Prohibition

JUNE 25, 2020

Is there really a hard and fast way to pitch to a journalist successfully? We recently discussed how to pitch to journalists during the pandemic – which has been a whole new challenge within itself! With that in mind, here’s our go to guide to help up your media relations game and pitch to journalists successfully. .

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Cision

JULY 19, 2017

Mid-summer in public relations means one thing — holiday gift guide pitching season is here. But, how does your pitch stand out when every brand claims to have this year’s must-have gift? How do you, the PR professional, tell your story and place your product in this holy grail of media coverage? Be creative.

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ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. With that in mind, we have prepared a list of the type of PR pitches to avoid at all costs. The overly commercial pitch. The long pitch. The “too creative” pitch.

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OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. What information do you always make sure to include in a pitch?

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Rock the Status Quo

SEPTEMBER 18, 2014

PR people, please understand who you are pitching, sum up your thoughts in less than four sentences, use spell check, entertain me, and ditch the buzz words if you want your emails to stay out of the trash can.” I checked for the ability to manually post my article (no pitch needed) ? The topic is creative and unique ?

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Pitching Guidelines Creativity Media Relations 174

Shift Communications

OCTOBER 6, 2017

We can’t rely on having “new” news to entice the media. Those sluggish times—albeit frustrating—provide a perfect opportunity, however, to get scrappy and creative for your clients. Here are a few of the ways our team keeps a steady media relations drumbeat all year long. Not pitching reporters: Seems counterintuitive?

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Media Relations How To Media Pitching 107

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

PR people often plan out pitch calendars months in advance. Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. Feedback on pitches. Who doesn’t love a news cycle that invites timely story ideas? Tech tools for staying connected .

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PRSay

MAY 25, 2018

What audience can you deliver to the influencers you pitch? One time I was working with a media relations pro from a nonprofit at my media relations workshop. Then find some ideas or content that have performed well with that audience, and use that to validate your pitch. Would you like to share them?”.

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ImPRessions - Crenshaw Communications

MAY 13, 2021

-Execute and advise on PR strategies and collaboratively develop strategic media plans. Create and develop proactive pitch ideas for clients based on their industry, current trends and various announcements. Monitor media and seek out speaking opportunities for clients as “thought leaders”. Creative and energetic personality!

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B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

JUNE 30, 2021

But for familiar media contacts, knowing their interests and thoughts on major topics can expedite media opportunities. This is because you not only know what stories they will cover instantly when a story breaks, but how they’re likely to approach, which enables a more targeted pitch. Understand and manage deadlines.

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ImPRessions - Crenshaw Communications

MAY 13, 2021

-Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Daily client communication to update, report on and discuss media relations.

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B2B Policies Case Study Enterprise 203

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

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Media Nonprofit Pitching Analytics 97

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. To build trust, and to encourage a response to a solid pitch, even if the answer is no. The truth about media relationships is that they’re most valuable in generating a fast answer, not a guarantee of coverage. . Why bother?

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Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Planning is vital to successful pitching and one essential component is the humble editorial calendar. An edcal is a content roadmap that ensures a steady flow of media coverage, even absent major news announcements. Repurposed content: Refresh previous content and select successful pitch ideas and posts.

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Pitching Content Marketing Measurement Social Media 308

ImPRessions - Crenshaw Communications

MAY 3, 2021

When gaining media traction is challenging, how can PR pros generate media attention for the stories they want to tell? Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. Look globally for reactive news. Don’t fear the vertical.

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Retail Media B2B Pitching 368

PRSay

MAY 23, 2018

An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes. You can share whole episodes to social media, clip individual soundbites and create images of quotes. You’d be targeting the right listeners.

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Media Relations Publicity Media Blogging 135

Shift Communications

AUGUST 4, 2016

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. Although media relations is a blast, it has its fair share of challenges – the PR struggle can be very real. Which leads us to our next media relations challenge….

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Media Relations How To Media Groups 60

Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. What you need to be successful is a guidebook to improve your media relations efforts. Because more earned media can help build your brand recognition, improve SEO and sell more. They’re only human.

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How To Media Pitching Creativity 279

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. HARO: Good PR Pitches have a Long Shelf Life.

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Media Relations Media Interviews Pitching 60

OnePitch

OCTOBER 20, 2022

Tell us a bit about your day-to-day and your role as the Vice President/Media Group Manager at Ketchum. One of the beautiful, energizing aspects of my role (and media relations in general) is that there is no ‘typical’ day-to-day. Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients.

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Media Sports Agriculture Pitching 96

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message. Bad timing.

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How To Interviews Measurement Storytelling 257

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Open-Ended Pitches: Editors are bombarded with pitches daily, and their time is precious.

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Marketing Pitching Creativity Storytelling 52

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. When pitching a significant news announcement, perhaps about a new product or VC funding, securing a story ahead of the announcement date is critical to a smooth launch. Communicate with stakeholders . Our jobs are based around communication.

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ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Allow the agency creative freedom. One of the greatest accomplishments of a PR partnership is when a client trusts a PR team enough to let them pitch story angles free from oversight and micromanaging. But the last thing any brand wants to do is beat media over the head with non-news. Know that not everything is news.

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Publicity Brand Branding Storytelling 256

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

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Media Training Crisis Communications Conference Training 397

5W PR

JANUARY 1, 2019

Everyday journalists are inundated with pitches from business owners and PR professionals looking to get their products and services features in an article. They are fighting for a spot in the limelight because media exposure is a great way to introduce your product or service to the public. Understand what the journalist writes about.

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Pitching Sports Writing Examples 60

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. Creativity is nice.

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Media Relations Measurement Report Media 50

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

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Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Media relations deals with the news environment, which is by definition unpredictable.

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Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

And there are certain B2B tech sectors, like cybersecurity, where reactive media pitching is often a large and important program component. ” Reactive media pitching should not be the centerpiece of a good PR program; however, it can help capitalize on opportunities that generate tangible results and positive buzz.

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ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Here are some of the most useful ones for working in public relations. . Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. Or offer to take a stab at first drafts of bylines, press releases, or pitches. The more you do it, the better. .

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Writing LinkedIn Social Media SEO 310

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

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Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JULY 6, 2022

Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. Email outreach to media has added efficiency, yet it has also been misused by many PR teams. Getting on the phone.

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SEO Analysis Meeting Travel 333

Prohibition

NOVEMBER 23, 2018

The simple fact is, is that PR doesn’t just create positive sentiment for a brand, it creates engaging, creative and strategic content, which in turn can be marketing through media relations, social media, PPC etc. PRs need to think about this in a broader sense, consider this – ‘what media is my audience accessing?’.

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Media Relations Media Social Media Content Marketing 54

PRSay

MARCH 29, 2019

Decide to spend an hour a week reaching out to your top media targets and ask nothing from them in return. Decide to ignore your email and phone for two hours a day and immerse yourself in your most challenging creative responsibility for that day. Get more media pitching knowledge from Michael Smart here.

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Pitching Course Financial Media Relations 141

PRSay

MARCH 8, 2018

Once I was delivering a pitching webinar to 3,500 people, live. Right at the top, I dove into sharing five successful pitch examples. Here’s an example: “These somewhat obscure stories get great coverage because they’re creative, but can you discount the fact that you have GREAT existing relationships already?”.

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Pitching Media Relations Examples Creativity 127

Prohibition

NOVEMBER 23, 2018

The simple fact is, is that PR doesn’t just create positive sentiment for a brand, it creates engaging, creative and strategic content, which in turn can be marketing through media relations, social media, PPC etc. PRs need to think about this in a broader sense, consider this – ‘what media is my audience accessing?’.

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Media Relations Media Social Media Content Marketing 48