Polaris

JANUARY 13, 2015

Admittedly, it’s often hard to tell the difference since there are so many misconceptions about public relations, including what it contributes to your business and how to measure results. These qualitative measures reflect how your company creates value and drives business. Of course, we all want to work with pleasant individuals.

Agency 100

Agency eBook Measurement Creativity 100

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. I’m inspired by their creativity and enthusiasm to deliver results. . What did you learn from that experience?

Television 120

Television Travel Tourism Pitching 120

PR Job Coach

APRIL 12, 2011

Moreover, if you are in the market for an advertising, communications or public relations role, a stellar resume demands that you take the time to succinctly but creatively portray your abilities in quick but compelling fashion. Be creative and convincing in telling your story. Leave out skills, hobbies and references.

Real Estate 129

Real Estate Education Fashion Interviews 129

OnePitch

JULY 26, 2022

During the episode, Karla talks about working both at an agency and being a freelance writer, how you can make your pitch stand out in her inbox, how to best time your pitches for her coverage, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription.

Pitching 52

Pitching Writing Creativity Fashion 52

PRSay

AUGUST 31, 2017

We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion. Implicit bias refers to attitudes that affect our understanding, actions and decisions in an unconscious manner, according to the Kirwin Institute for the Study of Race and Ethnicity at The Ohio State University.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

ISEBOX

NOVEMBER 30, 2015

Most of them are impressive, hardworking and creative. I’m not quite sure how they manage so many tasks. Here are the fastest ways that YOU can determine if you are a communications player, or a piker- and how you can make the jump to the “big time”. Communication experts are creative, detail oriented and extremely hardworking.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

Buzzstream

FEBRUARY 27, 2024

I’m specifically focusing on data-led media pitches – partly because that’s where my experience lies, but also because I feel there’s a lack of specific guidance on how to create these types of media pitches. How to Write a Media Pitch We’ve identified several segments of journalists, plus the most relevant story angle for each segment.

Pitching 83

Pitching Writing Film How To 83

Buzzstream

MAY 2, 2024

How to Find Journalists Interested in Your Story There are at least six main ways to find journalists. We’ll use X’s Advanced Search feature, which allows you to be a little more creative with your searches. However, for illustrative purposes, I’ll still show how to confirm. Let’s try to focus on reporters. Ah, much better.

Digital PR 62

Digital PR Report How To Pitching 62

MaccaPR

DECEMBER 1, 2015

Their mission is singular: Our marketing industry will thrive only if it absorbs the creativity of people with diverse ethnic and socioeconomic backgrounds, so that marketers are more representative of the country’s multicultural, multiracial audiences. To paraphrase WWE wrestler “Stone Cold” Steve Austin, “Hell, yeah !”

Marketing 48

Marketing Advertising Advertising Agency 48

Ethical Voices

JUNE 6, 2022

When doing the evaluations, think about the results as well as think about the process about how to get results finished. Referring back to our findings, we found some of the more common ways that the practitioners raised ethical concerns were engaging in dialogue with executives.

Ethics 52

Ethics Leadership Training Study 52

Sword and the Script

JUNE 6, 2017

He’s my guest for this latest edition of the Off Script series of interviews. How would you characterize the difference in roles? Perhaps it was not that draconian, but I learned early on how to manage clients, watch the news, use new tools, network at industry seminars and address last minute requests from vice-presidents.

Agency 60

Agency Corporate Interviews eBook 60

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Waxing UnLyrical

NOVEMBER 27, 2010

Image: sahmeepee via Flickr , Creative Commons The Best means that you are indubitably, unequivocally, indisputably the best in who you are, what you do, and what you stand for, no matter who – or what – else you are compared with, or what others might be exposed to. And not their fame of reference. Across any industry.

Measurement 66

Measurement Tourism Blogging Writing 66

Sword and the Script

JULY 5, 2017

That’s my takeaway based on the interview below with Sophie Shiatis. I thought the topic would make for an excellent addition to the Off Script interview series. 1) You’ve worked on both B2C and B2B sides; how is marketing different in each category? Boots on the ground interviews with PR, marketing, sales leaders.

B2C 56

B2C Education B2B Interviews 56

Contently - Strategy

MAY 9, 2024

It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. Knowing how to write a white paper outline can help you organize your content in a coherent way and make sure you cover the topic thoroughly.

Writing 110

Writing Case Study Study Brand 110

Maxim Behar

OCTOBER 15, 2023

We were advising them on how to present themselves to the media, to their employees, and to the public. My dad had sent me to learn the language at the local Community center and I knew only how to greet and say goodbye to people, but I still told him that I knew how to speak. Then a guy from America came to interview me.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Prohibition

NOVEMBER 6, 2021

PPC is a broad phrase that refers to the process of compensating an advertiser or website in exchange for the placement of adverts in prominent locations. In terms of social media, social PPC refers to ads that are put on social media platforms. How to integrate a paid and organic social media strategy?

Social Media 62

Social Media Media Advertising Advertising 62

Waxing UnLyrical

OCTOBER 14, 2010

STEP, TIP] {to, that will, on} [TASK, GOAL] In other words, articles such as 20 Tips on How to Gain Traffic on TheWWWObserver or 101 Steps to Becoming a Better Blogger on Lifehack. Instead, I show them how to manipulate blocks, how to make it zero by taking away and adding.&# Creativity, for them, is an afterthought.

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

DECEMBER 24, 2010

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). And part of why Jesus used imagery and every day references was so that the people he told these stories to could relate to them. Thanks for sharing!

Publicity 86

Publicity Creativity Measurement Twitter 86

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. 16: Ted Seward.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

ImPRessions - Crenshaw Communications

JULY 18, 2017

Here’s how to accomplish just that. For example, Trulia interviewed homeowners on “home ownership regrets” and found, somewhat unexpectedly in the era of the “tiny home trend,” that over 33% of homeowners wish they had gone with a bigger purchase. Craft surveys that will work hard for you. Also important?

Survey 136

Survey How To Construction Data 136

Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Army via Flickr , Creative Commons Usually these are placed at the top of a post, but often, if a post is long, I’ll insert additional images, alternating left- and right-aligning them. I bookmarked it to save as reference.

Blogging 86

Blogging Writing Facebook Twitter 86

Contently - Strategy

NOVEMBER 27, 2018

Interview your existing customers to find out more about their demographics, habits, and preferences. Either way, your goal is to track how competitors approach content, which subjects they cover, and how the content performs. The post How to Create Your Content Strategy From Scratch appeared first on Contently.

Strategy 112

Strategy How To Content Marketing Analysis 112

Waxing UnLyrical

DECEMBER 5, 2010

After all, this is the third post in three days to reference that wretched campaign. Image: Travis K via Flickr , Creative Commons Thanks so much for stopping by WUL! These blogs, and people, enrich my digital, and real, life. In some sense they have been, so far, unsung heroes; something I hope to continue to rectify in the future.

Facebook 80

Facebook Twitter Measurement Blogging 80

Stuart Bruce

JUNE 24, 2015

We also used news conferences, journalist interviews and news releases (earned), a corporate magazine (owned) and securing speaker platforms at events where executives could network and tell stories (shared). PR actually sat in the attic and was frequently referred to as the poor relations.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” ’ This train of thought is a highly creative process. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

ZudePR

MARCH 22, 2018

Are you looking for advice on how to get going, without an agent, without a publisher. In this 8,000-word article , you’ll discover how I – a 45-year-old Brit with no writerly mates – turned my pipedream into a not-so-shitty first draft of 87,000 words. *By a first-time (self-publishing) author. Have you always aspired to write a book?

Writing 83

Writing Google Blogging Exercises 83

Waxing UnLyrical

JANUARY 14, 2011

and also, once you install it, Apture will insert “pop-up&# references on embedded links, if they’re to easily accessible pages such as Wikipedia, Flickr, etc. (It Thanks for your creative thinking and always being willing to share it. You can customize the colors, etc., It just did it on the Flickr link above.)

Blogging 93

Blogging Facebook Twitter Measurement 93

Waxing UnLyrical

NOVEMBER 26, 2010

Image: Raul Tejero Palma via Flickr , Creative Commons What about giving thanks for everything you don’t have? Mark as read Approve comment.pondering how to give this post a hug. Mark as read Approve comment Love the Garth Brooks reference, Lori! What about giving thanks for the things that didn’t work out?

Facebook 69

Facebook Twitter Measurement Tourism 69

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Image: Quinn Dombrowski via Flickr , Creative Commons I’ve already said that blogging is a strange beast. How will you ever get in good with such-and-such A-list blogger?

Blogging 90

Blogging Facebook Twitter Writing 90

Journalistics

JULY 3, 2013

While I could write an entire post on how to use editorial calendars to increase your PR opportunities (I probably will do a follow-up post on that topic if there’s interest), the focus of this post is how to create your own editorial calendar for your owned media and social channels. Make It Easy On Your Team. What do you think?

How To 52

How To Pinterest Resources Writing 52

Waxing UnLyrical

OCTOBER 6, 2010

Image: cvrcak1 via Flickr , Creative Commons Bats in the belfry? Every Hendrix reference was a part of the relevant message. So, I did what I knew: I told them that one of the best ways to tap into social media could be done by channeling Jimi Hendrix (you can view the un-animated version here ). Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Social Media 73

Social Media Twitter Facebook Measurement 73

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. So one day I just started peppering my conversations with social media references. The answer: I didn’t do it by myself. The goal was to find a better way to share the University of Regina ’s story.

Blogging 60

Blogging How To Social Media Community 60

Sword and the Script

JANUARY 24, 2017

Jeff is a contributing author to the book Influencer Breakthroughs which is available on Amazon and promotes a flavor of marketing he refers to as “authority marketing.”. And that’s how I met Jeff and he’s my guest in this latest of the occasional interview services I call Off Script. Don’t miss these exceptional interviews.

Marketing 60

Marketing Ethics Interviews Google 60

Waxing UnLyrical

DECEMBER 2, 2010

I’ve been both sides of the interview table quite a bit. But probably the time that I did the most interviewing was at my last job. One of the most creative cover letters I received was one sentence; 14 words, to be exact. It was so creative, that I remember it verbatim to this day. It was crazy. Walk the talk.

Interviews 83

Interviews Creativity Twitter Facebook 83