Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. By following the practices outlined in this article, you’ll learn how to better respond to media queries, and in turn, see an uptick in your earned media placements. Be creative and keep an open mind.

How To 279

How To Media Pitching Creativity 279

The Hoffman Agency

APRIL 20, 2023

As my time as a Hoffman intern draws to an end, I am both excited for the future and fulfilled by what I was able to learn in these past three months. My internship fully immersed me in tech PR by allowing me to take on various tasks, like new business research, coverage reports, media pitches, bylines and more.

Internal 36

Internal International Storytelling Agency 36

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media.

Training 195

Training Media Training Reputation Crisis Communications 195

Deirdre Breakenridge

JANUARY 20, 2015

Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Creatives are trained in how to look at problems from many different angles to find a solution that is unique and unexpected.

Creativity 150

Creativity Healthcare Fashion Travel 150

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . PR people often plan out pitch calendars months in advance. Feedback on pitches. This past year, our team has supported two IPOs for ad tech clients, with another on the way!

Agency 310

Agency B2B B2C Pitching 310

The Hoffman Agency

MARCH 6, 2023

Between the newfound understanding that it’s okay to ask for help, the team-driven review process that has catalyzed my growth and bouncing ideas off one another to drive better creativity, it’s safe to say that I love being part of a team and more importantly, part of Hoffman’s team.

Internal 36

Internal International Pitching Creativity 36

The Hoffman Agency

MARCH 6, 2023

Between the newfound understanding that it’s okay to ask for help, the team-driven review process that has catalyzed my growth and bouncing ideas off one another to drive better creativity, it’s safe to say that I love being part of a team and more importantly, part of Hoffman’s team.

Internal 36

Internal International Pitching Creativity 36

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? The database also has built-in features for list-building and a generative AI feature for pitching. 100 million internal comms platform.

Analysis 147

Analysis Tools Software SMB 147

Marketwired

MARCH 1, 2016

When pitching media and other influencers – whether on traditional or social channels – we tend to gravitate to: “How can I make my pitch stand out so it’s compelling to journalists, bloggers and other target audiences?” In other words, you don’t pitch. What could be better PR pitching than that?

Pitching 153

Pitching Media Conference Storytelling 153

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” Even an inspired agency team likes to be challenged in a constructive and creative way. Be an internal champion. Speak up about problems. And encourage the agency team to do the same.

Agency 223

Agency How To Construction Advertising 223

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Internal Communications. How do you know what’s working? Owned Media & Content Strategy.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Internal Communications. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Here are some ways in which writing for PR differs from being a journalist, how to make it work. Our work includes not just press releases, but pitches to journalists, bylines, blogs posts, op-Ed pieces, and more. In PR, your clients – whether internal or external – are your editors. What are you writing about?

Writing 294

Writing Journalism Pitching Guidelines 294

Buzzstream

OCTOBER 21, 2021

In case your client hasn’t mentioned yet, ask your clients how they manage projects internally or with other agencies. Which were the last design updates we asked the creative team? To propose a wide implementation, I took two avenues: Formally pitched to Department Heads at the agency. Start small, think big.

Software 151

Software How To SEO System 151

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Think of your content contributor guide as a map for creatives to follow. Interviews.

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom. Know that not everything is news.

Publicity 256

Publicity Brand Branding Storytelling 256

Solo PR Pro

APRIL 5, 2022

5 solo PR pros share how to break into a different sector of business. That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. And that's ok because I know how to integrate their marketing and communications for real business value. Read on for their helpful tips.

How To 104

How To Fashion Banking Industry 104

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition.

Technology 146

Technology Crisis Management Social Media Training 146

PRSay

NOVEMBER 8, 2023

Ebanks is the vice president of communications at Essence Ventures, overseeing all executive, external and internal communications for the private equity company that aims to empower, connect and give ownership to Black communities. But we forget how important writing is, whether it’s an email, a press release or a pitch.

Creativity 78

Creativity Writing Agency Pitching 78

Flack's Revenge

APRIL 27, 2021

It is much easier to mass blast a pitch than take the time to read their stuff and personalize the approach. That said, sending and praying, optimistically, is not good; or is falling in love with your own ideas and pitches. How to do better? Realize you have to be smart and creative, and work hard to earn their attention.

Storytelling 177

Storytelling Pitching Interviews Agency 177

PRSay

JULY 9, 2021

No one can deny the value of a senior colleague mentoring someone new to the workforce — whether by helping her improve the skills she needs to meet the demands of the job, explaining how to navigate the nuances of organizational protocols or offering general career advice. This is just the tip of the iceberg. The possibilities are endless.

Nonprofit 218

Nonprofit Employee Internal International 218

Deirdre Breakenridge

MAY 1, 2017

We are always challenging our team to come up with new and creative ways to use social media, and SocialLIVE not only lets us share our experiences on camera but allows the team to test the new features that we are going to pitch to our clients. Grow Our Creative Capabilities As An Agency. Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

The Hoffman Agency

OCTOBER 23, 2023

If I could have a meeting with my three-months-ago, first-day-as-a-Hoffman-intern self, the girl who was lacking in workplace confidence and needed a few trial runs to learn how to schedule a meeting, I would tell her this: feedback is the goal. Instead, I’ve unlocked my creativity. I don’t feel restrained by fear anymore.

Construction 45

Construction Internal International Meeting 45

Cision

SEPTEMBER 29, 2016

In this interview, Mark discusses why brands need to focus on delivering a consistent message, how to best approach the media and the role social media plays for PR. How did you get your start in PR? Both practice areas should be supporting each other to maximize campaign impact and fully leverage the creativity of both teams.

Pitching 120

Pitching Interviews Creativity Internal 120

PRSay

JANUARY 14, 2022

Forty years later, the words offer a vision for what to expect in 2022 and how to best adapt for our clients, our profession and our world. “Sooner or later, it all boils down to money”. Developing plans to deal with potential problems is a must, and creative ways to think beyond obvious crisis points is overdue. Are you listening?

Communications 165

Communications Trends Nonprofit Radio 165

Waxing UnLyrical

AUGUST 17, 2012

I know it’s been a while, but you remember the story of the intern and the executive coach, Part I. Long story short, I alerted the firm, they (must have) chastised the intern (because not long thereafter, I received – via bcc – a profusely apologetic note from her), and you’d think all was over and done with.

Internal 75

Internal International Pitching Corporate 75

Solo PR Pro

DECEMBER 12, 2023

This is a great way to master how to use the tool in your work and become even more efficient. AI can help you ideate and create content but it is not a replacement for your experience, insights and creativity. If you are a generalist, think about how you can create richer programs that use a range of tactics.

Policies 68

Policies Creativity Internal International 68

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. As in-game marketing becomes more mainstream, it’s important for brands to know the ins and outs and how to have an optimal strategy. . Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

Beyond PR

DECEMBER 14, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. By following the practices outlined in this article, you’ll learn how to better respond to media queries, and in turn, see an uptick in your earned media placements. Be creative and keep an open mind.

How To 68

How To Media Pitching Creativity 68

ImPRessions - Crenshaw Communications

MAY 15, 2017

While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work. A growing independent agency thrums with new and existing account activity that provides soup-to-nuts opportunities to pitch in and a double dose of experience. A chance to show creative flair. .

Skype 147

Skype Agency Meeting Software 147

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. That said, a well-executed RFP, drafted for any industry assignment, can be a strong tool to help determine a good fit, as many creative services experts point out.

Meeting 191

Meeting Agency Creativity Case Study 191

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. One of my best examples is from the early days of my career when I was an intern.

Big Data 250

Big Data Data Education Internal 250

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program.

Agency 90

Agency Energy Crisis Management Industry 90

The Hoffman Agency

SEPTEMBER 3, 2020

By Samantha Spitz, Intern. I can’t believe how fast my internship has gone by — it feels like I just started yesterday! I’ve enjoyed being a part of the social team because it gives me the freedom to be creative and innovative with my social posts. Since starting at Hoffman back in June, I have been assigned to four accounts.

Storytelling 69

Storytelling Internal International Instagram 69

Sword and the Script

NOVEMBER 20, 2018

Read more: How To Promote Your Blog With 107 Content Promotion Tactics. The social media scheduling platform Buffer “started pitching our best-performing blog posts to other blogs in case they’d be interested in republishing.” 4) Pitch your content for a roundup. How do you find them? keyword top posts this month”.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Marketwired

MARCH 8, 2016

Every campaign, pitch, or piece of content starts with an idea. Which tools their international team relies on for collaboration . A successful brainstorm session is when we go out of that session with a plan and a to-do list on how to make it happen.” Get organized with internal communications tools.

Internal 100

Internal International Exercises Tools 100

Cision

APRIL 2, 2015

Because content and the incredible amount of social media posts used to promoted suffer from over-messaged sales pitches. Read our free “How to Beat Content Marketing Overload” white paper now! (No Too often campaigns are created to appease an internal stakeholder or a department that believes it needs to deliver a message.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120