Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. Disclosure: LiveIntent is a Contently customer.). What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy.

Brand 118

Brand Branding Marketing Facebook 118

Cision

OCTOBER 24, 2015

Measure their data as you would for your own social media accounts. Are they getting twice as many Likes from their Facebook posts? Are they using ads to promote their posts on Facebook? Take the data you’ve measured, look at what your brand wants to improve and use others’ success to inspire new ideas for your brand.

Social Media 120

Social Media Real Estate Media How To 120

Cision

SEPTEMBER 20, 2017

The Cision Global Social Journalism Study has a lot of insightful, actionable data about how journalists use social media and their perceptions of social tools. Publishing Content. While we may think of long-form content when we think of journalists, there is actually a lot of creative short-form content posted to social sites.

Social Media 226

Social Media Media Journalism Study 226

Contently - Strategy

FEBRUARY 22, 2023

Facebook Live videos drive three times more engagement and 10 times the amount of comments than traditional videos. Adobe, for instance, live streams classes for illustration, photography, and graphic design taught by influencers in the creative space. That could be Instagram, Facebook, TikTok, YouTube, Twitter, or LinkedIn.

Video 132

Video Strategy Marketing Instagram 132

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Prohibition

MAY 6, 2021

Here’s five of them that all marketers should know about. Following in the footsteps of Facebook and LinkedIn, Twitter is now considering introducing emoji-style reactions and up and down votes! The update will also provide different ways to encourage engagement on specific content and competitions.

Social Media 62

Social Media Trends Marketing Media 62

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

PR 20/20

JANUARY 20, 2020

Instead, HubSpot encourages us to build the tech stacks of our dreams by integrating the data we collect from outside sources to avoid siloed information and to increase contact information. Across the board, Zapier has worked wonders to reduce the risk of siloed data. Facebook Ads. Seventh Sense. The problem?

System 65

System Data Facebook Tools 65

Cision

JANUARY 10, 2017

Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than 60 percent less. We turned to Cision’s Senior Content Manager Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone for tips and best practices. Know Your Audiences.

Strategy 120

Strategy How To Content Marketing Mobile 120

ReimaginePR

JULY 25, 2018

It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. There’s an extensive science behind it.

SEO 211

SEO Tools Engineering Google 211

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Dive.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

JANUARY 3, 2023

Sales data: In some cases, PR practitioners may track sales data to see if there is a correlation between PR efforts and increased sales. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. How is technology being used in public relations?

Interviews 101

Interviews Publicity Technology Social Media 101

Sword and the Script

FEBRUARY 15, 2020

Content production to grow 25%. “58% 58% of those surveyed planning to increase their content production in 2020 by at least 25%, relative to 2019.”. 21% of respondents cited a skills gap as the top barrier to using technology in marketing. Data overload (20%), too many options (18%) and lack of integration (17%) followed.

Study 78

Study Marketing Brand Branding 78

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 3) Earned media improves advertising effectiveness.

Study 141

Study Media Relations Media Measurement 141

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. Your work is repetitive, rote and/or data intense. Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. Will people (e.g. will I) lose my job to AI?

Analytics 65

Analytics Data Pinterest System 65

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Just before you tie down the exact detail for content take a look at this research from content share experts BuzzSumo. The 20 most engaging types of content. We have access to a lot of data!

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

DECEMBER 24, 2016

Facebook knows how to finish the year with class. In fact, those analytics are a principle influence on the three articles I recommend each week for the Unscripted Marketing links roundup. MarketingProfs: 3 ways marketers can tell their stories across multichannel touchpoints. HBR: Content marketers need to act like publishers.

Twitter 60

Twitter How To B2B Analytics 60

PR 20/20

JANUARY 14, 2021

HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further. As HubSpot’s first-ever agency partner in 2007, we might be biased, but the data says it all. Databox pulls data from all active tools, so we can have a holistic (and very visual) view of performance.

Technology 65

Technology Marketing Tools Google 65

Cision

APRIL 28, 2016

JConnelly wanted to make it such an important part of the DNA at the firm that it created an executive-level position to look at new business models and opportunities, explore new technology that could help clients think through strategic problems in a more creative way. What are the biggest content marketing mistakes that brands make?

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Shift Communications

DECEMBER 17, 2014

It’s a way for us to check in with our audience each week and provide them an easy one-stop shop for the latest PR and marketing news. We were especially proud to see it awarded as the Best Electronic Publication/E-newsletter by Ragan Communications as part of their Content Marketing Awards last month. Senior Marketing Analyst.

Content Marketing 110

Content Marketing Measurement Analytics Mobile 110

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. By 2014 it was obvious that video was the rising star of content marketing. How do you promote them?

Video 153

Video B2B Film Marketing 153

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. More Intelligent” Marketing Automation. I love traditional marketing automation. Career paths will evolve. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

FEBRUARY 12, 2019

Again, this year I dived into the survey data again, provided the findings first, followed by my own analysis. It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR. Yet there’s still data to support frequency: “Bloggers who publish weekly or more are nearly 2.5x

Blogging 107

Blogging Survey B2B Analysis 107

PR 20/20

SEPTEMBER 22, 2015

But—if no one feels inclined to click on your post—your subheads, word count, images and creative hook don't stand a chance. From Twitter feeds, Facebook networks to the daily inbox … readers are bombarded with content. Every audience needs a custom content marketing plan, tailored to pain points, interests and needs.

Writing 40

Writing Viral How To Content Marketing 40

Solo PR Pro

JANUARY 7, 2019

Once data has been placed in a block, it cannot be changed. Ragan.com outlines some methods PR pros will use to interpret and refine their data, propelling effective messaging. Our fellow Solo PR Pro Lisa Gerber of Big Leap Creative taught us how to set up a measurable campaign using our smarts and free data from Google Analytics.

Trends 45

Trends Google Crisis Management Data 45

PR 20/20

MARCH 21, 2017

But, the great irony of marketing automation is that it’s largely still manual. It then offers content marketing management and measurement to illustrate how content marketing impacts company goals. Automate content (at scale). This AI-driven optimization and personalization accelerates deals.

Marketing 42

Marketing Analytics Analysis Technology 42

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

Prohibition

MARCH 16, 2021

Finally, we asked marketers what channels are set to be their key focus throughout 2021. We’ve already discussed the need for budgets to work harder and marketing to be more accountable, so it was perhaps unsurprising to see content marketing (23%), integrated marketing campaigns (21%) and paid social media (18%) emerging top.

Trends 62

Trends Social Media Consumer Video 62

Prohibition

MARCH 16, 2021

Finally, we asked marketers what channels are set to be their key focus throughout 2021. We’ve already discussed the need for budgets to work harder and marketing to be more accountable, so it was perhaps unsurprising to see content marketing (23%), integrated marketing campaigns (21%) and paid social media (18%) emerging top.

Social Media 62

Social Media Trends Consumer Video 62

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Working with experts can ensure your content is hitting the mark.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Cision

OCTOBER 12, 2015

What this means to you is that you will no longer see the number of times that people have shared your content on Twitter. This might seem like an innocuous announcement, but it could be a huge disruptor for content, marketing and communication plans everywhere. And most people trust reviews quite a bit.

Twitter 120

Twitter Measurement Reddit Data 120

Sword and the Script

JANUARY 10, 2017

A Simple Measure of Marketing Many Businesses Miss. Content Marketing: Don’t Make Home Improvements to Rental Property. Experience – and analytics data – tells me there is a fairly strong correlation between the success of a blog and the consistency of publishing. Is your PR agency bring creative ideas to the table?

Survey 60

Survey Blogging Corporate Analytics 60

Solo PR Pro

DECEMBER 22, 2020

Mary Deming Barber, a member of our Solo PR Pro Facebook group , says she always attends PRSA’s conference. Content Marketing World. Hosted by the Content Marketing Institute — a.k.a. Plus, you get to spend four days with the bustling #CMWorld community comprised of thousands of marketers from all over the world.

Conference 58

Conference Content Marketing Community Education 58

Sword and the Script

SEPTEMBER 24, 2016

In marketing, most of the tech tools are simply automation, described with great editorial liberty. Google and Facebook take this to the next level. The Struggle is Real in B2B Content Marketing [UML]. Marketing ROI: You Can’t Buy a Beer with an MQL [UML]. Does your B2B PR machine bring creative ideas?

Marketing 60

Marketing Creativity B2B Ethics 60

Shift Communications

DECEMBER 30, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. What Facebook Dislikes Could Mean for Data-Driven Marketers. Here’s how.

Twitter 74

Twitter Pitching Facebook Data 74

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. .”

B2B 85

B2B Content Marketing Trends Marketing 85

Critical Mention

DECEMBER 6, 2019

If you’re in charge of marketing a professional basketball team, create content asking your audience about the upcoming game or create polls asking who they think will score the most points on the team by the end of the season. There are endless ways to get creative and interact with your specified audience.

Strategy 83

Strategy Communications Marketing Social Media 83