Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Usage: 320 million Twitter users.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. I appreciate your comments by email, Facebook and Twitter. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team.

Government 103

Government Education Print Ethics 103

Landis PR

MARCH 14, 2022

Engage with your fans and focus on customer service to generate positive reviews. Twitter is an excellent resource to identify your audience’s pain points and its open structure promotes feedback. Twitter is an excellent resource to identify your audience’s pain points and its open structure promotes feedback.

Social Media 52

Social Media Consumer Branding Brand 52

Communications Conversations

MAY 1, 2015

About a year ago, I talked about 14 things your CEO should talk about on Twitter. You see, it’s actually pretty tough to find Fortune 500 CEOs who are active on Twitter these days (I know, surprise surprise, right?). In my opinion, he is one of the more open, authentic and genuinely engaging CEOs using Twitter.

Social Media 60

Social Media Media Twitter Insurance 60

The Resolution Blog

MAY 7, 2019

This could really solve some of the measurement issues that PR has had over the years. It feels like machine learning might be something you’d use to measure results over a long period of time rather than a short campaign, right? The important thing is to think about how you can get the customer what they want.

Technology 120

Technology Analysis Data Tools 120

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. Twitter Facebook Google+ LinkedIn Monday Roundup: Understanding The 7C Social PR Framework™.

Case Study 40

Case Study Study Training Small Business 40

wiredPRworks

FEBRUARY 11, 2016

LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Do your customers see you as the company or person you think you are? Why customer experience is more important than customer services. Design a customer-focused marketing plan that integrates directly to your customer's community.

Training 45

Training LinkedIn Marketing Pinterest 45

Prohibition

JANUARY 14, 2022

Your customers could make their displeasure known on your Facebook page and Twitter feed. For example, a customer gets angry about an error in billing or service and posts a complaint on Facebook or Twitter. ? An intermediate crisis. What if someone made an offensive statement on Facebook, Twitter or Instagram?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. … Our Twitter responses during a crisis are not as timely due to the dual responsibilities of our social media representative, Andre Francis.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

AUGUST 25, 2010

Creative Commons To Love Yet Not OK. Right now, BfG is in beta, which means you have to sign up for an invite code either via Baydin’s website or request one via Twitter , and be patient as they work through bugs. Plus, you’ll have an answer for when someone asks you, “Just how much time DO you spend on Twitter?&#

Tools 100

Tools Google Twitter Facebook 100

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. The good news: This session by Vertical Measures CEO Arnie Kuenn will show you how to drastically increase your organic traffic with a Content Gap Analysis. How to Use Customer Service and Community to Create Killer Content.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

DECEMBER 20, 2022

Relentless focus on the customer . While my 2022 prediction about the move away from social media may have been a bit premature, as social media fragmentation continues and the instability of Twitter deepens, communicators will have to renew their focus on truly targeted communications both in terms of messages and channels.

Marketing 187

Marketing Content Marketing Data Social Media 187

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Reach and Impressions : Measures the potential audience size for your posts.

Trends 105

Trends YouTube Video Social Media 105

Rock the Status Quo

JANUARY 13, 2015

Two years ago, LinkedIn hit their tenth anniversary, last year marked Facebook’s tenth and next year will be time for Twitter to celebrate the same thing. Think of it as a customer service platform first, and a marketing platform last. TEN YEARS of social media growth, experimentation and learning. Wow , right?

Social Media 100

Social Media Media Facebook B2B 100

Cision

JANUARY 6, 2016

Check out these stats: Email marketing is nearly 40 times more effective at acquiring customers than Facebook and Twitter combined. Send out a survey every few months to assess not only how the newsletter is doing but also customer service and other business areas. They can be measured. McKinsey ).

Retail 120

Retail Customer Service Software Mobile 120

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Journalistics

MARCH 24, 2015

– if a customer has a problem with what you sell, how quickly will you respond and what are you willing to do (publicly) to make that problem go away? What outcomes will you measure? – what do you want to measure? If you can’t measure performance against your goals and KPIs, you need to adjust them.

Strategy 72

Strategy How To Measurement Analytics 72

MaccaPR

NOVEMBER 1, 2016

based online retailer, long ago won me over with impeccable customer service, fair prices and handwritten holiday cards. But I was transformed from happy customer to brand advocate after being on the receiving end of the company's “surprise and delight” campaign. Is there a natural outlet for us to recognize our customers?

Strategy 48

Strategy Branding Brand Retail 48

Cision

APRIL 18, 2016

Just as you can do in Twitter (albeit more intuitively), Facebook announced that it is now allowing developers to add suggested hashtags to their share buttons using the parameter, “hashtag.” There are plenty of examples of autoresponders on Twitter sending out of context messages, and you should expect the same for Bots.

Facebook 0

Facebook Mobile Analytics Advertising 0

Stephen Waddington

FEBRUARY 12, 2019

Twitter continues to have significant influence on the news media and is used by politicians, journalists and activists. Instead technology is used to enable practitioners to work smarter and offer new services. It also enables rigorous measurement criteria to be set to evaluate and measure campaign activity.

Publicity 79

Publicity Community Pinterest Reputation 79

Cision

MAY 21, 2015

So, if you’re looking to get a daily dose of valuable info from the experts or get inspiration for starting a podcast of your own, here’s our top 50, ranked in order of Twitter followers: 1) Gary Vaynerchuk. Learn their approach to strategy, operations, measurement, staffing and more. The #AskGaryVeeShow. 20) Mack Collier.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. Creativity over productivity: The volume of noise in the digital realm is beyond bearable and the public relations professionals that stand a chance must ditch their multi-pitch phone and email productivity for remarkable, creative campaigns on behalf of the brands they represent. 7: Lou Hoffman.

Social Media 90

Social Media Marketing Media Creativity 90

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Twitter is the largest ever market research exercise that no one ever commissioned. Selective hearing helps no one.

Publicity 164

Publicity Ethics Data Community 164