article thumbnail

Every company should have a crisis handbook

PR in High Definition

There’s also the personal brand of Elon Musk, who continuously seems woefully unprepared for responding to criticism aimed at X (formerly Twitter). As such, a blueprint of how to handle a crisis should be in place for every business – big or small. If a crisis hits, no time need be wasted making introductions to the company.

article thumbnail

4 Ways to Leverage Twitter During a Crisis

Cision

On Twitter, reactions to your company’s crisis can spread like wildfire if you don’t extinguish the flames as quickly as possible. Avoid amplifying the issue by preparing in advance and having team members assigned to each communication platform, including Twitter and Facebook. Don’t make the same mistake with Twitter!

Twitter 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Book Review: Communicate in a Crisis

Wadds Inc.

A review of Communicate in a Crisis by Kate Hartley. When is a crisis a major threat, and when is it just a Twitter storm? Communicate in a Crisis by Kate Hartley sets out to answer that question. No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022.

Crisis 98
article thumbnail

What to Do When Your Internal Communications Goes External

PRSay

Hackers can also find and release damaging internal correspondence and documents. ” So, what are the best ways to lessen the potential negative impacts of your internal communications going external? Treat every piece of internal communication as if it were external. If the internal email goes out at 10:30 a.m.,

Internal 155
article thumbnail

TCIP #002 – Strategizing Social Media for Crisis Communications with Isaac Griberg

Melissa Agnes

Welcome to episode #002 of The Crisis Intelligence Podcast with Melissa Agnes and Isaac Griberg of the ICRC. The International Committee of the Red Cross (ICRC) is doing ground-breaking things when it comes to leveraging social media for crisis communications and emergency management. Follow Melissa on Twitter: @melissa_agnes.

article thumbnail

Does Your Crisis Scenario Plan Need Some Love?

Cision

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. Is there a materials shortage in your supply chain?

Crisis 220
article thumbnail

TCIP #012 – The Leader’s Role in Crisis Management with Jane Jordan-Meier

Melissa Agnes

Welcome to episode #012 of The Crisis Intelligence Podcast, with Melissa Agnes and Jane Jordan-Meier. Jane Jordan-Meier opens this discussion with a strong statement: “A leader emerges in a crisis.” What are the challenges of choosing a leader or spokesperson in a crisis? Follow Agnes + Day on Twitter: @agnesdayinc.