ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. Overlooking Facebook . Because LinkedIn is seen as the top platform for business messaging, B2B PR and marketing teams have been on the fence when it comes to Facebook. But with a user base of 1.6

Social Media 323

Social Media B2B Media Video 323

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

ImPRessions - Crenshaw Communications

JULY 20, 2020

Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide. Share relevant and timely data. Just as with targeted advertising, data is the holy grail of ad tech PR. Weshould get creative with tactics.

How To 241

How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Organic posts on Facebook only reach about 5.5% of brand followers since Facebook’s algorithm decides which posts users see, and in what order. Promoting a webinar can benefit more from paid posts on LinkedIn compared to Facebook, and audience engagement can thrive on Twitter when using organic tools such as polls and hashtags.

Social Media 344

Social Media Media B2B Leadership 344

Beyond PR

OCTOBER 24, 2017

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. Creative is a critical factor in the success of any marketing communications team. People drive a brand, not analytics.

Creativity 70

Creativity Marketing Media Analytics 70

Contently - Strategy

MARCH 2, 2023

Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. While there are subtle differences between IG and FB Reels , we’ll focus on Instagram Reels in this post, given they have better engagement rates and have been in use longer than Facebook Reels.

Brand 134

Brand Branding Instagram Video 134

Prohibition

NOVEMBER 20, 2023

Ad-free subscription could be coming to Meta Due to all of the EU law changes around data privacy, it is looking like Meta might be creating a subscription service where users pay $14 or $17 per month to have an ad free experience. Due to the data privacy laws changing, Meta would then be missing out on this money.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Cision

JUNE 9, 2015

Let’s look at the data you should be paying attention to in order to understand if what you’re doing on social media is working. When you post an update to Twitter, Facebook, Instagram, Google +, et al, what happens? Photo: Clara T , ALA staff (Creative Commons). Not necessarily. The Content and Updates People Share.

Social Media 120

Social Media Data Media Employee 120

Communications Conversations

NOVEMBER 16, 2022

It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Similarly, “Instagram” and “Facebook” are not social media skills. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities.

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

JUNE 22, 2020

A platform like Facebook, for example, may not be a fit for a business audience, but that can only be determined through demographic data. While data alone will not provide all the answers, asking the right questions to collect the data will. Producing the right content.

B2B 276

B2B Social Media Brand Branding 276

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian. Turning customers into fans.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Prohibition

APRIL 3, 2024

Cheaper creative options Traditional advertisements come at quite a high expense, which can limit certain companies due to the advertising budget not being so high. Another factor here is the creative options tend to be much more expensive than your standard social media advert as the bar for quality is much higher, especially for TV.

Social Media 62

Social Media Advertising Advertising Marketing 62

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. Facebook overhauls its privacy setting. YouTube analytics added a new ‘First 24 hour’ data metric.

Social Media 118

Social Media Trends Media YouTube 118

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. years it took Facebook to hit that milestone. Adoption was swift: 100 million users in two months.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. years it took Facebook to hit that milestone. Adoption was swift: 100 million users in two months.

Publicity 78

Publicity Guidelines Training Transportation 78

Cision

FEBRUARY 1, 2016

A few weeks ago, I wrote an article detailing 10 new Facebook features for 2016 which naturally sparked a lot of interest: after all, who isn’t excited about shiny new features on Facebook? The purpose of this post is to reintroduce you to some Facebook features that have been around for a while and may be very helpful.

Facebook 48

Facebook Video Groups Creativity 48

Landis PR

SEPTEMBER 7, 2021

To answer the question, let’s examine the history and the data. In 2005, the year after Facebook went live, that number was 5 percent. Photo courtesy of Pexels. By Robin Carr, LCI. The 2019 Pew Research Center report on social media use in the United States showed that 72 percent of American adults use some form of social media.

Social Media 104

Social Media Marketing Media Analysis 104

5W PR

APRIL 10, 2023

Marketing your business and making meaningful connections continues to prove more challenging with the continued introduction of new channels, technology, data, and competition. Meta Business Partners also receive 1:1 training in creative education, early access to product updates, and insights into Meta Business initiatives.

Engineering 88

Engineering Advertising Advertising Agency 88

Prohibition

AUGUST 3, 2023

From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. Facebook has been leading the social media race towards integrating AR for its users.

Video 118

Video Social Media Media YouTube 118

Sword and the Script

OCTOBER 3, 2023

The company believes its history of analyzing content will enable it to surface the best reporters for a story by analyzing data. According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” Quick copy polishing and captivating headline generation.

Analysis 157

Analysis Tools Software SMB 157

PR 20/20

JUNE 14, 2021

As one of PR 20/20’s newer team members, one thing that made working for the agency so appealing to me was the company’s position on making informed decisions using data. Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. So Much Data.

Report 81

Report Data SEO Analytics 81

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic. Facebook, too, is working to correct misinformation and rumors. In partnership researchers at Carnegie Mellon University, the aggregate survey data makes for an interactive map of daily, county-by-county updates on symptoms.

Brand 284

Brand Branding Small Business Retail 284

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. The update will affect the way Facebook receives and processes conversion events from tools like the Facebook pixel.

Advertising 52

Advertising Advertising Web Privacy 52

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. Use data to identify and understand audiences and their behaviour, and to undercover insights. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Data literacy is a prerequisite for PR. CommsTech will be a dominant theme in 2022.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Prohibition

MAY 6, 2021

Following in the footsteps of Facebook and LinkedIn, Twitter is now considering introducing emoji-style reactions and up and down votes! This is an exciting update from Twitter and could introduce new and creative content ideas for social media marketers. Facebook begins developing speech recognition software.

Social Media 62

Social Media Trends Marketing Media 62

Prohibition

MARCH 22, 2023

This is all based around different data protection and privacy laws which change after leaving the EU – changes should come into effect at the end of April. Terms of service will be changed across all Meta platforms (Facebook, Instagram and WhatsApp). Get in contact today to find out how we could help you.

Instagram 62

Instagram Social Media Twitter Privacy 62

Prohibition

OCTOBER 10, 2023

Finally, Meta is introducing shop ads, essentially keeping conversion ads in-platform so it can track more data to combat the tracking issues that come with conversion campaigns. Another hit to EU targeting is likely Sorry to those who advertise to those in the EU but Meta is continuing to make this harder and harder.

Advertising 62

Advertising Advertising Social Media Twitter 62

Stephen Waddington

FEBRUARY 4, 2019

It’s difficult for podcasters and publishers to get meaningful audience information because data is fragmented. Data for the US market is comparable. Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and data imperfect. Here are some suggestions. million in 2013 to 5.9

Measurement 90

Measurement Analytics Comparison Data 90

Cision

OCTOBER 24, 2015

Measure their data as you would for your own social media accounts. Are they getting twice as many Likes from their Facebook posts? Are they using ads to promote their posts on Facebook? Take the data you’ve measured, look at what your brand wants to improve and use others’ success to inspire new ideas for your brand.

Social Media 120

Social Media Real Estate Media How To 120

Contently - Strategy

SEPTEMBER 10, 2020

In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action. The biggest story that connects to this in ad-tech right now is the Facebook boycott. Focus on building up your own first-party data.

Brand 118

Brand Branding Marketing Facebook 118

Contently - Strategy

FEBRUARY 22, 2023

Facebook Live videos drive three times more engagement and 10 times the amount of comments than traditional videos. Adobe, for instance, live streams classes for illustration, photography, and graphic design taught by influencers in the creative space. That could be Instagram, Facebook, TikTok, YouTube, Twitter, or LinkedIn.

Video 132

Video Strategy Marketing Instagram 132

PRSay

FEBRUARY 22, 2019

From a data standpoint, “Creating a New Generation of Michigan Homeowners” was a campaign to increase the number of loans by prospective homeowners for the Michigan State Housing Development Authority (MSHDA). In addition, we launched a Facebook campaign to promote the video after it went live.

Case Study 94

Case Study Study Guidelines Creativity 94

Cision

SEPTEMBER 20, 2017

The Cision Global Social Journalism Study has a lot of insightful, actionable data about how journalists use social media and their perceptions of social tools. While we may think of long-form content when we think of journalists, there is actually a lot of creative short-form content posted to social sites.

Social Media 226

Social Media Media Journalism Study 226

Stephen Waddington

JULY 6, 2020

The latest Ofcom data records increased lockdown internet usage but not by as much as you think. Creative and social activities have been particularly challenging. However, we’re beginning to get data on exactly how life has changed during lockdown. The bigger question is whether media habits will change long term.

Report 130

Report Video Television Trends 130

PR 20/20

SEPTEMBER 29, 2022

Gather a group of digital marketers and you’re sure to be privy to a creative conversation. We’re a force to be reckoned with ( just ask anyone on the receiving end of a creative snafu!). So what makes a marketer a creature of creativity, thoughtfulness, and curiosity? We’re thoughtful. We’re inquisitive.

Marketing 79

Marketing Creativity Advertising Advertising 79

Bianchi Biz Blog

FEBRUARY 2, 2023

The model can be used to generate tweets, Facebook posts, and other types of social media content that can be used to promote products, events, and other aspects of the company. Another area where AI like ChatGPT can be beneficial to PR and marketing pros is data analysis. And sometimes, it’s just plain wrong.

Automotive 81

Automotive Training Customer Service Data 81