Cision

APRIL 27, 2015

That’s right, you’re competing against baby pictures, crazy Saturday night pre-game photos, all things Buzzfeed, and, of course, cat videos and cat memes. Her firm still gets major website traffic from an infographic they posted over two years ago. What happens to an infographic you posted to Facebook even two days ago?

Social Media 120

Social Media Pinterest Media Infographics 120

Sword and the Script

NOVEMBER 25, 2014

It’s a question as old as the web – should you gate your content? The same study points out there’s some content – infographics for example – is rarely gated. The most practical of arguments – one Joe Pulizzi makes in his book Epic Content Marketing – centers on the natural friction a gate brings to web content.

Viral 116

Viral Infographics Web Content Marketing 116

Sword and the Script

JUNE 11, 2019

Recently, I’ve had several consulting conversations about gated content while I too have a strong view, I decided to keep an open mind and go canvas the web looking for solid arguments for and against gated content. I like to see things like case studies and infographics freely accessible. The Case Supporting Gated Content.

B2B 118

B2B Mobile Content Marketing SEO 118

Shift Communications

JANUARY 16, 2018

And of course, that includes news organizations, corporate Facebook pages, pre-recorded videos, things like that. [00:01:02] Facebook isn’t even the web. There’s everything from snapchat and you know there’s Instagram which is a Facebook property of course. 00:01:02] So what’s a marketer to do?

Facebook 116

Facebook Video Brand Branding 116

MaccaPR

NOVEMBER 20, 2018

Yeah, you might find the newsroom on a site map or buried in the About Us section – but for some reason, web designers are designing online newsrooms as if they were hidden Easter eggs for journalists. Five years ago, most newsrooms catered to one audience –journalists – and chiefly served as repositories for news releases.

Mobile 91

Mobile Corporate Survey Web 91

Sword and the Script

FEBRUARY 29, 2020

That’s according to a data analysis of more than 700,000 articles by SEMrush , which makes a tool for analyzing web content. Of course, because it’s really hard to organize thousands of words on a page in a way that helps people. Of course, this is a survey, so that’s just the collective view of 1,000 or so bloggers.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

The Proactive Report

DECEMBER 24, 2015

Write web content. Infographics. An easy way to start is with the free email course on the 15 Digital Skills PR and marketing pros need right now. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Digital news releases. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Write web content. Infographics. An easy way to start is with the free email course on the 15 Digital Skills PR and marketing pros need right now. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Digital news releases. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Write web content. Infographics. An easy way to start is with the free email course on the 15 Digital Skills PR and marketing pros need right now. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Digital news releases. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Rohan is also an avid business and tech writer, with articles featured on The Next Web, Fast Company, and Adweek.

How To 120

How To Tools Viral Exercises 120

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The Social Media Strategy Wheel. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

FEBRUARY 16, 2019

It’s true of course, but it’s a problem of our own creation. By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”. Additionally, The Next Web pointed to Sprint, Netflix, and, L’Oreal, among others.

Creativity 76

Creativity Study Survey Advertising 76

Waxing UnLyrical

FEBRUARY 10, 2014

Since this Friday is Valentine’s Day, this week’s roundup features seven posts from around the web that focus on compassion, humanity, and of course, love. Mike Allton offers ways you can incorporate Valentine’s Day into your marketing strategy, shares a fun infographic, and tons of quotes. concert debut ?

Infographics 80

Infographics Community Resources Web 80

Beyond PR

JUNE 13, 2017

Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot. Consider search-friendly keywords when crafting your message, but be sure you’re writing for humans, not web-crawling robots. Avoid jargon : speak directly and authentically. Map Your Destination.

Blogging 77

Blogging Company Engineering Airlines 77

Cision

MAY 9, 2016

which I can do with public domain and CC-BY or CC-BY-SA (sharealike) licenses (a great infographic describing how different CC licenses can be used can be found here ). Logo Design Web – A small repository of high-resolution CC0 images. I personally like to modify photos using Canva (crop, filter, add text, layer, etc.),

Engineering 120

Engineering Creativity Google Community 120

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. ROI can be measured through metrics such as blog comments, visibility, social engagement, social followers and web traffic to your brand’s digital assets.

Consumer 48

Consumer Infographics SEO Blogging 48

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Learn Valuable Insights From Journalists Around the World!

Infographics 54

Infographics Print Video Real Estate 54

Shift Communications

APRIL 2, 2015

With client permission to access their Analytics account, we have the ability to point to situations where our efforts (be it a media hit, a syndication campaign, a social media campaign, etc) have tangible results –whether it’s web traffic or actual revenue. This is pretty powerful. Creating content that assists our earned media efforts.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

PR Fuel

MARCH 17, 2020

Of course, it’s not a zero-sum game. It might mean providing quick tips in a video or on an infographic. SEO, or search engine optimization, came into existence as a collection of strategies to make web content look like what the search engines wanted to find. Of course, there are a few cons to content marketing.

Publicity 70

Publicity Small Business Advertising Advertising 70

Shift Communications

JULY 20, 2015

My hands touch all sorts of projects ranging from the development of infographics, web banners and print collateral to social content and animated Powerpoint presentations. We tend to get a crash course before starting a project. What are your main focuses as SHIFT’s Art Director? Anything creative!

Agency 60

Agency Creativity Infographics eBook 60

Beyond PR

MARCH 28, 2016

Your content needs a purpose beyond filling your web site’s News section or company’s Twitter feed. A new infographic with up-to-date data? Of course, that doesn’t mean you can’t have a little fun. Get started by creating an editorial calendar at least three months in advance. Do you have a new study to report on?

Engineering 40

Engineering Trade Shows Infographics Twitter 40

PR 20/20

MAY 23, 2017

even a free marketing course). As Kristen Tomins ( @KristenMTomins ) puts it, “You can actually find some cool infographics or pictures that lead to relevant articles, or you can just click through cool DIY projects, recipes, etc. Percolate offers a web and mobile software solution that aims to generate sales and advance productivity.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

DECEMBER 10, 2019

And, of course, offers ideas on genuine solutions, whether their firm is the solution-provider or not.”. Here are a few ideas: turn it into a blog post, prepare a webinar, submit it as a session for a conference, publish an infographic, repurpose content for social media, etc. Susan Kostal | Stet. The list goes on.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

MaccaPR

JANUARY 19, 2015

While most college placement offices emphasize the importance of creating a succinct yet descriptive resume (and of course, that is vitally important), what they might not tell you is that many agencies that are hiring will still place more emphasis on your cover note. Before baldly stating that you’re the ONE, ask to tour the agency.

How To 48

How To Agency Writing Interviews 48

Buzzstream

MARCH 13, 2024

Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Let’s take a look at this overlap.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

ISEBOX

MARCH 3, 2016

These pieces would be the multimedia components of your press release, such as short videos, images and infographics – and the accompanying text. They created 54 different pieces of multimedia thought leadership over the course of a few months, including press releases, webinars, tip sheets, blog posts, SlideShares and email campaigns.

eBook 70

eBook Viral Conference Content Marketing 70

PR Fuel

OCTOBER 16, 2018

Of course, every reporter has his or her own preferences, so it’s always helpful to find out what their “best time” to be reached is. I looked high and low on the company’s web site and could only locate the company’s main office number. I’ve been to web sites that are wildly out-of-date and there is no excuse for that.

Web 40

Web Pitching Local Report 40

ReimaginePR

SEPTEMBER 5, 2016

You’re writing for the web, which means that it’s okay to be relaxed, conversational and even funny, if you can pull it off! Of course, to be able to do this effectively, you’ll need to know who your audience is. This means photos, infographics and other graphic elements that break up large chunks of text. Infographics.

Blogging 120

Blogging How To Infographics Writing 120

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. Instead, he covers down on how the dynamic of the web has changed the effectiveness of traditional communication techniques. million dollars.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Beyond PR

MAY 15, 2018

For instance, video is only going to become more important to audiences in the future, while infographics, which can tell a story in seconds, will be crucial for time-strapped readers. Of course, producing different kinds of content is easier said than done. Make Use of Metrics.

Marketing 49

Marketing Infographics Video Consumer 49

Journalistics

APRIL 5, 2016

Of course, since I know how busy media relations professionals can be (and since I’m such a swell guy), I’ve gone ahead and done the work for you. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Of course, since I know how busy media relations professionals can be (and since I’m such a swell guy), I’ve gone ahead and done the work for you. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for?

Media Relations 40

Media Relations Media Mobile Pitching 40

Frederik Vincx

DECEMBER 11, 2015

Of course, no single employee can handle every task. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. Raise the geek-factor of your experiment team and include technical colleagues like web developers or systems administrators.

How To 60

How To Software System Employee 60

Sword and the Script

AUGUST 2, 2016

Text, graphics, infographics, videos, photos, etc. We can use Twitter, bloggers, infographics, Snapchat stories, and much more to reach people. Thank you, Kevin, for this interview, for adding value to the PR profession, and of course, thank you for your service. So, what’s my definition of content marketing?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60