Shift Communications

JUNE 4, 2015

Or rather, don’t hire a PR firm based solely on a great reputation. Conversely, early and mid-level professionals bring energy, passion and new perspective. The future is social, digital, marketing services and creative and that future is now. While a brand name is a good place to start your search, it doesn’t guarantee success.

Reputation 60

Reputation Groups Exercises Energy 60

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

Although what we do is more data-driven and more measurable than ever, like any good professional service, it also relies on intangibles like creativity, experience, and judgment. It takes time and energy, not only from the PR agency or team, but from the client.

Energy 168

Energy Measurement Media Relations Local 168

Shift Communications

JULY 19, 2017

There’s the tide of public opinion – the heat, the energy. to help ensure his vegan donut business and brand reputation doesn’t suffer during or after Shark Week. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

ImPRessions - Crenshaw Communications

DECEMBER 6, 2017

While our profession, thankfully, isn’t life and death the way many of the top-ranked stressful gigs are, 21st century PR pros can find themselves on the hook for reputation management and damage control. In PR – as with many aspects of life – size up the key learnings and harness the negative energy to do something positive.

Publicity 160

Publicity System Energy Creativity 160

wiredPRworks

MAY 8, 2021

It’s not about how much money you have right now, it’s about partnering up with someone who’s as interested in growing your business in creative, and profitable, directions as you are. A Marketing Transformations Experience for Creative Startups and Smart Entrepreneurs. Add speed or energy to something.

System 52

System Marketing Creativity Energy 52

Deirdre Breakenridge

JUNE 22, 2015

Get ready to combat PR stress with five simple tips: Stop and Breathe, Often : When your company’s reputation is challenged, your event is not well-attended, or the big boss is upset about the campaign numbers, take a moment to breathe. However, you can change or manage how you handle the stressful circumstances.

Energy 150

Energy Crisis Reputation Creativity 150

Deirdre Breakenridge

JUNE 22, 2015

Get ready to combat PR stress with five simple tips: Stop and Breathe, Often : When your company’s reputation is challenged, your event is not well-attended, or the big boss is upset about the campaign numbers, take a moment to breathe. However, you can change or manage how you handle the stressful circumstances.

Energy 150

Energy Crisis Reputation Creativity 150

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We owe our business partners an honest assessment of new products and advice that helps manage expectations and navigate tricky reputation situations. And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content.

Training 159

Training Pitching Writing Video 159

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Shift Communications

DECEMBER 20, 2016

Crisis communications in the public relations world can have many different interpretations depending on who you ask, but here’s the fundamental definition: you’re trying to mitigate damage to your company’s reputation by third party sources. There’s the tide of public opinion – the heat, the energy.

Crisis Communications 60

Crisis Communications Crisis Communications Energy 60

wiredPRworks

MAY 8, 2021

It’s not about how much money you have right now, it’s about partnering up with someone who’s as interested in growing your business in creative, and profitable, directions as you are. A Marketing Transformations Experience for Creative Startups and Smart Entrepreneurs. Add speed or energy to something.

System 40

System Marketing Creativity Energy 40

Stern + Associates

AUGUST 3, 2022

Being organized, detail-oriented, proactive, having a sense of urgency, demonstrating confidence, interest and positive energy, and generating and sharing new ideas with teammates and clients are keys to success. How one works, both in teams and independently, influences their job performance and satisfaction.

Groups 103

Groups Employee Strategy Ethics 103

Rock the Status Quo

OCTOBER 27, 2015

Potential risk, how to respond in a way that minimizes damage or–in a best case scenario–boost reputation when a troll jumps into a conversation… When you aren’t sure what to do, decision trees can make the decision simple. This one from Kuno Creative is pretty ingenious. LEARN FROM JAY BAER.

Social Media 100

Social Media Groups Community Guidelines 100

Communications Conversations

NOVEMBER 14, 2018

At Blue Cross we know that many of our key stakeholders (members, agents and regulators to name a few) respond to what they see in the news so our relationships with media are key to managing corporate reputation. I work with fair, kind and reasonable people who give me room to be creative and contribute to the business.

Energy 60

Energy Agency Insurance Insurance 60

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. You want to establish a good network of individuals that will give you a positive reputation. Content that inspires high-energy emotion like awe, anger, or anxiety.

B2B 92

B2B Community Facebook How To 92

Ishmael's Corner

MAY 5, 2015

But I needed to channel my energies in a different way. The third pillar focuses on our own brand and reputation. It was gratifying that the Holmes Report highlighted our ability to execute: “… the work that Hoffman does is among the most sophisticated and creative in the tech sector. The gift of desperation.

Storytelling 60

Storytelling SEO Agency Leadership 60

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC.

Apparel 106

Apparel Public Affairs Training Corporate 106

PR Conversations

APRIL 24, 2018

To date, my best experience practising public relations was 10 years ago, when I was employed as head of the PR department at an energy company; however, clinging to the past is not helpful. Which real, historical or fictional person or brand would you like to give a reputation makeover? Where would you most like to practise PR?

Journalism 79

Journalism Ethics Film Construction 79

Rock the Status Quo

APRIL 11, 2015

This makes it extremely difficult to build awareness and reputation. If you don’t have the inherent creativity to do it, hire someone that does. I’m off to enjoy my weekend and let go of last night’s negative energy. It’s also very unimpressive, doing nothing for your credibility.

SEO 100

SEO Marketing Small Business Google 100

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. This, I liked.

Social Media 61

Social Media Media Crisis Energy 61

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Mindful Marketing

JANUARY 29, 2023

This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” It also undermines the integrity of the purchasing process and can damage the reputation of your company. Say Goodbye to High Energy Bills - Click Here!"

Ethics 98

Ethics Guidelines Fashion Transportation 98

Cision

DECEMBER 20, 2017

Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. For ideas, consider the following tips. Add a Human Element.

Industry 222

Industry How To Insurance Insurance 222

PR Conversations

MAY 9, 2017

This may sound pandering and cheesy, but it’s right now, working with my team at the Alberta Energy Regulator, as well as the opportunity to volunteer as an executive with the Canadian Public Relations Society. Which real, historical or fictional person or brand would you like to give a reputation makeover? Hmmm, tough one.

Energy 53

Energy Measurement Internal International 53

Contently - Strategy

JANUARY 9, 2019

A few months ago, I attended an event for Vox Creative’s Explainer Studio, the media company’s branded content arm. That approach lacks creativity and isn’t going to add much to your content strategy. This isn’t inspiring stuff for video producers or your audience. Trust the video creators you hired.

Video 90

Video Brand Branding YouTube 90

Communications Conversations

AUGUST 31, 2018

You have the luxury of being more creative because you have more time. But now I can marinate a little bit in the project, breath and test my creativity a bit more. He’s really creative and helped rewire my news brain to approach projects in ways that cut through the noise and make an impact. Two things: 1) The pace.

Media 112

Media Journalism Report Video 112

Melissa Agnes

MAY 14, 2015

Standing on the reputable TEDx stage, people expect a certain caliber of message to be shared with them. Through Nick Morgan I’ve learned that rehearsing with an abundance of energy does wonders for helping you keep your energy level high on stage. There was, of course, no way that I could or would refuse this invitation!

How To 185

How To Crisis Management Crisis Exercises 185

Mindful Marketing

FEBRUARY 12, 2022

These men risked their reputations and their lives to stand against colonialism and create one of the most impactful documents the world has known. It’s also amusing to see men wearing neck cloths and knickers gush over a laptop app. To top it all off, the commercial even demonstrates torture by waterboarding.

Advertising 81

Advertising Advertising Chemicals Energy 81

5W PR

FEBRUARY 1, 2020

While it is certainly true that the importance of branding can be overstated – it is, after all, not the only important metric for success in branding – the plain fact is, too many marketers don’t put enough thought, energy, effort, or resources into their brand. Brand Development for a New Brand.

Brand 109

Brand Branding Publicity Consumer 109

Maxim Behar

MARCH 6, 2022

That success will come with hard work and big creativity. This is amongst the largest public relations corporations in the world and it gives us a lot of energy and it gives us a lot of experience and abilities to promote our business and then to improve our business to a much better level. Where, from social media, of course.

B2B 52

B2B Communications Media Newspapers 52

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. Mindfulness regarding time and energy.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. When I get involved in a project, I analyse the people I will be dealing with and try to assess the true cost of getting involved which includes the extra time and energy that disorganised people can drain from you.

Writing 114

Writing Social Media SEO Blogging 114

PR Fuel

JULY 10, 2018

PR pros don’t have the best reputation in some circles. You don’t have the time or energy to read every single press release and pitch that you get, so you just glance over them quickly to absorb the major details and find the stories that are most interesting. Overhyping – Admit it. Perhaps it’s time to think outside the box.

Local 40

Local Newspapers Writing Pitching 40

Victorious PR

FEBRUARY 22, 2023

We have a PROVEN FRAMEWORK that we use for EVERY client to build up their reputation so that they can get into those A-list publications. The only reason your team struggles to do PR for your business is because they are wasting so much time, energy, and effort on the wrong things. Inman, LA Weekly, NY Weekly, and so much more.

Publicity 52

Publicity Video Pitching Google 52

PR Fuel

SEPTEMBER 18, 2018

You must always focus on finding a creative news angle. Rather than focusing on selling your product, spend your energy finding a solid newsworthy idea backed with good information. Be creative. However, I’d never suggest to write a press release just for the sake of writing one. Otherwise, what the heck are you writing about?

Writing 118

Writing Newspapers Report Data 118

Buzzstream

NOVEMBER 10, 2020

Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better. Always ensure you use a reputable source that is as unbiased as possible. It forces you to get creative and can open up possibilities you would never have considered had you rushed it.

Pitching 164

Pitching Writing Digital PR How To 164