Onclusive

DECEMBER 28, 2021

As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution. How do you use data and measurement to inform and shape your earned media strategy? Using data and measurement for earned media strategy is a topic we’re always interested in exploring.

Industry 221

Industry Crisis Management Measurement Data 221

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Yes, social media pushback can be constructive, yet it often spins out of control. Duolingo, the language-education app, recently learned this the hard way. To its credit, the social media manager for Duolingo posted a heartfelt apology. Social media marketing has matured dramatically over the last 15 years.

Construction 385

Construction Crisis Social Media Reputation 385

Prohibition

AUGUST 24, 2023

Food safety concerns can have a detrimental impact on businesses, leading to loss of reputation, customer trust, and even legal repercussions. Their expertise lies in managing communication and reputation for food-related businesses, including restaurants, food manufacturers, distributors, and retailers.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

B2B PR Sense

JANUARY 5, 2018

For example, a PR agency can obtain media coverage that shines a positive light on your brand. While you may want to shave a few dollars off your bottom line, PR encompasses much more than media mentions. And they can cement your reach and position by a shrewd combination of earned, owned and in some cases paid media.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

MARCH 19, 2019

With some exceptions, public relations is best used to build visibility and shape reputation over time. But a good PR program will support a brand marketing campaign in a variety of ways, like educating prospective customers and boosting a brand message. Media messages and various materials are needed for an all-out media outreach.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

The Hoyt Organization

MAY 20, 2024

Managing Reputation Anything that damages your reputation, even if ever so slightly, will affect people’s perception of you as a doctor. Your peers in the medical fraternity also base their opinions of you on your reputation. Sometimes, these can lead to a tarnished reputation.

Healthcare 84

Healthcare Publicity Reputation Nonprofit 84

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2020

Because of its first-in-the-nation status and a quirky, complicated caucus system (or maybe in spite of it), Iowa has an outsize impact on news and social media coverage. Even the most brilliant crisis response wouldn’t have solved the problem, yet it could have ameliorated some of the reputation damage and resulting coverage.

Crisis 323

Crisis Crisis Management Data Radio 323

Remote PR Jobs

AUGUST 31, 2022

They are busy people and too commonly, executive management's primary point of contact with the PR team is during crisis management. Consider the ways that you could build a more consistent relationship with management, whether that be regular meetings or monthly reports. Or, is it straight monetary growth?

Publicity 208

Publicity How To Storytelling Construction 208

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. PR-generated content offers a depth that helps educate customers about a complex product or a new category. A PR sensibility can help ensure both. Message planning.

Marketing 310

Marketing Product Launch Corporate Viral 310

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. Here is our recommendation on what to look for in a PR agency: Significant focus and expertise in your industry (e.g.

Agency 195

Agency Strategy Communications How To 195

5W PR

AUGUST 27, 2021

Additionally, there are a number of different public relations jobs across a variety of industries, from tech and entertainment to education and lifestyle. There are different types of PR specialists who are experts in their fields–fields such as public affairs, or social media. Crisis Managers. PR Managers.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

Victorious PR

JUNE 8, 2023

To establish trust and credibility, working with a reputable crypto PR agency becomes imperative. Through carefully crafted press releases, media placements, and expert commentary, blockchain PR professionals help shape a positive narrative around the project, building trust with potential investors, partners, and the wider community.

Education 52

Education Community Agency Crisis 52

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Candidates.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

PRSay

APRIL 5, 2021

While companies have long engaged in politics, a new era of stakeholder scrutiny, social media and political polarization has propelled corporate political activity — and the risks that come with it — into the spotlight. The more complex it is, the more difficult it can be to manage reputational and other risks.

Report 175

Report Company Government Conference 175

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

Because of its first-in-the-nation status and a quaint, complicated caucus system (or maybe in spite of it), Iowa has an outsize impact on news and social media coverage. Even the most brilliant crisis response wouldn’t have solved the problem, yet it could have ameliorated some of the resulting coverage and reputation damage.

Crisis 156

Crisis Data Crisis Management Radio 156

PRSay

MAY 26, 2023

We needed to be sure that we had good information getting out to our employees, so that they, in turn, could educate customers,” she said. There were thousands of media inquiries over that several-day period, and I think we did a good job,” she said. “We We were timely and responsive in getting back to the media.

Airlines 60

Airlines Crisis Communications Employee 60

Maxim Behar

JANUARY 31, 2024

PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders. Citing the profound impact of social media on global dynamics, he identifies two fundamental pillars underlying this metamorphosis: communications and knowledge.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

David PR Group

APRIL 8, 2019

How you respond to a crisis often impacts your business more than the crisis itself. First, Southwest Air lines , typically a reputational darling, got dinged for its handling of passenger complaints following the grounding of the Boeing 737 Max 8 aircraft. When dealing with a reputational crisis, here are some tips: .

Crisis 58

Crisis Airlines Reputation Travel 58

Cision

JANUARY 19, 2017

Today, media is fragmented and competitive. Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. Many PR professionals are still focused on producing and sending out media releases to journalists in bulk.

Social Media 120

Social Media Newspapers Pitching Reputation 120

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

Yes, it’s that time of year when we evaluate the mistakes, stumbles and train wrecks of public reputation over the past 12 months. But for this post we’re focusing on truly terrible reputation reversals compounded by poor handling. Boeing’s reputation disaster. Below is my list for the year’s worst.

Real Estate 156

Real Estate Reputation System Sports 156

The Hoffman Agency

MAY 25, 2021

Journalists inform, educate, expose, and find stories out of the ordinary — it’s not hard to put into words what I did when I worked as a reporter. Like many, my family thought PR meant crisis management. By Rachel Yang, Account Executive. Public relations (PR), on the other hand, takes a little more explaining.

Crisis Management 36

Crisis Management Education Crisis Agency 36

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member of the team.

Social Media 49

Social Media Airlines Media Viral 49

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. Because everything in the media space changed over the years. The journalists were people working in media, newspapers or TV channels, or radio stations. All of these participants in social media are journalists.

B2B 52

B2B Communications Media Newspapers 52

Cision

JUNE 6, 2017

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Educate the market and modify perceptions. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

NewsWhip

JUNE 23, 2021

Building the bridge between infrastructure and data-driven media intelligence: Zach Silber and Kivvit. I was thinking when we were first talking about brainstorming, what is now the crisis management feature on Spike. Brett: Yeah, you mentioned media and media coverage. JUNE 18, 2021 | 11:30am EST / 4:30pm GMT.

Data 78

Data Media Analytics Energy 78

PRSay

OCTOBER 4, 2016

It consists of writing releases, statistical work, servicing the media and pitching story ideas, among others. The one big element which is incorporated in PR, regardless of the specific industry is crisis management and communications. Although faced with a crisis, this is by no means the time to treat them any differently.

Crisis Communications 140

Crisis Communications Crisis Communications Sports 140

Critical Mention

AUGUST 26, 2018

It educates PR pros from all types of organizations and aims to be a valuable asset to PR every day. One of PRSA’s goals is to educate people on the need to act on that reality. They think PR is an outcome when it’s really a strategic process, and we aim to educate people inside and outside our profession. SCHEDULE A DEMO.

Interviews 79

Interviews Ethics Conference Leadership 79

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. We go on Yelp, we go on Google, we go on social media, we ask friends, we have that control now and we expect no less when it comes to making important decisions. ” Paul: That’s interesting.

Advertising 131

Advertising Advertising Data Reputation 131

PR Conversations

MAY 1, 2017

Catherine: We do a great deal to educate practitioners on the practical aspects of managing a crisis but rarely do you encounter a crisis plan which addresses the need for support for people involved with crisis communication. Second, I’d like to consider more the notion of superhero status in crisis management.

Crisis 63

Crisis Crisis Management Leadership Training 63

Onclusive

FEBRUARY 17, 2021

media relations, crisis management, social media, etc.) As you’re setting your PR goals and success metrics, tie them to dollars and / or corporate reputation whenever possible. When it comes to reporting, the best practice is to establish a cadence that works well for your team and your C-suite.

Agency 51

Agency Measurement Resources Report 51

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Clay Morgan , Writer and Consultant, Morgan Media, Inc. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR Conversations

AUGUST 17, 2014

I’m also concerned that the consequences for PR practitioners of taking a position that is publicly vilified are personal and often immediate e.g. being fired or losing any good reputation they may have had. PR Sense Comment Communication Debate Dialogue Education Evaluation Public Relations Social Responsibility The Profession'

Education 87

Education Training Policies Crisis Management 87

Landis PR

JANUARY 3, 2022

And the tools that Uwe mention will be driven more by advanced AI and linguistic technology to support a higher quality of reporting, basic translation and media monitoring among other things – as well as fact-checking technology to help fight fake news. David Wills, Senior Vice President, Media Profile , Toronto, Canada. “I

Trends 52

Trends Trade Shows Agency Communications 52