Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. What comes after social media?

How To 159

How To Facebook Social Media Advertising 159

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Justine Perez joined the U.S.

Social Media 128

Social Media Agriculture Marketing Media 128

Polaris

MARCH 13, 2015

Social media and Twitter in particular, amplified Arquette’s words. that social media has both favourable and not-so-favourable consequences. While social media platforms communicate our message to the masses, they leave us vulnerable to criticism if the masses don’t like or agree with what we say.

Social Media 100

Social Media Media Analysis YouTube 100

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

Solo PR Pro

OCTOBER 2, 2018

Love or hate it, Facebook continues to be the social media platform of choice for 68% of adults in the U.S. While trust in Facebook has taken a hit, it remains a platform where your clients’ prospects and established audiences are likely to be found. In August 2018 Facebook rolled out some changes to business pages.

Facebook 65

Facebook System Groups Policies 65

Deirdre Breakenridge

OCTOBER 31, 2019

My pictures were used in our social media, on our website, and in promotional materials sent to donors. If your organization only needs a camera once a year, try renting equipment from a local camera shop. This is especially helpful with the rise of Facebook Live, Instagram Live, Instagram Stories, and SnapChat.

Software 294

Software Instagram Nonprofit Social Media 294

Communications Conversations

JUNE 1, 2018

You know, those boxes of donuts you see at Target, locally here in Minneapolis. Naturally, I submitted, and, as a result, I’ve been following their social activity around this campaign closely. After all, donuts are one of those things that are relatively pervasive on social media. THIS IS MY DREAM JOB!

Social Media 60

Social Media Media LinkedIn Instagram 60

Deirdre Breakenridge

OCTOBER 22, 2014

You go to the company Facebook page and find an alarming number of posts expressing outrage over a recent price increase. · The local TV station wants a comment regarding a tip from an irate customer for their “Consumer Fight Back” report”. · You launch your exciting new social media campaign only to hear… crickets….

Crisis 312

Crisis Twitter Community Conference 312

wiredPRworks

MAY 15, 2018

It was something I’d wanted to do for about eight years: a digital detox to unplug from social media and email. Tagging it with #DigitalDetox and a 5/15 return date, I posted it to all of my social networks. If I was this affected by social media, maybe I really did need a break. Play by Play Vaca.

Social Media 53

Social Media How To Media Instagram 53

Deirdre Breakenridge

FEBRUARY 20, 2018

Yet, no semester-long course or scholarly professor can emulate the experiences gained in the so called ‘real world.’. Every social media post. In order to build and maintain a personal brand, I suggest students start with a proper social media presence. Look at the social media platforms you already use.

Social Media 177

Social Media LinkedIn Brand Branding 177

5W PR

JANUARY 24, 2020

Except, of course, we know that’s not true, because traditional media – what some like to call Legacy Media – is going strong, maintaining a solid grip on the hearts and minds of millions upon millions of faithful fans and followers. People might only be interested in business, sports or local affairs.

Marketing 97

Marketing Sports Social Media Journalism 97

Communications Conversations

FEBRUARY 20, 2018

Chanel’s only been with Sleep Number for a year-and-a-half, but in that time she’s emerged as a true star for the social media team. I’m Chanel Schmidt, Sleep Number setting 35, and I’m a social media + influencer specialist at Sleep Number. We also added Facebook Live videos into the mix wherever possible.

Social Media 76

Social Media Media Video Trends 76

Victorious PR

FEBRUARY 22, 2023

Fortunately for companies facing this very question, there is a new PR course rolling out its welcome mat that was designed specifically to help busy CEOs master public relations and maximize their brand’s potential. Our Authority Creator program is unlike any other course on the market. Gain the trust of your target audience.

Real Estate 52

Real Estate Course Pitching Education 52

NewsWhip

DECEMBER 21, 2022

Most of the top coverage was driven by the breakneck policy changes on the platform, with some cheering and some criticizing the rapid pace of change at the social media site. Human interest stories still move audiences, and that’s as true for brand coverage as it is for local news highlights or viral Facebook posts. .

Brand 78

Brand Branding Policies Local 78

Karen Freberg

DECEMBER 4, 2017

There always seems to be a new tool, platform, or trend we are seeing here related to the social media field. for social media professors. As I am preparing for two social media classes in the spring, there are some trends that I have to note and adapt my lessons for class, and add on to the readings.

Education 42

Education Facebook Video Social Media 42

Cision

JUNE 22, 2015

It takes only a minute for a crisis to harm your brand, especially in the age of social media. Q: Are there ways to monitor for social and online engagement without Twitter or Facebook? Should we look at the media’s social channels to see if they are sharing the crisis story and if people are commenting?

Crisis 120

Crisis Crisis Communications Local Social Media 120

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands. As marketers, leaders and media consumers, we need to shift our views of traditional news outlets to incorporate more niche, targeted outlets.

Trends 151

Trends Nonprofit Consumer Newspapers 151

Cision

MAY 12, 2015

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. The PR and social media landscapes have changed so much in such a short period of time. When I first got into communications, social media was met with “Oh, so you Facebook all day.

Data 120

Data Nonprofit Analytics Instagram 120

5W PR

JULY 2, 2018

Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool. As a brand’s credibility begins to grow, they can even begin to offer contributions to big media outlets like Forbes, or Business.com. Social media is often a big part of the PR conversation in 2018.

Brand 114

Brand Branding Reputation LinkedIn 114

Waxing UnLyrical

MAY 1, 2011

And, of course, The Royal Kiss. But thanks to social media, pretty much anyone with an Internet connection could participate. You can “RSVP” to the wedding via its Facebook page (and some of the responses in themselves are worth “liking” the page). Social media certainly gave it a unique dimension.

Social Media 63

Social Media Media YouTube Twitter 63

Solo PR Pro

AUGUST 14, 2018

Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us! ). Your best course of action? Use your existing platforms – website, blog, social media channels – to tell your client’s story often and well.

Reputation 79

Reputation Infographics Crisis Management Local 79

Maxim Behar

JULY 5, 2023

But it was so big that I started getting dozens of emails, social media messages saying, "give me this recipe, give me that recipe," and I said, wait a minute, let me pick out 25 good recipes and put them in a book. And along with that deliciousness, I told stories about Seychelles, about the people of Seychelles, about the nature.

Radio 52

Radio Hotels Course Social Media 52

Stephen Waddington

MAY 2, 2020

We’ve all had a rapid onboarding on FaceTime, Facebook Messenger, Google Hangout, Teams and Zoom during lockdown. The answer landed in the form of video by Fiona Crump in my Facebook newsfeed via 80% Awesome , a Facebook group created by Rachel Picken. This is my sixth letter. It’s become a form of weekly therapy.

Transportation 84

Transportation Government Community Facebook 84

wiredPRworks

OCTOBER 9, 2021

For those of us that work in social media, unplugging can feel like we’re walking away from home. Read: 10 ways to Vacation from Social Media and Technology. Social media, email, and texting. If I was this affected by social media, maybe I really did need a break. What a glorious trip!

How To 98

How To Social Media LinkedIn Instagram 98

MaccaPR

JUNE 16, 2016

Vertical social networks can help marketers break down traditional communication and access barriers by creating industry-specific havens of likeminded audiences. The Promise of Vertical Social Networks for Marketers. Vertical social networks incorporate elements of open access social media platforms – think Facebook and LinkedIn.

Social Media 48

Social Media Healthcare Marketing Media 48

5W PR

JULY 11, 2018

It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. The result was a powerful social media response along with plenty of hype for the cars. The ALS Ice Bucket Challenge went from a local phenomenon centered around Boston, Massachusetts but went international in a couple weeks.

Measurement 149

Measurement Education Social Media Film 149

Cision

MARCH 1, 2016

Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. They write: “Facebook’s IPO is a flop.” SoMe = Facebook, Twitter, YouTube. Influencer marketing and authentic word-of-mouth are as important as press releases and media placements anymore.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 74

Case Study Guidelines Study Creativity 74

Maxim Behar

JULY 2, 2023

He travels a lot and often speaks in front of world leaders, audiences, practitioners, students, and opinion makers on Leadership, Modern Public Relations, and Social Media topics. We have them in Bulgaria, you have them in India, of course. Of course, for many reasons.

Ethics 52

Ethics Internal International Course 52

Cision

AUGUST 24, 2016

Social media makes it easy to reach and connect with your audience, but are you engaging them effectively? In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. How has social media transformed PR?

Social Media 120

Social Media Reputation Crisis Media Training 120

Cision

MAY 23, 2016

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram. “ visual social media” or “Instagram”).

Communications 206

Communications Television Transportation Study 206

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.

Consumer 78

Consumer Measurement Local Data 78

NewsWhip

DECEMBER 9, 2021

Here we’ll examine how this crisis has been covered by the media, the articles capturing the most public interest, and how the story continues to spread across social media channels. Media and Public interest to articles about Better.com CEO firing employees. How the story spread on social media channels.

Crisis 78

Crisis Instagram YouTube Employee 78

Maxim Behar

SEPTEMBER 5, 2021

Our industry has undergone huge changes, but it should be noted that the changes were not the result of a pandemic, but of the growing influence of social media over the years. Only 10 years ago, we were the communications intermediary between our customers and the traditional media. How is the pandemic changing our industry? -

Meeting 98

Meeting Advertising Advertising Agency 98

The Proactive Report

MAY 10, 2016

Of course photography-rich businesses have benefited – like the fashion world – but many other companies have found success in the space too. Hashtags are a way for folks to search within Social Media platforms like Twitter and Instagram. Even Facebook now has a # feature. A Picture is Worth a Thousand Words.

Small Business 100

Small Business Instagram Banking Fashion 100