Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Technology has largely enabled this.”

Storytelling 329

Storytelling SEO Community Engineering 329

Waxing UnLyrical

DECEMBER 8, 2014

As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Why Your Brain Loves Good Storytelling.

Storytelling 76

Storytelling Resources Web Journalism 76

5W PR

AUGUST 14, 2023

It’s a strategic discipline that requires understanding audiences, effective storytelling , and navigating complex communication landscapes. PR is strategic and requires understanding audiences, storytelling, and navigating complex communication landscapes.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Barokas

SEPTEMBER 11, 2017

This year, Barokas PR has the honor of hosting a panel on Thursday, September 28, highlighting storytelling in the 21 st century and the importance of using data to garner press interest. Technology has drastically changed since the days of fax machines and floppy disks, and so has the media landscape. We’re stoked!

Storytelling 74

Storytelling Data Local Leadership 74

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. The Essence of Brand Narrative Control Brand narrative control is the art of shaping and maintaining a cohesive and captivating storytelling strategy across various channels.

Brand 78

Brand Branding Storytelling Software 78

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Digital Storytelling: The Future of PR. The Earned Media Paradox. Meanwhile, PR only reached $16.5

How To 223

How To Marketing Storytelling Measurement 223

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. ContentTECH Summit. Dates: April 8-10, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

A resource for high-level storytelling In technical industry sectors like B2B and ad tech/martech, it’s not always easy for an internal team to recognize the bigger story. These attributes of strategic PR are not the only ones, but they’re important for any new C-suite executive.

Leadership 182

Leadership Reputation Internal International 182

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The internet and social platforms are key tools for storytelling, brand management and connection. As professionals in an ever-evolving field, those of us in PR, especially tech PR, must adapt to new technologies, platforms, and trends. Adaptability and flexibility It’s all about change.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

FEBRUARY 2, 2022

Using data and technology can help you make pitching even more targeted and precise. Uploading and distributing news releases is so easy and l love the fact it automatically uploads the release to your website without you having to do this separately.” ~ Mark Hannan, Director of Corporate Communications, Scottish Ambulance Service.

Pitching 195

Pitching Data Technology Storytelling 195

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. He has also held various roles with three Twin Cities public relations firms. See” you on the 17th!

Creativity 0

Creativity Community Storytelling Agency 0

Doctor Spin

FEBRUARY 15, 2024

Spin Academy | Online PR Courses Communications or Communication The terms “communications” and “communication” are often used interchangeably, yet they embody separate concepts within the context of language, technology, and the study of human interaction. Here are some typical examples of corporate cringe: Over-exaggeration.

Communications 52

Communications eBook System Corporate 52

Presspage

JULY 11, 2023

To address these challenges, MEPRA Academy organized a webinar titled 'Navigating Global Communications Challenges: Beyond Translation for Successful Storytelling.' Technology solutions can play a vital role in supporting this strategy. However, for Corporate Communications teams, global expansion also brings unique challenges.

Strategy 60

Strategy Communications Local Technology 60

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Required experience: data services, SaaS, or marketing technology. Requirements.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Required experience: data services, SaaS, or marketing technology. Requirements.

Software 150

Software Measurement Analytics Data 150

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In The art of the lie extends far beyond politics, he said.

Conference 113

Conference Communications Storytelling Social Media 113

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. As a PR pro, you must have heard a thousand times about emotional storytelling. This technology can track up to 32 muscle groups in the viewer’s face about 15 times a second. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

PR 20/20

OCTOBER 10, 2019

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Partners: Dozens of AI-powered marketing technology companies partner with Marketing AI Institute to help make AI more approachable and actionable. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Their Insights section of their website is an excellent resource to learn about technology updates, latest trends, employee experiences and more.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Onclusive

MARCH 6, 2019

I went to Schwab and had responsibility as CMO, which included corporate communications as well as for PR, basically everything but Investor Relations. Since then I’ve worked on boards and as an advisor to a lot of companies that are about technology empowering marketers through technology.

Banking 199

Banking Marketing Measurement Leadership 199

Stephen Waddington

JULY 16, 2021

This is likely to be an issue on the corporate agenda for the next decade. Inside out communication – the future shape of human and authentic leadership Coaching and mentoring Content and channel planning Storytelling 5. The crisis has had a devastating impact on financial capital but has led to a rise in social capital.

Publicity 199

Publicity Government Crisis Employee 199

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The issues drove headlines more broadly, across business and top-tier technology media. Savvy PR pros took advantage of the storytelling opportunities, inserting a client point of view on large issues and building thought capital to distinguish them from competitors.

Privacy 156

Privacy Advertising Advertising Data 156

Stern + Associates

MARCH 3, 2023

That means identifying and explaining need – whether for a more sustainable economy, for more helpful technology or for a new approach to leadership – is key to our job. That’s why storytelling is at the core of everything we do. In our own work, we have clients who work in many areas of business and society where challenges abound.

Communications 107

Communications How To Banking Government 107

Cision

MAY 10, 2016

Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way?

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Communications technology. Blog: What Does “Storytelling” Mean to You? Blog: Code of PR Ethics? 105 Answers from Communicators.

Survey 122

Survey Communications Ethics Measurement 122

OnePitch

OCTOBER 20, 2022

She has experience in corporate reputation management and crafting earned media stories. The technology in this story was a design application. co-design journalist, thinking he would draw in the technology as part of the design story. Rather than pitching a tech-centric journalist, I approached a Fast Co.

Media 96

Media Sports Agriculture Pitching 96

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. In other words, most people reading this have already been distracted. Captivate, Then Maintain.

Consumer 243

Consumer Brand Branding How To 243

Waxing UnLyrical

AUGUST 11, 2014

You Are Being Tracked Online By A Sneaky New Technology – Here’s What You Need To Know. 3 TED Talks That Uncover the Secrets of Storytelling. Why:Storytelling is vital to the success of your brand because of its connection-building power. Image: Steven Depolo via Flickr, CC 2.0. Based in the Washington, D.C.,

Storytelling 87

Storytelling Privacy Resources Web 87

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. We are now in an era of burgeoning corporate social responsibility, in which many in the millennial generation expect companies to take a stand on issue(s) or initiatives designed to contribute to the social good.

Brand 196

Brand Branding Reddit B2B 196

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% e) Championing a customer-centric corporate culture. e) Championing a customer-centric corporate culture. CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). of revenue in marketing, compared with 7.9%

Survey 104

Survey Marketing B2B Content Marketing 104

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Stephen Waddington

JULY 17, 2018

A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation. We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling.

Storytelling 60

Storytelling Local Community Case Study 60

Newsfile

MAY 11, 2023

Furthermore, distributing a press release that announces this great achievement shows that you are invested in ESG storytelling. Involvement with Charity Work or Making a Charitable Contribution Corporate philanthropy supports the well-being of others through donations, volunteerism, sponsorships and other forms of giving back.

Writing 52

Writing Energy Training Education 52