The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022
Sword and the Script
DECEMBER 28, 2022
The exercise is a useful reflection on what happened over the course of this past year. B2B buyers engaged in an average of 27 interactions with a vendor over the course of making a purchase decision in 2021. 97% of respondents said video content and communication were useful after making a purchase. Case in point?
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