Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. Now, five years later, they’re ascending to powerful leadership positions. “That really helped me understand a lot of things that I didn’t understand coming from journalism—how I could work with these people and if I could align my KPIs with their KPIs.” ” she told me.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Ethical leadership is critical. Would you please tell us more about this latest ethics study? We found several key things.

Ethics 52

Ethics Leadership Training Study 52

Maxim Behar

MARCH 28, 2024

Maxim Behar, 38 years old with 30 years of experience, I have spent more than half of my life in public communications – journalism, PR, and various other fields. I graduated “International Trade” in Prague and received leadership training at Harvard Kennedy School. Introduce yourself with few sentences. How did your career start?

Journalism 64

Journalism Newspapers Training Education 64

Wadds Inc.

JULY 7, 2022

A paper published in the Climate Change journal in November 2021 reported on the role of public relations agencies in climate change politics. Transparency as a driver for change There is a notable overlap between PRCA members and agencies on the Clean Creative 2021 F-List of agencies that support clients in the fossil fuel industry.

Leadership 52

Leadership Publicity Energy Crisis 52

ImPRessions - Crenshaw Communications

APRIL 13, 2023

People of color are particularly underrepresented in leadership positions, but diversity is lacking at nearly every level. As an industry, how can we appropriately represent diversity among our clients when it’s not reflected from the inside out? The problem is simple. As an industry, PR is predominantly white. It’s not a new problem.

Employee 156

Employee Community Groups Interviews 156

Stern + Associates

MARCH 8, 2023

When an organization makes it a priority to remove barriers and equalize opportunities, they can better tap into the potential of their workforce while encouraging innovation and creativity. As a result, women often end up in lower-paying jobs and have less access to leadership roles or entrepreneurial opportunities.

Leadership 93

Leadership Groups Viral Crisis 93

ImPRessions - Crenshaw Communications

JUNE 28, 2023

These AI systems – capable of creating new, meaningful content – have started to play a significant role in fields like journalism, professional services, banking, marketing and content creation. By sharing insights, forecasts, and expert commentary, companies can build credibility and spark conversation around the technology.

Technology 170

Technology Strategy Privacy Healthcare 170

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity. Global spending on cybersecurity products and services will exceed $1 trillion by 2021. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. No creative spark . There’s no buy-in at the top .

SEO 178

SEO Storytelling Product Launch Measurement 178

The Hoffman Agency

FEBRUARY 8, 2024

How strengths-based leadership fosters resilient teams Svenja Op gen Oorth, Managing Director, The Hoffman Agency People tend to look for faults – but in the workplace, leadership that focuses on people’s strengths is crucial. Read on to find out what the experts have to say. Home sweet home? remains to be seen.

B2C 73

B2C B2B Agency Trends 73

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. Pop Culture/Creativity Blogs. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

NOVEMBER 3, 2020

In high school and college, I always had a passion for investigative journalism and news broadcasting, my first and second majors, respectively. I became fascinated by creative campaigns and special events, which I’ve been blessed to do my entire career. What initially inspired you to pursue leadership roles?

Meeting 78

Meeting Leadership Conference Journalism 78

PRSay

DECEMBER 14, 2021

“This is like buying land in Manhattan 250 years ago as the city is being built,” Andrew Kiguel, chief executive of Tokens.com, told The Wall Street Journal. Finding, building and implementing communication opportunities in the metaverse will require creativity, adaptability and foresight.

Real Estate 158

Real Estate Journalism Construction Newspapers 158

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Here’s the latest on Growing Social Now. What we covered.

Social Media 52

Social Media Corporate Communications Media 52

Victorious PR

JUNE 23, 2023

Victorious PR understands that standing out requires a creative and tailored approach. Victorious PR understands the power of shaping market perception through strategic media placements, thought leadership, and community engagement. To succeed in such an environment, crypto projects need to differentiate themselves effectively.

Leadership 52

Leadership Community Industry Journalism 52

PRSay

MARCH 7, 2024

This “Barbie” garners media The film’s PR tactics generated immeasurable earned media coverage across varied outlets, from local TV to national outlets like The New Yorker , The Wall Street Journal, The New York Times, CNN and the BBC. PR pros can take note of the creativity and diversity of the movie’s coverage.

Film 129

Film Marketing Sports Hotels 129

Journalistics

SEPTEMBER 13, 2021

This sale of “thought leadership”– market visibility with inherent credibility – is neither a recent development nor a crime that deserves a congressional investigation. It can begin by attending the prior year’s event to get a sense of the organization’s membership, priorities, and culture, and to meet the group’s leadership.

Advertising 52

Advertising Advertising Ethics Conference 52

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today. He then uses vivid examples to demonstrate how to leverage this technology to transform operations, pursue newfound innovation and influence customer behavior.

Technology 96

Technology Ethics Tools Creativity 96

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. When it comes to freelance content marketing , however, the parameters are often less clear.

Content Marketing 144

Content Marketing Marketing Viral Study 144

ImPRessions - Crenshaw Communications

JULY 15, 2016

Leverage leadership expertise. The CEO of a well-run nonprofit is therefore in an ideal situation to impart thought leadership via bylines, conferences and positions on panels – not just in the philanthropic world, but more importantly, outside of their industry. Work with an exec who “gets it.”

Nonprofit 120

Nonprofit Strategy B2C Leadership 120

PRSay

FEBRUARY 21, 2023

After the Marines, Melton attended the Military Visual Journalism Program at Syracuse University, where he honed his photography skills. He later realized that he preferred public relations to journalism. I like helping people express themselves creatively and share their knowledge.” I like telling a good story,” he said. “I

Storytelling 67

Storytelling Writing Journalism LinkedIn 67

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. The post AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays appeared first on wiredPRworks.

Leadership 40

Leadership Survey Enterprise Conference 40

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center.

Social Media 128

Social Media Agriculture Marketing Media 128

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them.

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

JULY 20, 2016

Rachel Madden Johnson, account supervisor at 3rd Coast Public Relations, says brands should invest in unique opportunities, such as thought leadership and research, to cut through the noise. You’ve helped clients land coverage in major publications, such as The New York Times, The Wall Street Journal and more.

Leadership 120

Leadership Local Pitching Social Media 120

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. The upside is, you get a truly sanctioned document that officially reflects the view (and very pleasing adjectives ) of a business and its leadership. . Looking for an agency partner that can both bring creative ideas. what is unstated is 75% of reporters may see these as a fact of life.

Survey 102

Survey Report Media B2B 102

Cision

JUNE 25, 2015

If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Report back to leadership. Image: Got Credit , Claudia Zimmer ( Creative Commons ). Write a press release. 500|5000 list). Not to mention, a positive article is a serious morale booster.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Flack's Revenge

AUGUST 1, 2018

Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea. These are different times. But now we’re all exhausted from content overload.

Content Marketing 149

Content Marketing Privacy Government Web 149

wiredPRworks

JANUARY 13, 2022

Scott is the author of Why They Follow: How to Lead with Positive Influence , the co-author of Rainmaker Confidential , and has been quoted in The Wall Street Journal, Forbes, Bloomberg, The American Lawyer, Above the Law, The Huffington Post, Selling Power Magazine, Business Insider, and many more.

Strategy 52

Strategy Training Insurance Insurance 52

Sword and the Script

DECEMBER 4, 2018

Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. According to the Edelman Trust Barometer, 7 in 10 people worry about fake news; 63% say the average person can’t discern journalism from rumors or falsehoods; and 59% say it’s harder to tell if news was produced by a respected news organization. Talk to Us !

Survey 104

Survey Marketing B2B Content Marketing 104

Deirdre Breakenridge

SEPTEMBER 25, 2017

I kicked off my structured sabbatical in Berlin, which ended up being the perfect place to connect with like-minded and creative individuals. Journaling. I started to embrace journaling a couple years ago, but I find that during my structured sabbatical, it’s one of my most powerful tools. I write more about that here.

Writing 171

Writing Journalism Travel Meeting 171

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories.

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

JUNE 28, 2018

For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas. Journaling will keep your idea muscles toned so you’re more prepared to be creative. This outpouring is then boiled down to a few refined ideas that we present to the client.

Exercises 101

Exercises Creativity Radio Resources 101

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Download our free Path to PR Agency Leadership tip sheet. Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route.

Agency 88

Agency Energy Crisis Management Industry 88

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Bianchi Biz Blog

JANUARY 24, 2022

That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers. Our creative director Alex Hartman joined me for the press days at Motor Bella. How long have you been in journalism and how did you get started? Finish this sentence: If I am not reporting, I am ….

Meeting 78

Meeting Automotive Media Technology 78