Communications Conversations

FEBRUARY 23, 2023

Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. I’m posting it here today in hopes it helps spark creativity for you and your team in 2023. See the full webinar and slide deck below. First, I am NOT a trend expert.

Social Media 186

Social Media Trends Marketing Media 186

ImPRessions - Crenshaw Communications

FEBRUARY 25, 2016

As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas. It strikes like a muse, or lightning from the sky, right?

Creativity 174

Creativity Exercises Survey Writing 174

Sword and the Script

JUNE 8, 2019

In marketing, we tend to use those two words interchangeably (I’m guilty of this too). However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. I’d imagine it most.

Creativity 79

Creativity Technology Marketing Web 79

Contently - Strategy

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors. Creativity strikes back.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Contently - Strategy

MARCH 3, 2020

Marketers find few things as grim as compliance. And with some creative thinking, it doesn’t have to be a headache that gets in the way of your job. Brands have to deal with oversight groups like the Federal Trade Commission (FTC) and the Financial Industry Regulatory Authority (FINRA). Trust me.). Want to learn more?

Creativity 75

Creativity Marketing Insurance Insurance 75

PRSay

MARCH 7, 2024

Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.

Film 129

Film Marketing Sports Hotels 129

Agility PR Solutions

JANUARY 1, 2020

The job market awaiting creative and marketing professionals in the new year is a good one, according to new research from staffing firm The Creative Group. The post 2 in 3 companies will expand creative teams in first half of 2020 appeared first on Agility PR Solutions. In addition, 69 […].

Creativity 78

Creativity Company Advertising Advertising 78

Agility PR Solutions

JUNE 20, 2019

Comms pros will be happy to know that recruiting in the creative and marketing fields is expected to intensify during the remainder of the year, new research from staffing firm The Creative Group shows. The post 3 in 4 companies will expand creative teams in 2nd half of 2019 appeared first on Agility PR Solutions.

Creativity 96

Creativity Company Advertising Advertising 96

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Beyond PR

OCTOBER 24, 2017

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. Creative is a critical factor in the success of any marketing communications team. People drive a brand, not analytics.

Creativity 70

Creativity Marketing Media Analytics 70

PRSay

MAY 9, 2023

However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. However, most recently, EMV is used to evaluate ROI for influencer marketing campaigns. How Soulmates.ai

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Agility PR Solutions

OCTOBER 8, 2019

It can be especially difficult for creative professionals to adapt to advancements in technology, according to new research from The Creative Group, a division of global staffing firm Robert Half. The firm recently surveyed advertising and marketing managers about how their teams cope with […].

Creativity 68

Creativity Technology Survey Advertising 68

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

AUGUST 31, 2021

High-performing marketers are more likely to lead CX, partner with IT and automate marketing attribution – among other important details. Salesforce recently published its seventh annual State of Marketing report – based on a survey of 8,227 marketers around the world. High-Performing Marketers Do the Details Differently.

Survey 134

Survey Marketing Groups Measurement 134

Stern + Associates

JANUARY 26, 2023

The reality is that these changing employee needs, alongside a highly competitive labor market and tightening economy, means leaders need a new approach to maintaining an engaged workforce while meeting strategic goals.

Employee 111

Employee Company Marketing Case Study 111

Agility PR Solutions

APRIL 11, 2019

Companies and employees in the creative industry are opening up about compensation, new research from staffing firm The Creative Group shows. The post 3/4s of creative managers say their firms are transparent about pay appeared first on Agility PR Solutions. When asked to name the greatest advantage […].

Creativity 68

Creativity Survey Advertising Advertising 68

Agility PR Solutions

DECEMBER 25, 2018

What’s the employment outlook for creative talent? According to The Creative Group‘s latest State of Creative Hiring research, 60 percent of advertising and marketing hiring decision makers plan to expand their teams in the first half of 2019. In addition, 56 percent […].

Creativity 74

Creativity Company Advertising Advertising 74

Stern + Associates

JANUARY 20, 2017

Marketers and comms pros are ideas machines. The post 5 Digital Tools to Capture Your Creative Marketing Ideas appeared first on Stern Strategy Group. It’s what we do! But let’s face it. How many of our ideas are merely forgotten thoughts, fleeting nuggets of a concept, if.

Creativity 48

Creativity Tools Marketing Groups 48

Stephen Waddington

JUNE 20, 2017

New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations. The European Referendum and US election spotlighted a failure by marketing, public affairs, and public relations practitioners to engage with broader publics. It gets worse.

Creativity 87

Creativity Analysis Publicity Public Affairs 87

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 100

Survey Trends Marketing Creativity 100

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Experienced marketing consultant who helps nonprofits obtain funding” is better than “Director of Marketing” or, worse, “Nonprofit Marketing Guru” . Go beyond a resume .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. Although content engagement is social media’s baseline for success, one of the top mistakes marketers make is posting content solely for the sake of comments and likes. Filler content created solely for ‘likes’.

Social Media 323

Social Media B2B Media Video 323

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Karen Freberg

OCTOBER 1, 2018

Influencer marketing has become one of the MAIN things many professionals working in social media are asked to do. As a professor, I know many of my fellow colleagues are actively teaching influencer marketing. As a professor, I know many of my fellow colleagues are actively teaching influencer marketing.

Creativity 56

Creativity Marketing Social Media Analytics 56

Agility PR Solutions

AUGUST 19, 2020

Influencers are among the most visible, creative and impactful media platforms today, projected to be valued at $15 billion by 2022, cementing its place as a core communications channel for brands. Like all other industries, influencer marketing needs to implement diversity and equal pay measures to create a more inclusive industry.

Marketing 88

Marketing Creativity Measurement Groups 88

Sword and the Script

MARCH 16, 2021

Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO Survey , a biannual poll by Christine Moorman , a senior professor at the Fuqua School of Business, polled 356 marketing leaders in January 2021. So, how did marketing do? in June 2020.”.

Survey 151

Survey Marketing B2B Comparison 151

Agility PR Solutions

MAY 27, 2019

While companies may think they’re pushing the envelope when developing new advertising and marketing campaigns, their creative teams could very well hold a different view. More than half of advertising and marketing managers surveyed by The Creative Group said their firms don’t take enough creative risks with […].

Company 78

Company Marketing Advertising Advertising 78

PR 20/20

SEPTEMBER 29, 2022

Gather a group of digital marketers and you’re sure to be privy to a creative conversation. Marketers are more than just the people behind a computer posting on social media and making aesthetically pleasing pieces of content. We’re a force to be reckoned with ( just ask anyone on the receiving end of a creative snafu!).

Marketing 79

Marketing Creativity Advertising Advertising 79

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing. What is the metaverse?

Brand 116

Brand Branding Fashion Marketing 116

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! A veteran marketer and an up-and-coming rookie argue the call.

Consumer 80

Consumer Marketing Television Viral 80

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

Group efforts make the party . We work through things as a team, much like group costumes where everyone has an individual look but together they make up an idea or team, like a LaCroix package or the cast from Schitt’s Creek. Without creative thinking, it would have never happened. . Later, we celebrate success. .

Creativity 243

Creativity Groups Retail Media Training 243

Waxing UnLyrical

JUNE 26, 2013

Tracking growth by using numerical metrics can be a huge hurdle for some creative-minded leaders. In this post you will find some planning and goal-setting methods to help judge the impact of your marketing and PR efforts. Check out the following scenario to see how you can use the metrics to judge the impact of your marketing scheme.

Creativity 97

Creativity Measurement Print Analysis 97

ImPRessions - Crenshaw Communications

MAY 13, 2021

They typically have some PR experience – internship, part-time or full-time – in an agency setting or as an in-house comms or marketing team member. . Here’s what you’ll be doing: -Assist the group and all supervising account members in development and maintenance of media lists. Creative and energetic personality! .

B2B 203

B2B Policies Case Study Enterprise 203

Mindful Marketing

FEBRUARY 4, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Where do you go for a good laugh – TikTok, a favorite podcast, late-night TV monologues? Marketing firms can especially benefit from this kind of healthy dissidence.

Guidelines 95

Guidelines Transportation Creativity Airlines 95

Prohibition

JUNE 27, 2023

However, as the platform continues to grow and its user base skews towards the younger generation, luxury brands are starting to recognise the potential of TikTok as a marketing tool to connect with their target audience. million users in 2021. gucci Visit the temporary exhibition in Milan open until Sunday June 18 at 6 p.m.

Brand 71

Brand Branding Marketing Fashion 71

Deirdre Breakenridge

JANUARY 27, 2020

Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. Berst is a Raleigh, NC-based producer, writer, and activation marketer. We were in a Catch-22 and needed help. Ambition in Film Event.

Film 252

Film Marketing Nonprofit Education 252

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153