wondering about messaging or a brand trying to find a home for an unrelated story during this time, here are some tips for PR pros to successfully navigate this current news cycle: Know that this isn’t pitching as usual. Monitor the media environment. Connect with Lisa on Twitter: @LisaArledge.

Resources 214

Resources Pitching Television Radio 214

5W PR

SEPTEMBER 9, 2021

In a world where people (especially Millennials and Gen Z consumers) don’t necessarily trust traditional advertising, public relations experts are using content marketing, social media and event and web-based strategies to power marketing for small businesses by putting people at the center of their brands. Public Relations DIY Tips.

Small Business 158

Small Business Publicity Social Media Web 158

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Stephen Waddington

JUNE 3, 2021

Farzana Baduel, founder and CEO, Curzon PR described how public relations has been recognised as a management discipline during the crisis however professional services have become transactional, leading to challenges for agency management. It is an innovative means of internal engagement that often spills out onto social media.

Report 203

Report Energy Print Measurement 203

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I began to tire of the days spent faxing (yes, I’m old) press releases one at a time to manually created lists of media contacts and 9 p.m. runs to the airport with boxes of physical media kits before the last FedEx flight left. The endless media pitch calling and subsequent rejections were exhausting.

Agency 89

Agency Energy Crisis Management Industry 89

MaccaPR

JUNE 8, 2017

In this interview, Roshini dishes on how PR people can pitch their clients to be in front of her microphone, why radio is still vital in the age of Twitter, Snapchat and Pinterest; and how former Secretary of State Madeleine Albright is one of her girl crushes. My biggest tip for PR people is: generic pitches never work for me.

Radio 89

Radio Instagram Pitching Interviews 89

PR in High Definition

FEBRUARY 27, 2023

Media monitoring and outreach One key area ChatGPT said it could help comms professionals is in monitoring and analysing media coverage more efficiently. Reputation management Reputation management is another area of specialisation for PR professionals, which ChatGPT said it could enable them to do with greater ease.

Industry 62

Industry Communications Technology Reputation 62