PR Fuel

MARCH 17, 2020

Of course, it’s not a zero-sum game. It might mean providing quick tips in a video or on an infographic. SEO, or search engine optimization, came into existence as a collection of strategies to make web content look like what the search engines wanted to find. Of course, there are a few cons to content marketing.

Publicity 66

Publicity Small Business Advertising Advertising 66

Buzzstream

MARCH 13, 2024

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Here are some specific examples of Hero content: Surveys.

Digital PR 71

Digital PR Construction Case Study SEO 71

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. You know something about SEO – like how the Google Panda update changes the game for how content is ranked on Google. Most people I work with are still learning how to do this.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Buzzstream

MAY 25, 2021

After all, for the second year in a row, it was listed as the most popular link building tactic from our respondents: One area that we wanted to learn more about was the content format that the SEO community feels is the best one to use in order to generate links. Let’s get into it. Long-form, report style content.

Infographics 160

Infographics Data Blogging Mobile 160

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. Whether it’s email, newsletters, SEO, PPC, social media marketing — it’s imperative to ensure these are integrated and complementary.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Contently - Strategy

JANUARY 23, 2019

If your preferences skew a bit more modern, you could take your question to an outlet like Vox, which specializes in SEO-friendly explainers. The first approach yields a timeline of newspaper articles, which you can piece together to create a full story. “Obsessives first,” Klein said. “That was the thing.

Media 111

Media Journalism Content Marketing Education 111

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. Most writers know what SEO is in a vague sense, but they’re probably not responsible for implementing a strategy.

Content Marketing 111

Content Marketing Marketing Media SEO 111