Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.

Social Media 118

Social Media Video Marketing Media 118

PRSay

MARCH 26, 2024

Recent news about bipartisan legislation that would compel TikTok’s Chinese parent company to sell the social media app or see it banned in the United States is generating buzz among communicators. For some brands, a TikTok ban could significantly alter the influencer strategies central to audience engagement campaigns.

Strategy 86

Strategy Viral Social Media YouTube 86

PRSay

MAY 18, 2022

Whitehouse, founder and managing partner of Copperfield Advisory , a New York-based boutique consulting firm for brand reputation, was a guest speaker for PRSA Storytellers on May 11, “Lessons From Political Communications for Corporate Comms Professionals.”. People generally don’t want to talk about politics now.

Corporate 162

Corporate Communications Storytelling Government 162

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy.

Corporate 78

Corporate Industry Communications Ethics 78

Communications Conversations

OCTOBER 28, 2022

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Those blogs probably drive organic traffic to their corporate sites (a huge goal, I’m sure).

Blogging 109

Blogging Corporate Survey Interviews 109

PRSay

APRIL 26, 2022

For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. Amid deep social and political divisions, can PR professionals, who are often tasked with avoiding risk, craft messages that bring people together? PRSA and PRSSA were among the partners in this year’s report.

Corporate 120

Corporate Report Survey Employee 120

Axia PR

APRIL 1, 2024

What the EU AI Act Means for Corporate Communication How Reddit Went from Unmoderated Mess to a Hot Social Platform 60-Second Close: Moving from Chaos to Directed PR Strategy

Reddit 71

Reddit Strategy Corporate Communications 71

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

It’s difficult to separate the cause from the effect here (large and successful companies are media magnets after all), but successful CEOs use various PR strategies and channels to engage with stakeholders, share insights, and shape narratives. But what exactly does CEO visibility entail, and why does it matter?

Corporate 182

Corporate Analysis Reputation Trends 182

Prohibition

JANUARY 19, 2024

Looking for the latest social media updates? Consumers are wanting to engage with the real people behind the brand rather than corporations with no real story or substance. What has worked historically across social media marketing will not work here! Look no further, check out our round-up below.

Groups 62

Groups Instagram Social Media Trends 62

5W PR

JANUARY 2, 2020

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. Before innovations in social media and the wider internet, companies could afford to maintain a closed-off image of distant and imposing glass offices.

Corporate 120

Corporate Communications Consumer Community 120

Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Optimize Your Social Media Pages.

SEO 80

SEO Social Media Strategy Media 80

Shift Communications

DECEMBER 9, 2021

As our managing partner Rick Murray stated, “corporate character” will be one of the next big business drivers. Brands work tirelessly on social media to cultivate a loyal, connected audience. It’s been long known that equal effort should be put into executive positioning on social media, too.

Social Media 113

Social Media Communications Media Leadership 113

Wadds Inc.

JUNE 5, 2023

Amanda Coleman's Everyday Communications Strategies provides advice on proactively managing issues in corporate communication. A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand. Coleman’s manual is reassuringly comprehensive.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

PRSay

JUNE 2, 2021

Whether we knowingly or subconsciously apply them, we use strategies in the face of most every challenge — from navigating a busy day to meeting business objectives. In a game of spades, a player’s strategy may involve pulling the spades from a competitor’s hands, while long-distance runners employ a variety of strategies to reach their goal.

Strategy 176

Strategy Meeting LinkedIn Communications 176

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Communications Conversations

MARCH 26, 2019

Others yet, strategy. Whereas, if your comms team gets more involved with media work and social media marketing (especially on the paid side), you’re probably reporting to marketing or strategy. Beyond that, I also think about how corporations see some of these different functions.

Corporate 87

Corporate Report Social Media Media 87

Stuart Bruce

MARCH 14, 2018

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. Digital and social media. There is a lot about digital and social media. The real issue is strategy and measurement. The real issue is strategy and measurement.

Corporate 115

Corporate Communications Pinterest Public Affairs 115

Stephen Waddington

NOVEMBER 3, 2021

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. In late March the corporate workforce shifted from working in the office to home, and areas of the economy exposed to the virus such as entertainment, leisure, hospitality, and visitor attractions shut down.

Corporate 113

Corporate Communications Government Crisis 113

Ronn Torossian

MAY 25, 2016

In a world of rapid change, corporate culture isn’t static. It is continuously evolving and requires a strategy that considers how people within organizations think, feel, and behave. Today’s smartest business leaders are using social media to create a greater sense of shared purpose within their organizations.

Corporate 150

Corporate How To System Social Media 150

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

5W PR

MAY 17, 2022

Fortunately, with the right strategies , companies can more effectively generate leads and convert them into paying customers. Companies can also find people on social media platforms that provide businesses with news coverage at a faster pace. Established relationships. Art and science.

Strategy 88

Strategy Content Marketing Employee Google 88

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. The consequences of which have been reputationally and financially damaging. Not to mention a crisis minefield for PR and comms teams to manage.

Analysis 195

Analysis Media Financial Reputation 195

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. The consequences of which have been reputationally and financially damaging. Not to mention a crisis minefield for PR and comms teams to manage.

Analysis 195

Analysis Media Financial Reputation 195

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards. Instead, focus on using ‘trending’ audio.

Video 62

Video Social Media Instagram Media 62

Reputation Us

FEBRUARY 21, 2023

But content also includes your press releases, corporate communications and annual report. To create effective buy-in, the CMI survey found 64 percent of people are swayed by information from a trusted relationship; 26 percent by information from a news source, and 10 percent by information from social media.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Solo PR Pro

FEBRUARY 6, 2024

In 2024, solo public relations professionals must adeptly navigate the digital landscape, leveraging data-driven strategies while contending with economic challenges. While “data-driven strategies” sounds like something out of the corporate jargon handbook, you may not realize how you can apply it to PR.

Data 52

Data Strategy Publicity Handbook 52

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels. Twitter users take a stand to call for action.

Social Media 62

Social Media Trends Media Instagram 62

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. Do banner images across all your social profiles match up?

Social Media 104

Social Media Media LinkedIn Facebook 104

5W PR

FEBRUARY 26, 2024

The best way for brands to connect with these customers is to avoid generic marketing strategies and delve into the captivating world of strategic PR, tailor-made for this coveted crowd. Strategies that work include exclusive loyalty programs with points, discounts, and early access perks as a start.

Strategy 78

Strategy Brand Branding Product Launch 78

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

For business leaders, the rise of social media has powered a shift from public relations to public engagement. And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. You’d think that during the COVID-19 pandemic, C-level executives would ramp up social media activity.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Prohibition

NOVEMBER 6, 2021

Understanding social PPC for your business. Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. After this article, you should be able to determine whether or not you should begin spending on PPC for social media. What is paid social media? How does Social PPC work?

Social Media 62

Social Media Media Advertising Advertising 62

PRSay

FEBRUARY 23, 2022

Monthly livestreams on the PRSA LinkedIn page take readers deeper into stories covered in Strategies & Tactics. Weiner spoke with John Elsasser, editor-in-chief of Strategies & Tactics , during a Feb. Quantitative measurements might count media clips or social media activity. A simple plan.

LinkedIn 124

LinkedIn Strategy Measurement Analytics 124

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. IMPROVE YOUR CONTENT STRATEGY.

Strategy 149

Strategy SEO B2C Engineering 149

NewsWhip

FEBRUARY 19, 2021

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. Aggressively adapting to this future is going to be a requirement for these professionals to maintain their responsibility for reputation strategy – and their professional relevance. .

Reputation 88

Reputation Social Media Reddit Media 88

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Communications Conversations

MARCH 4, 2020

Last week, Greg Swan shared an interesting tweet as part of his presentation on the state of social media in 2020. But, I thought it was very interesting–and worthy of more conversation considering the implications for social media marketers. It talked about the “half life” of content. Twitter: 20 mins.

Social Media 68

Social Media Pinterest Strategy Media 68

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

Much of the corporate advocacy we’ve seen has been in response to issues in the news, like the state-sponsored bathroom bills or the #takeaknee movement among NFL players. But social advocacy works best when it grows out of existing corporate values and the strategies and tactics that communicate them.

Corporate 149

Corporate Policies Privacy Construction 149