Onclusive

DECEMBER 28, 2021

Another 20% said that they get their budget as part of the marketing budgeting process, and 15% review their PR metrics and results with the C-suite every quarter: In this blog post, we’ve covered the top five questions asked during our webinars. How do you use data and measurement to inform and shape your earned media strategy?

Industry 221

Industry Crisis Management Measurement Data 221

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. ” @markwschaefer #xpotomac15. —

Storytelling 120

Storytelling Case Study Crisis Viral 120

ImPRessions - Crenshaw Communications

MAY 4, 2015

The rest of the conversation made me think of the challenges – and opportunities – that classic storytelling techniques offer for communicators as the craft of public relations evolves. PR Professionals and Storytelling Archetypes. Here are some ways that the basic storytelling plots can help. Overcoming the monster.

Storytelling 120

Storytelling Insurance Insurance Film 120

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Prohibition

AUGUST 25, 2023

With the rise of online shopping and the increasing influence of digital platforms, traditional marketing strategies are no longer enough to stay competitive. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape.

Retail 62

Retail Marketing Analytics Social Media 62

5W PR

AUGUST 14, 2023

PR is a diverse field that shapes and manages reputations. PR professionals develop communication plans, build relationships, craft messages, manage crises, conduct market research, and implement campaigns across channels. They can use PR to enhance their visibility, reputation, and relationship with stakeholders.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. Recommendation: Set the objectives that are right for your organization. .

Brand 370

Brand Branding Media Measurement 370

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Crisis Communications. If this year’s PR boo-boos didn’t show us the importance of having crisis communications strategies in place, we’re not sure what will. Event & Experiential Marketing.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stephen Waddington

JULY 16, 2021

The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. Organisational leaders, for their part, recognised that they would be defined by the crisis.

Publicity 199

Publicity Government Crisis Employee 199

The Hoyt Organization

MAY 20, 2024

Public relations experts can advise you on how best to market your services, deal with the public, and handle challenges. Like any other brand on the market, it must be advertised to the right audience to be a success. Your peers in the medical fraternity also base their opinions of you on your reputation.

Healthcare 52

Healthcare Publicity Reputation Nonprofit 52

B2B PR Sense

JANUARY 5, 2018

Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. Beyond crafting a strategy and media relations, PR professionals also help with: Reputation management. Crisis management. Content marketing. Social media strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

5W PR

FEBRUARY 12, 2024

This is where public relations steps in, not as an amplifier that’s just screaming into the void, but as a skilled storyteller, carefully weaving narratives that capture hearts and minds. In the digital age, the tools of PR in digital marketing have gone high-tech.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. The Essence of Brand Narrative Control Brand narrative control is the art of shaping and maintaining a cohesive and captivating storytelling strategy across various channels.

Brand 78

Brand Branding Storytelling Software 78

Stephen Waddington

NOVEMBER 3, 2021

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. Corporate communication firmly established itself as a management function during the crisis. 46% of senior communicators report to the CEO, compared with a third prior to the crisis.

Corporate 113

Corporate Communications Government Crisis 113

Contently - Strategy

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How content marketing leads to meaningful ROI. It turns out that advice is dead wrong.

Content Marketing 138

Content Marketing Marketing Strategy Consumer 138

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. Since PR and marketing are increasingly blurring their functions, sharing goals, data, and messages, the absence of collaboration is a lost opportunity.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

JUNE 18, 2019

“Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Maybe the company has weathered some bad PR and it’s looking for a reputation lift. It’s also important that tactics are flexible and can be changed as the competitive environment or market trends dictate.

Strategy 220

Strategy Measurement Advertising Advertising 220

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Golin’s News section shares recent announcements, expert insights and employee perspectives.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Onclusive

MARCH 8, 2018

They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to drive business impact and success. How AI will impact the role of PR and content marketing professionals. Taking the crisis out of crisis communications.

Case Study 170

Case Study Engineering Measurement Big Data 170

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

“Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. They shouldn’t be vaguely defined as in “increased visibility” or “enhanced reputation” because those are too broad. Align messaging within PR and marketing.

Strategy 265

Strategy How To Resources Employee 265

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

marketers so much, but in today’s digital environment, everyone is impacted. Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. Big tech’s reputation challenges. 5 tech PR trends. Privacy regulations. Some thought it wouldn’t affect U.S.

Trends 157

Trends Privacy Data Reputation 157

Prohibition

AUGUST 29, 2023

When a reputable publication or influencer endorses a product or menu item, it adds a level of legitimacy and reliability, which can greatly influence consumer perception and purchasing decisions. Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. Do you consider yourself a storyteller?

Storytelling 31

Storytelling Technology Publicity Exercises 31

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” What role does social media play in reputation and crisis management today?

Crisis 0

Crisis Reputation Study Social Media 0

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

MAY 29, 2018

Then all need to start the work of transforming a list of product attributes into compelling, media-ready storytelling. We once had a client who set out to market a high-priced item of luxury women’s apparel under a brand that was contrived and downmarket in its style and tone. Your branding is holding you back.

Apparel 160

Apparel Construction Agency Interviews 160

wiredPRworks

SEPTEMBER 30, 2020

Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. 4D Digital Social Selling Secrets Marketing Map. Digital Decode: BRAVE Online Marketing. Direct Deploy: Engaging Content Marketing.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Prohibition

AUGUST 1, 2023

Benefits of PR for Vegan and Vegetarian Brands Food PR plays a vital role in enhancing the visibility and reputation of vegan and vegetarian brands. Through engaging storytelling and partnerships with celebrities, they effectively communicated the health and environmental benefits of their products.

Brand 62

Brand Branding Ethics Storytelling 62

Burrelles Fresh Ideas

MAY 23, 2023

may not need to market themselves as the demand is already there. But other less-traveled-to areas within the industry can still benefit from spending on PR, marketing communications and advertising. Reputation management: PR helps manage the reputation of travel brands, including hotels, airlines, and tour operators.

Travel 40

Travel Tourism Airlines Hotels 40

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. billion over the next five years. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

Critical Mention

OCTOBER 29, 2019

In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences. Quickly expand your audience by joining professional public relations and marketing associations: PRSA | Public Relations Society of America .

Radio 92

Radio Television Social Media Sports 92

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. Chris welcome to the Earned Media Rising podcast.

Media 202

Media Storytelling Technology Data 202

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Because one of those sounds a bit like SEO, one sounds a bit like influencer marketing. Bryan: Yeah. Paul: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. I always remind clients it’s about storytelling. SCHEDULE A DEMO. Priscilla Osorio.

Journalism 78

Journalism Social Media Radio Fashion 78

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing.

Social Media 93

Social Media Marketing Media Storytelling 93