Shift Communications

JANUARY 16, 2018

And of course, that includes news organizations, corporate Facebook pages, pre-recorded videos, things like that. [00:01:02] What are you doing for your SEO? When was the last time you did a really good SEO audit? There’s everything from snapchat and you know there’s Instagram which is a Facebook property of course.

Facebook 116

Facebook Video Brand Branding 116

Solo PR Pro

AUGUST 14, 2018

If indeed true, those methods are considered “black hat” SEO and are not as effective as promised. . The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising. Infographic by MDG Advertising. Your best course of action?

Reputation 79

Reputation Infographics Crisis Management Local 79

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Infographics. SEO visibility. An easy way to start is with the free email course on the 15 Digital Skills PR and marketing pros need right now. Finding sentiment, intent and other actionable insights. Collaboration. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Infographics. SEO visibility. An easy way to start is with the free email course on the 15 Digital Skills PR and marketing pros need right now. Finding sentiment, intent and other actionable insights. Collaboration. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Infographics. SEO visibility. An easy way to start is with the free email course on the 15 Digital Skills PR and marketing pros need right now. Finding sentiment, intent and other actionable insights. Collaboration. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Communications Conversations

OCTOBER 16, 2017

The greatest joy: being able to chart your own course and nurture young talent, watching newbies grow into commanding PR professionals. Pearls of wisdom? Never lie – to anyone, for any reason. It sets you apart from 80 percent of the businesspeople you’ll meet. Oh, and our Halloween parties are legendary.

Agency 113

Agency SEO Social Media Pinterest 113

ImPRessions - Crenshaw Communications

MARCH 10, 2017

For a primer on keyword selection for SEO, have a look at this article. Quora took a stab at estimating how many blogs there are in the world – infographic How Many Blogs are on the Internet puts the figure at 152 million blogs for year 2013. Even this somewhat dated statistic shows what competition is like for online readers.

Blogging 136

Blogging Writing Engineering Analytics 136

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

FEBRUARY 29, 2020

That’s according to a data analysis by Brian Dean of Backlinko , who founded the company to provide SEO training. Of course, because it’s really hard to organize thousands of words on a page in a way that helps people. Of course, this is a survey, so that’s just the collective view of 1,000 or so bloggers.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

5W PR

JUNE 25, 2018

Of course, as valuable as content marketing can be, it’s only effective if companies know how to use it properly. This means adding SEO strategies into their campaigns to improve their ranking with search engines like Google, as well as adding features that make the content easy to consume or share.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Buzzstream

FEBRUARY 7, 2018

Roundup posts need to stop stop #SEO pic.twitter.com/PyAHhTRp18. — AJ Ghergich (@SEO) January 24, 2017. This filter will let you review only specific types of content, which can be helpful if you’re looking for instructive info to add into your piece (like how-to articles) or data (like infographics).

Writing 134

Writing SEO Examples Blogging 134

PR 20/20

MAY 23, 2017

even a free marketing course). They cover a variety of topics, but have a strong focus on SEO and content marketing.”. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Check out one of Patel’s posts like, “ How to Create an SEO Friendly Homepage.”.

Resources 53

Resources Marketing SEO Engineering 53

ReimaginePR

JULY 18, 2016

Videos are also great for search engine optimization (SEO for short) because they’re more likely to pop up higher in search results. That same Impact infographic tells us that, “By merely mentioning the word ‘video’ in the subject line of an e-mail campaign blast, the click through rate increased by 13%,” which is huge!

Video 120

Video Infographics Brand Branding 120

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. Of course, you need a visual marketing strategy to go hand-in-hand with your written content, especially if you want to take advantage of social media outreach. Common ones include: Blogs. White papers. Assessments.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

PR 20/20

JANUARY 3, 2019

5 of Our Favorite (FREE) Online Digital Marketing Courses. This post features five of our favorite free courses. This post features an infographic from Bubblegum Search on the evolution of SEO—starting in 1945. See which brands kept us on our toes and why. Looking to master new marketing skills this year? You’re in luck.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Beyond PR

APRIL 1, 2016

Delivering useful content that people will want to share is the most assured way to improve SEO and generate more media exposure and pick-up. This, of course, begins with a good understanding of your target audiences and the issues they care about. Create appealing content. Launch a long-term campaign. Inspire action.

SEO 40

SEO Infographics Resources Course 40

Beyond PR

JUNE 13, 2017

Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot. If you’re looking to drive awareness and engagement actions among more than just your most loyal fans (regular visitors to your blog), then you’ll want to chart a course to place your post on outside channels.

Blogging 77

Blogging Company Engineering Airlines 77

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. And, of course, offers ideas on genuine solutions, whether their firm is the solution-provider or not.”.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Buzzstream

MARCH 13, 2024

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Here are some specific examples of Hero content: Surveys.

Digital PR 71

Digital PR Construction Case Study SEO 71

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. This SEO boost makes a difference, especially when it comes to social sharing. Of course, all of this comes with a cost….

Consumer 48

Consumer Infographics SEO Blogging 48

PR Fuel

MARCH 17, 2020

Of course, it’s not a zero-sum game. It might mean providing quick tips in a video or on an infographic. SEO, or search engine optimization, came into existence as a collection of strategies to make web content look like what the search engines wanted to find. Of course, there are a few cons to content marketing.

Publicity 70

Publicity Small Business Advertising Advertising 70

Beyond PR

MARCH 28, 2016

A new infographic with up-to-date data? In SEO and website terms, achieving authority can be a nebulous challenge, a reflection of search engine algorithms’ unending evolution. In SEO and website terms, achieving authority can be a nebulous challenge, a reflection of search engine algorithms’ unending evolution.

Engineering 40

Engineering Trade Shows Infographics Twitter 40

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. You know something about SEO – like how the Google Panda update changes the game for how content is ranked on Google. Most people I work with are still learning how to do this.

Pinterest 52

Pinterest Writing Interviews Social Media 52

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work.

How To 48

How To Agency Writing Interviews 48

Contently - Strategy

AUGUST 30, 2022

Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. But you might be able to use the same content to nudge people to sign up for your online course. For example, Semrush repackaged its social media checklist blog post into an infographic and published it on Social Media Today.

eBook 129

eBook YouTube Video Social Media 129

Buzzstream

MAY 25, 2021

After all, for the second year in a row, it was listed as the most popular link building tactic from our respondents: One area that we wanted to learn more about was the content format that the SEO community feels is the best one to use in order to generate links. Let’s get into it. Long-form, report style content.

Infographics 160

Infographics Data Blogging Mobile 160

The Proactive Report

JUNE 15, 2016

Create innovative and engaging marketing assets including infographics, slideshares, social posts, landing pages, podcasts, animated gifs, product collateral, email offers, and other tools as needed. SEO/SEM Marketing. SEO and SEM for a start are two different animals. That’s quite a list.

LinkedIn 100

LinkedIn SEO Infographics Data 100

Contently - Strategy

APRIL 24, 2019

Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis. Working with the help of an agency, the content team made the tough choice to try a different course of action in the hopes of growing its audience. “We

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. Whether it’s email, newsletters, SEO, PPC, social media marketing — it’s imperative to ensure these are integrated and complementary.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

JUNE 4, 2019

Candidly, I was underwhelmed by some of the top line findings (of course PR people use email and create documents), however, there were some other interesting stats if you dig through the report. Learn more: report registration page ; PR News infographic. d) The Future of SEO: How to Optimize for Voice Search via Critical Mention.

Software 102

Software Reddit Marketing Survey 102

Buzzstream

AUGUST 13, 2018

How to use Domain Rating to score sites (this is going to look real familiar…): Install the SEO Toolbar from Ahrefs. Click the SEO Toolbar chrome extension while on the SERP. Review the SEO Toolbar overlay to look at the DR of the listed sites, visiting only those that meet or exceed your authority criteria.

Google 117

Google Measurement Advertising Advertising 117

Contently - Strategy

JANUARY 23, 2019

If your preferences skew a bit more modern, you could take your question to an outlet like Vox, which specializes in SEO-friendly explainers. Of course, Klein couldn’t simply write explainers for his readers on request, and when he began to amass a team around him, he realized journalists weren’t always the right hire.

Media 99

Media Journalism Content Marketing Education 99

Contently - Strategy

JULY 31, 2019

At media companies run by tech executives like Bustle Media Group, writers may routinely use a CMS for social packaging and basic SEO metadata too, but they still typically turn to platforms like Parse.ly Most writers know what SEO is in a vague sense, but they’re probably not responsible for implementing a strategy.

Content Marketing 85

Content Marketing Marketing Media SEO 85

Shift Communications

MARCH 18, 2015

All content should benefit SEO. a big infographic could be made available in smaller chunks). There are more than 7 principles in successful content marketing, of course. Search engines increasingly favor Social Signals, Blended Results, (multimedia) and mobility. All content should be digestible. Todd Defren.

Content Marketing 60

Content Marketing Marketing Infographics Mobile 60