ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. The growth of social and digital media, of course, presents both challenges and opportunities for reputation management.

Reputation 185

Reputation SEO Web Community 185

The Proactive Report

FEBRUARY 7, 2016

and, of course, KPIs. Q2: Do KPIs also apply to PR? A2: Of course there are KPIs for PR, e.g. share of voice, brand sentiment, influencer relations. One of my fave case studies is Sony Europe deflecting customer calls to web with content, saving call center $350k in just 2 weeks. Please give examples.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Doctor Spin

DECEMBER 20, 2023

“The PR function should be represented at the C‑level no matter what.” Corporate communication and CSR must be ‘boomer boring,’ cringe, and woke.” “PR PR professionals don’t have to know anything about web design, art direction, or UIX.” “To A PR strategy is the same as a PR plan.” And so on. “Top

Brand 52

Brand Branding eBook Resources 52

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. That’s according to a data analysis of more than 700,000 articles by SEMrush , which makes a tool for analyzing web content. These backlinks are important to digital PR and marketing for two primary reasons.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

ZudePR

MAY 31, 2015

The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. “I share to be part of a community.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). He's also a world-leading web strategist, content marketer, author, and speaker.

Writing 114

Writing Social Media SEO Blogging 114

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. This, of course, requires you first to create a resource that is worthy of pitching.

Google 71

Google Infographics Pitching Resources 71

Frederik Vincx

DECEMBER 11, 2015

Of course, no single employee can handle every task. PR is a broad industry that calls on multiple competencies. Raise the geek-factor of your experiment team and include technical colleagues like web developers or systems administrators. Stuart Bruce, PRCA Digital PR Report 2015: Need for more training.

How To 60

How To Software System Employee 60