A Simple Trick to Personalizing Your Pitches on a Tight Deadline
PRSay
OCTOBER 17, 2018
The timeless, endless struggle continues: You, the savvy and realistic PR pro, know it’s better to approach fewer targets with more personalized pitches. Here’s a decent compromise when they demand you pitch more contacts than you can properly research and customize for: Begin your pitch with “I know you cover _.”.
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