ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. We still prize earned media stories that appear in brand-name media outlets.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. You can compile these lists manually or by scouring a media database.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. You can compile these lists manually or by scouring a media database.

Digital PR 62

Digital PR Tools Google Pitching 62

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. If you are still getting to grips with digital PR campaigns, it can be hard to know which type is best to bring your campaign to life and help you to reach your target audience. Reactive digital PR. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Prohibition

JUNE 17, 2021

Another month has past, and yet again, the social media updates and trends have not stopped coming! From platforms battling it out to master audio first, to expansions within AR capabilities, there’s been a lot going on recently in the world of social media. TikTok creates new Business Creative Hub.

Social Media 62

Social Media Reddit Trends Pinterest 62

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

Presspage

OCTOBER 24, 2023

However, the rise of the digital era is upending these traditional perceptions. With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation. In today's dynamic digital landscape, the value of a positive online presence cannot be overstated.

Analytics 78

Analytics Digital PR Storytelling Local 78

The Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. This is similar to the shift that occurred with the introduction of social media almost 20 years ago. And once again the PR community is wary of this new technology and hesitant to adopt it.

Social Media 130

Social Media Measurement Tools Data 130

PR in High Definition

JUNE 3, 2020

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. If the picture is on sites such as Flickr, you might also need to consider Creative Commons attribution. Attribute the author.

Digital PR 77

Digital PR Viral Creativity Examples 77

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Cision

SEPTEMBER 5, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. However, reaching the top of the earned media pyramid is easier said than done.

Strategy 244

Strategy How To Media Measurement 244

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

Digital PR 60

Digital PR Training Report Social Media 60

Rock the Status Quo

OCTOBER 6, 2015

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? After decades of media relations and pitching, everything is suddenly changing. It’s also brought a wider variety of marketers and entrepreneurs into the fold as newbie PR pros. I think of HOW FUN our job has become.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch.

Marketing 310

Marketing Product Launch Corporate Viral 310

PR in High Definition

JUNE 3, 2020

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. If the picture is on sites such as Flickr, you might also need to consider Creative Commons attribution. Attribute the author.

Digital PR 48

Digital PR Viral Creativity Examples 48

Buzzstream

SEPTEMBER 30, 2021

We thought we’d come out the other side of things as we headed into a New Year but there was something else at play that was affecting our efforts as a PR and creative team. Over the past 18 months, the media has been consistently busy, over crowded and competitive and it shows no sign of slowing down. The problem.

Digital PR 71

Digital PR How To Reddit Engineering 71

Buzzstream

NOVEMBER 10, 2020

It can also appear as though you haven’t taken the time to filter down your media list and have put in minimal effort into your outreach. Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better. Keep an eye out for breaking stories. Get source quotes .

Pitching 164

Pitching Writing Digital PR How To 164

Prohibition

NOVEMBER 7, 2023

Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers. It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Waxing UnLyrical

DECEMBER 11, 2013

The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months. However, I believe that the PR agencies should take this as an opportunity rather than a challenge. It’s time for the next big leap in the way PR agencies work in India. Image: Amit Kumar via Flickr, CC 3.0.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

The Proactive Report

DECEMBER 2, 2022

For the most part, this was a reaction by creative directors and designers alike to the wave of popularity that grungy and broken up fonts had enjoyed. But the point is common sense — a new generation of young and enthusiastic creatives enters the workforce, and trends shift to reflect their sense of style.

Trends 147

Trends Instagram Creativity Small Business 147

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.).

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.).

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.).

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

DECEMBER 22, 2014

The videos were distributed via email, social, PR and paid media. All it takes is research, smarts, creativity and the skills to use the tools available. For more Digital PR updates and ideas follow me on Twitter. Results: Over 3,000 leads generated in 3 days. Or if you prefer, we’ll do it for you.

Training 157

Training Video Digital PR Social Media 157

Deirdre Breakenridge

NOVEMBER 13, 2017

However, when you think about it, it’s not that the press release is dead, but rather it has been reinvented to reflect the shift towards digital PR. Today’s generation of PR professionals are more visual, they prefer graphics and images to help understand a message. Storytelling will become more creative.

Trends 0

Trends Storytelling Creativity Reputation 0

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. This month’s issue of PRSA Tactics has an article by Business Wire’s Ibrey Woodall called “Delivering News That Media Can Use.” I’d also suggest adding social media feeds to it.

How To 242

How To Survey Resources Social Media 242

Norton's Notes

JULY 17, 2014

So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. and the social media bandwagon has rolled out of many towns because most of us are now used to using social media. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Prohibition

AUGUST 8, 2022

For August, get to know all about our lovely, talented, digital PR specialist Account Manager, and cat mum, Danielle! Prior to Prohibition I worked at Epiphany/Jaywing for three years specialising in digital PR and link building through creative campaigns. What’s your favourite social media platform and why?

Meeting 62

Meeting Exercises Digital PR Instagram 62

Norton's Notes

OCTOBER 13, 2014

As PR marches towards becoming a digital-led industry, agency roles are becoming far more consultative than ever before. Paid media has opportunities, but agencies need to prove themselves. I’ve been banging the drum for paid media for a long, long time, but PR is naturally reticent to embrace it. They don’t.

Digital PR 45

Digital PR Trends Training Media Training 45

The Proactive Report

JUNE 18, 2021

There are many social media management tools you can use to do this – I prefer [link]. You can create your own groups on social media and build a community of engaged followers. The media is a target audience. Research what platforms and media each audience prefers. This is a good article on the difference.

Small Business 213

Small Business Fashion Groups Local 213

Prohibition

APRIL 9, 2021

We are looking for someone with significant (over 4 years) experience within PR or Communications at a senior level who can work as a key leader in the organisation. Prohibition won Prolific North’s Best PR Agency and Best Integrated Campaign of 2019 and CIPR’s Outstanding Large Consultancy of the Year 2017 and 2019.

B2C 100

B2C B2B Agency Training 100

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

Video 62

Video Case Study Sports Creativity 62