Ethical Voices

JUNE 13, 2022

She discusses a number of important ethics issues including: The ethical importance knowing when to saying “No”. How to empower your employees to make tough ethical decisions. The blurring of paid and owned media. The biggest ethical challenge for me sometimes is you need to say no. I feel very, very fortunate.

Ethics 52

Ethics Real Estate Agency Company 52

Melissa Agnes

OCTOBER 31, 2014

I wanted to publish a post today on something scary related to crisis and emergency management, but the more I thought about what that something could be, I realized that I probably scare you (at least on some level) every week as I detail the realities and challenges of crisis management in this real-time and digitally-connected world.

Crisis Management 186

Crisis Management Healthcare Crisis Conference 186

Burrelles Fresh Ideas

JANUARY 16, 2024

Information spreads rapidly through social media, websites, and other online platforms. Social media has redefined the public relations landscape, making authenticity more critical than ever. Successful PR in the age of social media requires a commitment to authenticity and a willingness to engage openly with audiences.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Prohibition

AUGUST 1, 2023

In this article, we will explore the importance of food PR for vegan and vegetarian brands, the key strategies for successful campaigns, and the role of social media and influencer partnerships. Some choose veganism or vegetarianism for ethical reasons, while others do so for health or environmental concerns.

Brand 62

Brand Branding Ethics Storytelling 62

Landis PR

JANUARY 9, 2023

For example, chatbots can be used to respond to frequently asked questions, freeing up time for PR professionals to work on media outreach and content creation. Media outreach: AI could be used to identify and target relevant media outlets and journalists, and even help to craft personalized pitches.

Ethics 52

Ethics System Crisis Management Data 52

Melissa Agnes

OCTOBER 31, 2014

I wanted to publish a post today on something scary related to crisis and emergency management, but the more I thought about what that something could be, I realized that I probably scare you (at least on some level) every week as I detail the realities and challenges of crisis management in this real-time and digitally-connected world.

Crisis Management 100

Crisis Management Healthcare Crisis Conference 100

Melissa Agnes

SEPTEMBER 4, 2020

Furthermore, if someone were to publish something negative about you online—be it negative allegations, unwanted news stories, harmful social media attacks, defamation, or a crisis for the very organization for which you work—how confident are you that your online reputation, your good name, would withstand such an attack?

Brand 234

Brand Branding Reputation Crisis 234

PR in High Definition

FEBRUARY 27, 2023

AI that can create new content, also known as generative AI, has faced its share of ethical concerns over the past months. Media monitoring and outreach One key area ChatGPT said it could help comms professionals is in monitoring and analysing media coverage more efficiently.

Industry 62

Industry Communications Technology Reputation 62

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. Organizations are only as strong as how they respond in moments of crisis.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Stephen Waddington

FEBRUARY 12, 2021

Issues and crisis management have come to the fore as companies are forced to react to economic factors and as misinformation about COVID-19 continues to spread, placing a sharper focus on tackling fake news and the need for customer transparency and honesty.

Crisis Management 88

Crisis Management Print Ethics Local 88

Reputation Specialist Michael Toebe

JULY 14, 2022

Musk is noted for his bravado when complaints come against him so while he will be advised by lawyers not to conduct himself in that manner, when he does communicate it can be expected that he will show himself to be unmoved by this assertion that his workplace is in some level of crisis management.

Government 52

Government Ethics Reputation Employee 52

Melissa Agnes

JULY 12, 2016

Earlier this month, a portfolio manager at a large hedge fund, Moore Capital Management, was fired for having thrown what was labelled as a “Wolf of Wall Street-style pool party” that garnered a lot of (negative) attention on social media and within the press.

Crisis Management 0

Crisis Management Crisis Employee Ethics 0

Stephen Waddington

JUNE 26, 2018

Brandwatch helps spot patterns in thousands of social media posts, and quickly determines their sentiment. It’s essential for reputation monitoring and crisis management. It’s a debate that’s taking place not in the media or PR industries, but among the computer and data science communities.

Ethics 69

Ethics Analysis Technology Data 69

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. This book will help you keep up-to-date with the latest trends in PR, social media, marketing and video/audio recordings. Until next time!

Resources 136

Resources Communications Education Guidelines 136

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What role does social media play in reputation and crisis management today? How did this happen?

Crisis 0

Crisis Reputation Study Social Media 0

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public.

Interviews 99

Interviews Publicity Technology Social Media 99

NewsWhip

JUNE 2, 2021

While the edges of this field are nebulous, we will focus on five areas: Predictive Media Monitoring. Predictive Crisis Management . The Future of Predictive Media Intelligence. What is Predictive Media Monitoring? The process starts by detecting news stories and social media posts as soon as they appear.

Media 88

Media Data Reddit Crisis 88

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Cision

MAY 4, 2016

You recently joined Crosswind Media & Public Relations as a senior advisor for media strategy and management. It will include reputation management, crisis management, brand enhancement and media relations. What will this role entail? Dangerous because you must react quickly.

Newspapers 120

Newspapers Journalism Pitching Report 120

Stephen Waddington

JULY 11, 2018

Brandwatch helps spot patterns in thousands of social media posts, and quickly determines their sentiment. It’s essential for reputation monitoring and crisis management. It’s a debate that’s taking place not in the media or PR industries, but among the computer and data science communities.

Analysis 60

Analysis Ethics Technology Crisis Management 60

Norton's Notes

DECEMBER 10, 2014

Businesses of any sector in 2015 will have to be ethical to succeed – not just hotels. Crisis Management Hotels Social Media crisis management Reviews tripadvisor' Do you think people should be paid or fined for reviews?

Hotels 37

Hotels Crisis Management How To Policies 37

Waxing UnLyrical

AUGUST 10, 2011

Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. Communicators need to be able to monitor and manage both emerging and potential issues. To do that, I need to backtrack a little.

Ethics 75

Ethics Community Internal International 75

Maxim Behar

MARCH 12, 2024

Regarding social media, a PR professional must be everywhere and on top of everything. A tiny portion of PR is designed to serve corporations’ CEOs and senior management. The public landscape is dominated by the language of online communication and social media in particular. elitist members).

Ethics 64

Ethics Social Media Local Corporate 64

Stuart Bruce

MAY 29, 2016

He hopes to advise companies on corporate communications and crisis communications and he can’t even manage his own team doing something as basic as creating a simple website. Just imagine how much more complex managing a website and all of the other associated digital and social media will be during a crisis.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Beyond PR

JULY 20, 2016

Know your standards: AP News Values and other codes of ethics. Be consistent: Establish a consistent presence in the eyes of the press by using a regular cadence of press releases, social media and other media outreach tactics. What you say and how you say it can make or break that credibility. Learn them.

Media Relations 40

Media Relations Media Local Healthcare 40

Maxim Behar

JANUARY 24, 2022

They are the masters of words and visions and in the modern world, wisdom comes from social media content. Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. increasing sales, better branding, and media presence.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Onclusive

AUGUST 30, 2023

Consistent Brand Messaging Across Channels In addition to ensuring your brand is visible to target audiences in all relevant places, including social media channels and paid, owned and earned media channels, consistency is key when it comes to brand messaging.

Brand 195

Brand Branding How To Reputation 195

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ZudePR

JANUARY 21, 2016

When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. Friends said nice things: “You’re all over social media Dave.” Makes me tired even thinking about this bloke’s work ethic.

Digg 104

Digg SEO System Reddit 104

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2018

That’s the unhappy fate of James Henderson, the former CEO of now-defunct PR and crisis management powerhouse Bell Pottinger. When it was called out for crossing ethical lines by using false propaganda and fake grassroots in 2011, Bell Pottinger blasted critics but apparently never saw fit to police its methods.

Reputation 157

Reputation Crisis Management Ethics Agency 157

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR Conversations

APRIL 27, 2015

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost.

Film 40

Film Crisis Communications Ethics Crisis 40

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. ROI: Financial return compared to PR costs.

Trends 105

Trends YouTube Video Social Media 105

PRSay

MAY 4, 2021

Particularly now, as misconceptions, inaccuracies and untruths threaten to prolong the coronavirus pandemic, we need to tap into our profession’s roots in behavioral science and fulfill our profession’s ethical obligation to serve the public good by helping consumers of news and information make better decisions, online and off.

Publicity 170

Publicity Handbook Ethics Study 170

ZudePR

JANUARY 26, 2016

Please note: this does not apply to crisis management. #21: If you want more blog posts like this, an occasional reading list, and a weekly digest of the world’s best content in the increasing converging world of SEO, PR, content and social media marketing, sign up now. They like being paid. 21: On Fear.

How To 65

How To Meeting Creativity Agency 65

Critical Mention

AUGUST 26, 2018

meaning diversity, advocacy, technology and ethics. Ethics is our foundation, and the guidance that we give through our Code of Ethics in concert with our Board of Ethics and Professional Standards is what research has shown our members appreciate and value the most about PRSA.

Interviews 79

Interviews Ethics Conference Leadership 79