Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. For questions or PR support, contact me via jerry@spinfactory.com.

Publicity 52

Publicity Marketing eBook Public Affairs 52

The Proactive Report

JUNE 18, 2021

Of course those things have to occur. What does PR do? Result: Web traffic increased time coincident with this campaign and they received more than 1600 downloads of the Guide. If our major PR goal is awareness then you should establish what level of awareness you have now, what you want to have after a specific time.

Small Business 213

Small Business Fashion Groups Local 213

Rock the Status Quo

MARCH 9, 2015

I read a ton (I mean, a ton…close to 100 blog posts and articles per day, as well as two business books and six to eight fiction per month), I test different things, I take online courses. What intimidates you most about digital PR? What is your biggest PR win? Right now it’s semantic SEO!

SEO 100

SEO Web Education Digital PR 100

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Digital PR practitioners have had to step up and learn new skills.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Doctor Spin

DECEMBER 20, 2023

“The PR function should be represented at the C‑level no matter what.” PR professionals don’t have to know anything about web design, art direction, or UIX.” “To To work with PR, you don’t have to know anything about PR history, academic research, or theories.” “A A PR strategy is the same as a PR plan.”

Brand 52

Brand Branding eBook Resources 52

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach. Then click on ‘Create a Research List’.

Digital PR 161

Digital PR Tools Pitching Film 161

ZudePR

JANUARY 21, 2016

You’re an SME struggling with web marketing. You want to learn more about digital marketing and SEO. Not just websites either; wider web marketing as well. Digital PR. It’s a well-designed round-up of the last 31 days’ digital PR happenings. You Should Read This If. Scott Guthrie.

Digg 104

Digg SEO System Reddit 104

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Digital PR is an ill-defined term.

Digital PR 60

Digital PR SEO Small Business Blogging 60

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports.

Trends 60

Trends Media Report Technology 60

Doctor Spin

JANUARY 8, 2022

We got to experience the hippie web (2005-2015) revolving around earned and owned media. It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles. One and a half-decade after the dot-com bubble, the money web (2015-present) began to gain momentum.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

We got to experience the hippie web (2005-2015) revolving around earned and owned media. It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles. One and a half-decade after the dot-com bubble, the money web (2015-present) began to gain momentum.

Industry 52

Industry Web Wikipedia Education 52

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

The Proactive Report

DECEMBER 24, 2014

And that’s not just the majority of mobile time, that’s the majority of all digital time. Does any of this matter to PR? If your immediate reaction is ‘games, of course’, think again. Mobile Web. And don’t forget about the content being consumed on the mobile web. percent access content/information.

Mobile 201

Mobile Strategy Web Consumer 201

The Proactive Report

FEBRUARY 7, 2016

and, of course, KPIs. Q2: Do KPIs also apply to PR? A2: Of course there are KPIs for PR, e.g. share of voice, brand sentiment, influencer relations. One of my fave case studies is Sony Europe deflecting customer calls to web with content, saving call center $350k in just 2 weeks. Please give examples.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. The growth of social and digital media, of course, presents both challenges and opportunities for reputation management.

Reputation 185

Reputation SEO Web Community 185

Doctor Spin

DECEMBER 20, 2023

“The PR function should be represented at the C‑level no matter what.” PR professionals don’t have to know anything about web design, art direction, or UIX.” “To To work with PR, you don’t have to know anything about PR history, academic research, or theories.” “A A PR strategy is the same as a PR plan.”

Brand 52

Brand Branding eBook Resources 52

Sword and the Script

FEBRUARY 29, 2020

That’s according to a data analysis of more than 700,000 articles by SEMrush , which makes a tool for analyzing web content. These backlinks are important to digital PR and marketing for two primary reasons. Of course, because it’s really hard to organize thousands of words on a page in a way that helps people.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). He's also a world-leading web strategist, content marketer, author, and speaker.

Writing 114

Writing Social Media SEO Blogging 114

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. This, of course, requires you first to create a resource that is worthy of pitching.

Google 71

Google Infographics Pitching Resources 71

ZudePR

MAY 31, 2015

The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. ” #9: Andy Crestodina (Chicago, US).

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. Curating your media list solves this. Realistically, all campaigns want links.

Construction 62

Construction How To Media Google 62

Frederik Vincx

DECEMBER 11, 2015

Of course, no single employee can handle every task. PR is a broad industry that calls on multiple competencies. Raise the geek-factor of your experiment team and include technical colleagues like web developers or systems administrators. Stuart Bruce, PRCA Digital PR Report 2015: Need for more training.

How To 60

How To Software System Employee 60