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Southwest Air’s intern Twitter thread: Brilliant or brutal social media marketing?

Communications Conversations

In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. It’s the Social Media Intern. They gave me the Twitter password. I thought it was a fun way for them to loosen things up on Twitter. Not surprisingly, few have to do with the intern topic.

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International Women’s Day: When Good PR Backfires

ImPRessions - Crenshaw Communications

The tweet that launched a whopper of a PR backlash for Burger King on International Women’s Day wasn’t really that bad. Twitter can be unforgiving. The salutes to women by Burger King and other brands on International Women’s Day come after a very rough year. ” Clearly, it was meant to get our attention.

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The Importance of Gender Equity for Your Brand – International Women’s Day

Onclusive

In celebration of International Women’s Day, we’ve looked at coverage of gender topics across social media , and how you can tailor your comms to be part of the conversation. International Women’s Day Public Relations International Women’s Day celebrates the social, economic and political achievements of women around the world.

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Better Internal Comms Tips For PR Teams

ImPRessions - Crenshaw Communications

Sometimes, especially within public relations teams, we strive to make our external communications to journalists and executives look nearly perfect, while we use shorthand internally. Internal communication should be as important as external comms. Let me know on Twitter @colleeno_pr. . Messages can be lost or misunderstood. .

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Should you leave Twitter? 5 questions social change organizations should consider

Agility PR Solutions

Since the ownership of Twitter changed in October, there have been daily announcements of policy and staffing changes making Twitter users consider whether to stay or leave the social media platform. The post Should you leave Twitter? Do you stay […].

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Twitter commands October’s brand coverage thanks to Elon Musk

NewsWhip

In late October Elon Musk officially closed a deal to acquire Twitter and has swiftly taken over leadership. It was decisions like these that caught the media’s eye, resulting in 22 of the 23 articles about Twitter in October also mentioning Elon Musk. . Twitter was the top brand in terms of engagement, earning 545k (18%) overall.

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The Future of Twitter

The Proactive Report

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. So what does this signify for the future of Twitter? Journalists on Twitter.

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