One key PR ethics lesson from the Pulse nightclub shooting – Ann Marie Varga
Ethical Voices
FEBRUARY 26, 2024
Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted? The most difficult ethical challenge for me occurred following the Pulse nightclub tragedy in 2016. We had a great crisis plan on the shelf, but my gosh, who could have anticipated something like this?
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