The Proactive Report

JUNE 17, 2020

Sadly, this renewed interest in the media has not brought more revenue and a further drive towards digital subscriptions is expected. The use of online and social media substantially increased in most countries. Facebook and other social media groups are now used on average by around a third (31%) for local news and information.

Instagram 165

Instagram Groups Social Media Journalism 165

Deirdre Breakenridge

JANUARY 18, 2022

Back in 2014, I made a comment on Facebook about the movie Dear White People. I graduated with my BA not too long afterwards and in lieu of me wanting and subsequently joining AmeriCorps, I spent less and less time on social media and I rarely posted in those years leading up to me deleting the apps. No, not in any major way.

Blogging 239

Blogging Ethics Social Media Privacy 239

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. Have you been recommending a change in strategy regarding social media?

How To 159

How To Facebook Social Media Advertising 159

Deirdre Breakenridge

OCTOBER 22, 2014

You go to the company Facebook page and find an alarming number of posts expressing outrage over a recent price increase. · The local TV station wants a comment regarding a tip from an irate customer for their “Consumer Fight Back” report”. · You launch your exciting new social media campaign only to hear… crickets….

Crisis 312

Crisis Twitter Community Conference 312

Critical Mention

NOVEMBER 22, 2019

Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. Earned Media Examples.

Radio 104

Radio Media Newspapers Sports 104

NewsWhip

DECEMBER 21, 2022

It’s been a busy year for brand coverage, with what feels like years worth of media packed into 12 short months. Most of the top coverage was driven by the breakneck policy changes on the platform, with some cheering and some criticizing the rapid pace of change at the social media site. Twitter dominated attention.

Brand 78

Brand Branding Policies Local 78

PRSay

DECEMBER 12, 2018

Communications channels have become increasingly saturated, and now, with the backlash against Facebook , we’re even seeing simple user frustration boil over into outright rebellion. This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads.

Pitching 118

Pitching Strategy Film Advertising 118

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. Of course you do!

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. Of course you do!

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. Of course you do!

Small Business 60

Small Business Social Media Media Analytics 60

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2017

Back-to-back hurricanes Harvey and Irma were unprecedented in their impact, destroying lives and homes, wreaking billions in damage, and knocking other news out of the headlines (a minor challenge for the media and public relations professions.) But the storms of September also brought some good news. Experts tell us that the U.S.

Airlines 149

Airlines Reputation Local Policies 149

5W PR

JANUARY 24, 2020

Except, of course, we know that’s not true, because traditional media – what some like to call Legacy Media – is going strong, maintaining a solid grip on the hearts and minds of millions upon millions of faithful fans and followers. People might only be interested in business, sports or local affairs.

Marketing 97

Marketing Sports Social Media Journalism 97

Polaris

MARCH 13, 2015

Social media and Twitter in particular, amplified Arquette’s words. that social media has both favourable and not-so-favourable consequences. While social media platforms communicate our message to the masses, they leave us vulnerable to criticism if the masses don’t like or agree with what we say.

Social Media 100

Social Media Media Analysis YouTube 100

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands. As marketers, leaders and media consumers, we need to shift our views of traditional news outlets to incorporate more niche, targeted outlets.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Karen Freberg

DECEMBER 4, 2017

There always seems to be a new tool, platform, or trend we are seeing here related to the social media field. for social media professors. As I am preparing for two social media classes in the spring, there are some trends that I have to note and adapt my lessons for class, and add on to the readings. The purpose?

Education 42

Education Facebook Video Social Media 42

Stephen Waddington

MAY 2, 2020

We’ve all had a rapid onboarding on FaceTime, Facebook Messenger, Google Hangout, Teams and Zoom during lockdown. Both Sky and Virgin Media networks have faced overload and outages in the past week. The answer landed in the form of video by Fiona Crump in my Facebook newsfeed via 80% Awesome , a Facebook group created by Rachel Picken.

Transportation 84

Transportation Government Community Facebook 84

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. But, the truth is, young minds are kicking ass!

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

JUNE 22, 2015

It takes only a minute for a crisis to harm your brand, especially in the age of social media. Q: Any advice on how to best monitor and react for online engagement of media during a crisis? Q: Are there ways to monitor for social and online engagement without Twitter or Facebook? The better option is to engage in the discussion.

Crisis 120

Crisis Crisis Communications Local Social Media 120

Deirdre Breakenridge

FEBRUARY 20, 2018

Yet, no semester-long course or scholarly professor can emulate the experiences gained in the so called ‘real world.’. Every social media post. In order to build and maintain a personal brand, I suggest students start with a proper social media presence. Look at the social media platforms you already use. Be prepared.

Social Media 177

Social Media LinkedIn Brand Branding 177

Communications Conversations

JUNE 1, 2018

You know, those boxes of donuts you see at Target, locally here in Minneapolis. Essentially, it’s amounted to one Instagram post, one Facebook post and a landing page (I’m sure they’ve done some social advertising, but of course, I’m not privy to that information). THIS IS MY DREAM JOB!

Social Media 60

Social Media Media LinkedIn Instagram 60

Communications Conversations

SEPTEMBER 10, 2020

Let’s go back to the beginning–how did you get your start in the media world? Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. Little known fact: You led social media management for the Business Journal during your time there.

Radio 167

Radio Journalism Interviews Energy 167

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 94

Case Study Guidelines Study Creativity 94

Flack's Revenge

DECEMBER 5, 2017

I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. Readers here know that it’s a pet topic of mine, and I eagerly replied. I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

5W PR

JULY 2, 2018

Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool. While starting a regular video strategy or blog might seem like hard work at first, publishing articles is a great way to get the attention of both customers, and media representatives. Build an Influencer Strategy.

Brand 114

Brand Branding Reputation LinkedIn 114

Cision

MAY 23, 2016

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram. “ visual social media” or “Instagram”).

Communications 206

Communications Television Transportation Study 206

Maxim Behar

JULY 5, 2023

But it was so big that I started getting dozens of emails, social media messages saying, "give me this recipe, give me that recipe," and I said, wait a minute, let me pick out 25 good recipes and put them in a book. And along with that deliciousness, I told stories about Seychelles, about the people of Seychelles, about the nature.

Radio 52

Radio Hotels Course Social Media 52

Cision

MARCH 1, 2016

Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. They write: “Facebook’s IPO is a flop.” SoMe = Facebook, Twitter, YouTube. Influencer marketing and authentic word-of-mouth are as important as press releases and media placements anymore.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

NewsWhip

DECEMBER 9, 2021

Here we’ll examine how this crisis has been covered by the media, the articles capturing the most public interest, and how the story continues to spread across social media channels. Media and Public interest to articles about Better.com CEO firing employees. How the story spread on social media channels.

Crisis 78

Crisis Instagram YouTube Employee 78

5W PR

JULY 11, 2018

It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. The result was a powerful social media response along with plenty of hype for the cars. Of course, though people weren’t pleased with the change – the result was a lot of conversation and plenty of media attention for IHOP.

Measurement 149

Measurement Education Social Media Film 149

Communications Conversations

FEBRUARY 20, 2018

Chanel’s only been with Sleep Number for a year-and-a-half, but in that time she’s emerged as a true star for the social media team. I’m Chanel Schmidt, Sleep Number setting 35, and I’m a social media + influencer specialist at Sleep Number. We also added Facebook Live videos into the mix wherever possible.

Social Media 76

Social Media Media Video Trends 76

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. It can be a significant problem if you purchase syndicated blog content then share it on your Facebook page. Not good, but okay.

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. It can be a significant problem if you purchase syndicated blog content then share it on your Facebook page. Not good, but okay.

Engineering 100

Engineering Newspapers Google Banking 100

Prakkypedia

OCTOBER 24, 2018

PR pros (and the general public) have increased access to journalists through social media. There’s a common thread to that list, of course: social media. For myself as a PR practitioner, one of the modern challenges of maintaining relationships with the media is keeping up with the volatility of that job market.

Journalism 69

Journalism Reddit Newspapers Government 69

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

A good plan starts with a review of past history, including brand perception, activity over the previous year, and recent earned media successes or lack of the same. You can gain buy-in from decision-makers and ensure quick course corrections for any mistakes by building checkpoints and milestones into the plan. Establish a baseline.

Writing 130

Writing Comparison Product Launch Leadership 130

PR in High Definition

DECEMBER 17, 2020

Move over media relations. Companies, and particularly in-house PR teams, are focusing less and less on traditional media coverage. Of course, the media remains an important audience to communicate to, but comms specialists must start to look at the reputation all around them, not just in the media.

Trends 71

Trends Reputation Course Media Relations 71

Prakkypedia

AUGUST 9, 2014

Whether you call your role “PR” or “media relations” or “corporate communications”, it’s impossible to have a highly successful comms program without having some input from others around you. You may want to provide the media with a spokesperson from outside your organisation. They also keep up with local news.

LinkedIn 105

LinkedIn Local Meeting Corporate 105

Konnect Agency

OCTOBER 2, 2019

We work hard to secure national, local, and trade media coverage for our amazing clients – but once that placement goes live, our efforts don’t end there. It’s important to keep the momentum going and maximize the exposure for each piece of meaningful media coverage So, you’ve got press! Media are people too!

Instagram 71

Instagram LinkedIn Social Media Agency 71