Cision

DECEMBER 12, 2017

With this in mind, why not get a piece of that action for your own marketing efforts? . Because more earned media can help build your brand recognition, improve SEO and sell more. Be creative and keep an open mind. They are powerful, and they direct your reader to what makes your pitch stand out. They’re only human.

How To 279

How To Media Pitching Creativity 279

Sword and the Script

OCTOBER 8, 2016

It’s the fourth point that stands out in my mind because the email marketing industry is riddled with lessons for PR. For example, I’d venture MailChimp , a vendor based in my adopted hometown of Atlanta, used email to pitch the New York Times on this feature: MailChimp and the Un-Silicon Valley Way to Make It as a Start-Up.

Marketing 114

Marketing Pitching Survey Study 114

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. Since PR and marketing are increasingly blurring their functions, sharing goals, data, and messages, the absence of collaboration is a lost opportunity.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

If your company offers a professional training stipend, look into a writing course with a specific objective, like content for SEO, speechwriting, or translating research into language for laypeople. Or offer to take a stab at first drafts of bylines, press releases, or pitches. The more you do it, the better. .

Writing 310

Writing LinkedIn Social Media SEO 310

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. A quality PR team will carefully research media contacts to craft relevant pitches tailored to specific journalists.

SEO 200

SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. With media pitches, PR pros must tell or tease a story to a journalist – and fast. Writing for SEO is standard PR practice. PR writing may not be what you think. Versatility rules. Storytelling is the engine of PR.

Writing 147

Writing Storytelling Pitching Creativity 147

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. The intersection these two marketing functions is powerful: when both on the same page – literally and figuratively – it can significantly amplify results. Interestingly, the tools for managing and measuring PR and SEO.

SEO 65

SEO Tools Engineering Web 65

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective.

Case Study 178

Case Study SEO Film Video 178

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Two terms that are frequently seen together, SEO and discoverability, can sometimes confuse people. Here are a few tips: 1.

SEO 75

SEO Engineering Blogging Content Marketing 75

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Understanding Social Media Ecommerce Marketing, Social Selling, and Social Commerce Social Selling Social selling is the process of forging relationships that lead to sales later. Unlike social media marketing, social commerce lets buyers find products while strolling through their feeds. Access to a Vast Market.

Social Media 87

Social Media Media Mobile SEO 87

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. video marketing important, good video pr, best pr video.

Video 62

Video Strategy SEO Engineering 62

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Which were the last design updates we asked the creative team?

Software 151

Software How To SEO System 151

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? And that results in you achieving your marketing goals. Offer solutions not a sales pitch.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” Even an inspired agency team likes to be challenged in a constructive and creative way. Even more than marketing or advertising, a PR budget can use an advocate inside the corporation.

Agency 223

Agency How To Construction Advertising 223

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. Most marketers think that they should be looking for content publishers/bloggers to promote their businesses, but there is one very significant group that they are missing out on: YouTubers. Step 10: Leave Room For Creativity.

YouTube 116

YouTube Brand Branding Video 116

Konnect Agency

JANUARY 19, 2021

Whether you’re starting a career as a freelance web developer, you’re responsible for the upkeep of a business’ site or you’re somewhere in between, there are three main umbrellas that categorize the benefits of using CSS as part of your holistic design marketing solutions. Consistency Across Marketing Materials.

Strategy 52

Strategy Marketing Web Tools 52

Konnect Agency

JANUARY 14, 2021

Whether you’re starting a career as a freelance web developer, you’re responsible for the upkeep of a business’ site or you’re somewhere in between, there are three main umbrellas that categorize the benefits of using CSS as part of your holistic design marketing solutions. Consistency Across Marketing Materials.

Strategy 52

Strategy Marketing Web Tools 52

Rock the Status Quo

APRIL 11, 2015

He hired me to handle his online digital presence, starting with organic SEO for his website to boost visibility and website traffic. But putting emotions aside, the entire situation was a reminder of how a business name can sabotage marketing efforts no matter how much expertise you hire. So what happened? Good luck ranking.

SEO 100

SEO Marketing Small Business Google 100

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

A study by event success software provider Bizzabo indicates that 62% of senior marketers plan on investing more in live events in 2019. Be bold in coming up with creative extensions to make the joint effort as big and successful as you can. See this earlier post for tips on reactive media pitching. Get experiential.

Video 160

Video Banking Data Software 160

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. What’s the open rate in email marketing? 4) Pitch your content for a roundup. The other half is content distribution. How do you find them?

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Cision

SEPTEMBER 16, 2015

A few years ago, Google representative Matt Cutts said that press releases wouldn’t benefit your SEO rankings, though many have questioned the validity of that statement. I’m big on DIY when it comes to press releases , and I’m here to tell you: you don’t have to hire a pro to write press releases, distribute them or even pitch the media.

SEO 120

SEO Web Writing Tools 120

5W PR

NOVEMBER 27, 2018

Be creative, but don’t go so far out of the box that you offend or alienate. But Don’t Stop Your Pitches. Journalists and content creators are looking for good stuff to promote or publish this time of year, and you could be the gift that keeps on giving, if you know what to pitch and to whom. Marketing efforts take time.

Brand 107

Brand Branding Engineering SEO 107

Presspage

AUGUST 20, 2019

Paid media , like traditional advertising, marketing, and sponsored content. But securing earned media boosts your SEO and builds trust with both your audience and the media. Set strict publishing standards to ensure well-written, easily shared, SEO-optimized content. Approaching your media mix. Paid media still matters.

Media 74

Media SEO Resources YouTube 74

Sword and the Script

JANUARY 2, 2018

Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. Typically, I’d get added to a newsletter or email distribution list, and sometimes I’ll keep these subscriptions to see who is pitching what and how they pitch it. Talk to Us

eBook 72

eBook Exercises Employee SEO 72

Buzzstream

MARCH 7, 2024

I started my career in marketing right after the Google Penguin and Panda algorithms hit, and the repercussions could echo for years to come. You may have heard about the now infamous SEO heist.) You can also get creative with this approach. But wait a minute, is all of this new?

System 62

System Google Policies Guidelines 62

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. What if what we know in marketing is holding us back?

Tools 136

Tools Publicity SEO Measurement 136

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. Image: Got Credit , Claudia Zimmer ( Creative Commons ).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

AUGUST 11, 2015

Podcasting is an alluring medium to PR pros, marketers and communicators. An additional tip here: pitch your podcast to someone else’s program. Strozier ( Creative Commons ). With the tool, you can reach a highly engaged audience that—wonder of wonders—really and truly wants to hear from your brand. Images: Mark Strozier , M.

Software 120

Software SEO Video Education 120

PRSay

MAY 23, 2018

An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes. The unique audio format of podcasts provides opportunities to creatively reuse content in ways you couldn’t do with written articles. Blogs are easy to share.

Media Relations 135

Media Relations Publicity Media Blogging 135

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. What’s your reading on the health of the PR industry market? Is anyone outperforming the market? The independent middle of the market is the place to be right now. We first met when Maja was features editor at PRWeek in the late nineties.

Interviews 115

Interviews Agency Industry Measurement 115

Beyond PR

DECEMBER 14, 2017

With this in mind, why not get a piece of that action for your own marketing efforts? . Because more earned media can help build your brand recognition, improve SEO and sell more. Be creative and keep an open mind. They are powerful, and they direct your reader to what makes your pitch stand out. They’re only human.

How To 68

How To Media Pitching Creativity 68

Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. And the discussion was… how shall I put it… intense.

Pitching 60

Pitching Measurement Writing Twitter 60

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Other forms of marketing communications have been automated and scale very well. When you compare PR to advertising, SEO, Facebook, etc., SEO is machine-to-machine communication as well. Why not PR?

Advertising 60

Advertising Advertising SEO Software 60

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 192

Marketing Content Marketing Data Social Media 192

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Content Marketing is no Longer a Shiny New Object. Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples.

Strategy 67

Strategy How To B2C Content Marketing 67

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. What’s your reading on the health of the PR industry market? Growth in the agency market in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. Is anyone outperforming the market?

Interviews 60

Interviews Agency Industry Measurement 60

Bianchi Biz Blog

SEPTEMBER 26, 2022

I produced white papers and executive guidance for management consulting company LRN, conferences for American Express Publishing’s Luxury Summit, the Luxury Marketing Council and PR Week’s annual conference. What advice do you have for PR people that want to pitch you? This may be dangerous to say, but we try to say yes to everything.

Meeting 74

Meeting Automotive Media Journalism 74