The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. Social Media Audit – Gather Insights and Intelligence. A successful digital PR and marketing strategy is never one-and-done.

Digital PR 264

Digital PR Marketing Infographics Video 264

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

NOVEMBER 27, 2018

Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business. How you craft a content strategy will ultimately be unique to your situation. ” said Caroline Paxton, RBC’s senior director of social media, content & strategic initiatives.

Strategy 108

Strategy How To Content Marketing Analysis 108

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. Planning is the backbone of any strategy.

Pitching 228

Pitching Agency Social Media Creativity 228

Beyond PR

JULY 8, 2016

Creative people are the heart and soul of marketing and communications. Having managed both creative and analytical people over the years has taught me a few things. Having managed both creative and analytical people over the years has taught me a few things. Content Strategy Checklist. Content Strategy Checklist.

Creativity 74

Creativity Marketing Storytelling Analytics 74

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Critical Mention

NOVEMBER 6, 2018

Developing your brand’s story is an essential part of your marketing strategy, so we’re going to be exploring eight effective ways to you tell your brand’s story on social media: 1. Many social media platforms have a timeline feature, particularly Facebook. Use people, not logos. Use timeline features.

Social Media 65

Social Media Media Writing Infographics 65

The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media has become the elephant in the room when it comes to business nowadays. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. Follow us on Twitter.

Social Media 100

Social Media Media Infographics Pinterest 100

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Increasing Multimedia 5.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Prohibition

AUGUST 23, 2023

Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. This increased exposure can lead to a surge in website traffic, social media followers, and provide a boost in overall sales.

Retail 62

Retail Marketing Advertising Advertising 62

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. How did you manage the barrage of media requests, which topped 40 per day?

Publicity 158

Publicity Social Media Report Fashion 158

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. This person was deeply involved in crafting the strategy behind the winning proposal and has the confidence of both the client and the agency team. Creative, fearless, assertive and on top of the news and pop culture.

Agency 136

Agency Analytics Creativity Social Media 136

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. This is the first of 5 pieces that will focus on a separate aspect of “Creative PR,” starting with a topic overview: What are we talking about when we talk about “Creative PR?”

Creativity 100

Creativity Pitching Writing Conference 100

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

Media Relations 50

Media Relations Social Media Media Real Estate 50

Cision

DECEMBER 20, 2017

Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. Another strategy to employ involves providing users with useful information. Add a Human Element.

Industry 222

Industry How To Insurance Insurance 222

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

But your data is only of value if you can use it to plan and create better content or refine strategy. Users include marketers who want to scale the volume of content they publish on their blogs, social media or newsletters. SelfMade digitally styles entrepreneurs and SMBs to help grow their brand on social media.

Tools 147

Tools Radio Data Analytics 147

5W PR

SEPTEMBER 7, 2021

Although business owners are aware that they have to generate buzz through public relations, not everyone has the manpower or even the necessary connections to get media coverage in the first place. With the help of the right PR strategies, even brand new companies can attract interest from customers and venture capitalists.

Pitching 88

Pitching Infographics Social Media Employee 88

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Social and PR go hand in hand.

Media Relations 97

Media Relations Media Social Media Internal 97

PR 20/20

FEBRUARY 20, 2023

Some examples of inbound marketing tactics include: Social media. An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness. Some examples of content marketing include: Infographics.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Sword and the Script

DECEMBER 28, 2022

12% say competing go-to-market strategy or goals (KPIs). Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. 13% say not following brand guidelines. 13% say not following brand guidelines.

B2B 116

B2B Marketing Survey Software 116

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Videos are an excellent way to make information or marketing strategies more digestible.

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. While a media kit is a collection of information about the brand, not all media kits will look the same.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. And, despite the calendar, digital media seem to publish holiday-themed news until the 11th hour, so it’s almost never too late to pitch a good idea.

Pitching 136

Pitching Print Survey Local 136

Engage PR

SEPTEMBER 13, 2021

Content can come in many forms, such as blogging, email, social media posts, digital adverts, video, infographics and more. Consider the goals of your content marketing strategy. On social media, hashtags are a great way to reach larger audiences. Is there a topical debate to which you can contribute?

Infographics 60

Infographics Education Social Media Content Marketing 60

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Instead of taking hours to compile a content strategy, BuzzSumo runs quick reports to identify high-performing content for a specific keyword or domain.

Google 90

Google SEO Trends Content Marketing 90

5W PR

DECEMBER 7, 2019

To connect with consumers in ways that resonate and drive sales, your brand needs a tightly defined messaging and a communications strategy that audiences identify with and builds buzz for your brand. Creative PR campaigns can make a brand truly stand out in the alcohol industry, broadening its appeal to a larger number of people.

Brand 78

Brand Branding Creativity Consumer 78

Cision

OCTOBER 12, 2015

But if your brand is using the same content marketing strategy as it did in 2014, you’re probably not seeing any results. At her recent webinar, Facebook partner and top social media thought leader Mari Smith shared seven proven tactics to build your business’s loyal customer base by driving more Likes to leads.

Education 120

Education Facebook Infographics Social Media 120

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Public relations strategy needs to modernise to really ‘get’ digital PR and social media.

Digital PR 60

Digital PR Training Report Social Media 60

Cision

OCTOBER 19, 2015

The Internet has transformed PR, which means you now need a strategy that combines PR with social and content to appeal to your audience and drive results for your business. Each speaker had a unique perspective on the topic and offered valuable insight for PR professionals looking to blend three strategies into one.

Infographics 120

Infographics SEO Engineering Strategy 120

PR Fuel

MARCH 17, 2020

We’re going to look at how PR is a strong strategy for promoting your business and how it can work with other strategies to help you grow. Public relations strategies and tactics center around different ways to connect with your audience. It’s not a complete strategy for growing your business.

Publicity 67

Publicity Small Business Advertising Advertising 67

Shift Communications

DECEMBER 18, 2014

To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

DECEMBER 22, 2014

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the first quarter of 2014 focused on social media and content. Want to see how to do this for your blog? Here’s how. Let’s take a look: 1. Have you tried it out yet?

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

PR 20/20

JANUARY 3, 2019

How to Prepare Your Content Marketing Strategy for 2019 [WEBINAR]. 4 Tips to Unleash Your Inner Content Creative Genius. In this post, we featured four tips to get your creativity flowing. 4 Trending Tactics to Add to Your Video Marketing Strategy. 4 Lessons Learned From the Most Agile Brands on Social Media.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Shift Communications

JANUARY 2, 2019

Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. When prospects reached out to us in the past we would generally be asked about securing earned media to drive awareness and generate leads. Where will Public Relations take us in 2019?

Analysis 95

Analysis Infographics Internal International 95

Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Organic social media is getting harder too. I believe social media is mostly a paid channel.

Survey 71

Survey Trends Communications Storytelling 71