The Hoffman Agency

MARCH 6, 2023

Between the newfound understanding that it’s okay to ask for help, the team-driven review process that has catalyzed my growth and bouncing ideas off one another to drive better creativity, it’s safe to say that I love being part of a team and more importantly, part of Hoffman’s team.

Internal 36

Internal International Pitching Creativity 36

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly.

Agency 88

Agency Energy Crisis Management Industry 88

Bianchi Biz Blog

JANUARY 24, 2022

That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers. Our creative director Alex Hartman joined me for the press days at Motor Bella. How long have you been in journalism and how did you get started? Finish this sentence: If I am not reporting, I am ….

Meeting 78

Meeting Automotive Media Technology 78

Landis PR

MAY 31, 2022

We at Landis would like to welcome our new peers in communications, journalism and public relations. Third, being genuinely interested and excited about your client translates to the copy you write, from pitches and blog posts to social copy. You can get information on them from LinkedIn and other sites. By Landis Staff.

Communications 52

Communications Software Interviews Journalism 52

PRSay

MAY 23, 2018

An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes. Similar to trade journals, podcasts cover an array of niche subjects. Connect with her on LinkedIn at www.linkedin.com/in/doreenclark.

Media Relations 136

Media Relations Publicity Media Blogging 136

ISEBOX

NOVEMBER 30, 2015

Most of them are impressive, hardworking and creative. 5) You don’t network or pitch. A PR Pro knows how to leverage Twitter and LinkedIn to find the right reporter for their story. Communication experts are creative, detail oriented and extremely hardworking. I’m not quite sure how they manage so many tasks.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Buzzstream

DECEMBER 15, 2021

However, if you want to reach the absolute top – we’re talking Wall Street Journal, BBC, Washington Post, etc. In fact, one of the ways we consider our Digital PR work at Root Digital is akin to investigative journalism. A great idea gets your foot in the door. That’s just shy of 35% of all the money someone will ever earn.

Digital PR 83

Digital PR Data Survey Construction 83

Beyond PR

NOVEMBER 10, 2016

Here are four tips to consider when researching and pitching journalists. Understanding different journalists’ interests will result in more pitches crafted to their unique needs. For instance, our latest Social Journalism Study delves into the different perspectives journalists have on the channels PR pros use to pitch them.

Media 77

Media Pitching Resources Media Relations 77

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. You can instruct the AI to make your customized pitches pithy or “elaborative” as you might need.

Software 122

Software Pitching Ethics Privacy 122

Sword and the Script

JUNE 16, 2015

…But the idea now is to work more closely with companies to highlight things that may have news value, such as the building of a manufacturing plant or a philanthropic effort, according to Otto Bell, the lead of the studio and former creative director at OgilvyEntertainment. It’s a question of ethics. What is the opportunity cost?

Advertising 60

Advertising Advertising Ethics Journalism 60

Beyond PR

AUGUST 24, 2016

While social media may have once been viewed by news media as another way to drive clicks to articles, Cision’s latest Global Social Journalism Study reveals that social media use by journalists goes far beyond publishing and promoting content. . She believes the key to successful content is balancing creativity, analytics and commonsense.

Social Media 40

Social Media Study Media Groups 40

Waxing UnLyrical

DECEMBER 11, 2013

It is rightly said that PR and journalism are interdependent. With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. Twitter Google+ LinkedIn Will India See a Rise in Digital PR? reading and traveling.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Beyond PR

JULY 20, 2016

It’s important to not only stay current with PR and marketing best practices, but also journalism best practices. Check out Content Tips for Adding Creativity in More Conservative Niches. Keep it simple: Channel the tiny house trend and eliminate clutter from your press releases and pitches. Newsworthy. Need some ideas?

Media Relations 40

Media Relations Media Local Healthcare 40

Waxing UnLyrical

JULY 2, 2018

A3 I studied journalism in grad school. Universities should teach Writing, Pitching, Attention to Detail, Measurement (of course), and… How to deal with Rejection. Image: Jeff Sheldon via Unsplash, Creative Commons CC0. Shonali’s PR Virtuosos, blogs, etc.). measurePR #PRStudChat #measurepr.

Measurement 40

Measurement Nonprofit Education Social Media 40

Beyond PR

SEPTEMBER 6, 2016

In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. You can find his LinkedIn here: https://www.linkedin.com/in/tgreesejr.

Sports 0

Sports Leadership Internal International 0

Maxim Behar

MAY 31, 2021

But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. One day, I remembered the words of Winston Churchill “You can achieve a lot of things with journalism, but you must know when to quit”. It is like being a painter, it is creative business.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 192

Writing Communications Marketing B2B 192

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 90

Blogging Facebook Twitter Writing 90

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

Media 112

Media Journalism Report Video 112

Sword and the Script

OCTOBER 15, 2019

The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. It helps cut through the clutter with creative targeting. 1) Use paid social to support media pitching. 1) Use paid social to support media pitching.

B2B 78

B2B Facebook Advertising Advertising 78

Sword and the Script

DECEMBER 10, 2019

New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. This unlikely union will create some of the most creative, impactful and best-in-class marketing the planet has ever seen.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Shift Communications

APRIL 2, 2015

PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. It means it’s time to get creative. Social Media Analytics – Twitter, LinkedIn and Facebook all offer analytics and insights into brand pages.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Rock the Status Quo

FEBRUARY 3, 2015

He flew in an hour before a big new business presentation and decided we should throw out our creative and substitute a new theme. We’d shot a video, created branded props, and rehearsed all night, and the program was very solid, so I tried to talk sense to him, but he insisted on rearranging everything, and we didn’t do well in the pitch.

Agency 100

Agency Advertising Advertising Twitter 100

ZudePR

JUNE 6, 2016

As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. On distraction-fighting habits) Writing my goals in my journal daily. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. I'm either on or off.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

APRIL 17, 2018

By his own assessment he “started out as a young, idealistic creative” with a degree in art history. You can find more from Matt on Twitter and LinkedIn. PR, marketing, sales and journalism. You don’t need to be a big shot so send us a pitch ! Thanks, Matt! Want to be part of the Off Script series?

Marketing 62

Marketing Technology Data System 62

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Displaced Yank Doug is co-founder and creative director of Velocity Partners. They all share freely and all see the benefit. And they all blog.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Having served as the executive editor at Money Magazine, Magnarelli’s journalism experience gave her an advantage. Getting around that obstacle calls for creative thinking.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

NewsWhip

MAY 27, 2021

I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. So, I really doff my cap at this really creative use. I think it’s really smart. read more. #16:

Healthcare 78

Healthcare Storytelling Communications Local 78

Cision

APRIL 5, 2017

With Facebook and LinkedIn, we reach our customers and our publishers directly. You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast. You’re seeing a lot of brand content that is exciting and that you haven’t seen before and it’s creative. Aim for the Head and the Heart.

Report 225

Report Media Advertising Advertising 225

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Without paid advertising to support publishers and broadcasters, PR professionals would have no media outlets to pitch stories to. And they don’t block content.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48