The Proactive Report

DECEMBER 24, 2015

Write web content. Infographics. An easy way to start is with the free email course on the 15 Digital Skills PR and marketing pros need right now. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Digital news releases. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Write web content. Infographics. An easy way to start is with the free email course on the 15 Digital Skills PR and marketing pros need right now. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Digital news releases. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Sword and the Script

NOVEMBER 25, 2014

It’s a question as old as the web – should you gate your content? The same study points out there’s some content – infographics for example – is rarely gated. The most practical of arguments – one Joe Pulizzi makes in his book Epic Content Marketing – centers on the natural friction a gate brings to web content.

Viral 116

Viral Infographics Web Content Marketing 116

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Rohan is also an avid business and tech writer, with articles featured on The Next Web, Fast Company, and Adweek.

How To 120

How To Tools Exercises Viral 120

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. It’s true of course, but it’s a problem of our own creation. Additionally, The Next Web pointed to Sprint, Netflix, and, L’Oreal, among others. 1) Digital is killing creativity in marketing.

Creativity 78

Creativity Study Survey Advertising 78

Cision

MAY 9, 2016

which I can do with public domain and CC-BY or CC-BY-SA (sharealike) licenses (a great infographic describing how different CC licenses can be used can be found here ). Free jpeg – A search engine for free-to-use images (note – don’t use the hashtags as this feature appears to be broken as of this writing).

Engineering 120

Engineering Creativity Community Google 120

Beyond PR

JUNE 13, 2017

Basics of writing an online-friendly blog: Craft a catchy headline that appeals to readers’ needs and makes a promise to meet them. Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot. It’s a pizza party, not a state dinner. Map Your Destination.

Blogging 77

Blogging Company Engineering Airlines 77

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR Fuel

MARCH 17, 2020

Of course, it’s not a zero-sum game. Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. It might mean providing quick tips in a video or on an infographic. Of course, there are a few cons to content marketing. Sounds great, doesn’t it?

Publicity 67

Publicity Small Business Advertising Advertising 67

Beyond PR

MARCH 28, 2016

Don’t fall victim to headlines with 200+ characters, blocks of text that are difficult to scan because they lack formatting and visuals, jargon-filled writing that causes confusion, or stale messaging that doesn’t deliver relevant meaning to your audience. A new infographic with up-to-date data? Do you have a new study to report on?

Engineering 40

Engineering Trade Shows Infographics Twitter 40

PR 20/20

MAY 23, 2017

even a free marketing course). Ann Handley , author of Everybody Writes , heads up content at ‘Profs. Avinash often writes in-depth pieces backed by research, and chock-full of strategic tips. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work.

How To 48

How To Agency Writing Interviews 48

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. I can write three articles in the amount of time I can shoot a video.”.

Infographics 54

Infographics Print Video Real Estate 54

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

ReimaginePR

SEPTEMBER 5, 2016

Here’s a checklist for what you should do after writing every blog post. Why do you you write your blog? ” If the post you’re getting ready to write doesn’t meet that requirement, scrap it and start again. That’s why it’s always a good idea to write like you talk– at least when it comes to blog posts.

Blogging 120

Blogging How To Infographics Writing 120

PR Fuel

OCTOBER 16, 2018

Of course, every reporter has his or her own preferences, so it’s always helpful to find out what their “best time” to be reached is. As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. This nightmare has been reality more than once for me.

Web 40

Web Pitching Local Report 40

Journalistics

APRIL 5, 2016

Of course, since I know how busy media relations professionals can be (and since I’m such a swell guy), I’ve gone ahead and done the work for you. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Of course, since I know how busy media relations professionals can be (and since I’m such a swell guy), I’ve gone ahead and done the work for you. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for?

Media Relations 40

Media Relations Media Mobile Pitching 40

Frederik Vincx

DECEMBER 11, 2015

It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? For example: writing a blog post. For example: One team member discusses a blog post with a client, outlines it, writes it, publishes, schedules promotion on social media, sets up metrics, and reports to the client.

How To 60

How To Software System Employee 60