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Ranger Scott Gediman on the Ferguson Fire and 22 Years as Yosemite Park’s Public Affairs Officer

PRSay

Over his 22 years as public affairs officer at Yosemite National Park , Scott Gediman has experienced a myriad of crises on the job, from floods and rock falls to hantavirus outbreaks. “It It seems like my life here is a perpetual crisis,” said Gediman, a longtime PRSA member. We want to present people with the best information.

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Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. Failure to address these issues puts your business or organisation at risk and could even precipitate a crisis.

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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. Information was absolutely vital. You have to bring that information up to senior management.

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ICON 2021 Recap: Communications From a Military Point of View

PRSay

“Start with the outcomes in mind” and then “measure whether you’ve achieved them,” said Brown, the Navy’s chief of information. Ryder, director of public affairs in the Office of the Secretary of the Air Force. The agency has different audiences — veterans, the press and the public at large. Brown was one of four U.S.

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The Different Types of Public Relations: A Complete Guide

Stern + Associates

Public relations is a strategy for businesses to maintain communication between themselves and their stakeholders. On one hand, businesses want to communicate important information to their customers, and on the other, customers and other stakeholders want to be informed about the business and its products or services.

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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

For PR and Communications teams, analyzing audience sentiment towards your CEO can be vital for crisis detection and understanding brand perception. Responding to crises In times of crisis, a CEO’s personal brand can either help or hurt the company’s reputation.

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Research, Communication Crucial Before Collaborating With Influencers

PRSay

The program sought to reach potential recruits in different demographic groups who wish to receive information from trusted social media influencers. The military as a whole faces a severe recruiting crisis. Theresa Carpenter, APR+M is an active-duty public affairs officer for NATO Allied Maritime Command.