Stuart Bruce

FEBRUARY 24, 2015

Despite, or perhaps because of, their own lack of expertise 22% of heads of communications see the changing digital and social media landscape as the biggest future challenge. I’ve long argued that is much easier to teach social and digital to a PR professional, than it is to teach PR to a social media expert.

Social Media 60

Social Media Public Affairs Media SEO 60

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. And we got to work on an answer and strategy for that. We recently had a conversation with a public affairs client.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Their blog covers topics from PR tips, company culture, social media and more. Approach: We listen. Work hard play nice. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Cision

MAY 12, 2016

Before you can build a strong communication strategy, you must do the research. Nick Gourevitch, partner at Global Strategy Group, says you can’t rely on your gut instinct when it comes to delivering impactful communication. What are you most excited for in your new role as partner at Global Strategy Group?

Public Affairs 120

Public Affairs Groups Social Media Analytics 120

5W PR

SEPTEMBER 27, 2019

The responsibilities can sometimes vary depending upon whom they work for.For the government, the role is usually to let the public know about the different activities of a governmental office, department, or official. You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. However, public relations has such know-how.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Landis PR

JANUARY 30, 2024

Public relations should be just as critical to an organization or company’s success and should be viewed as a cost of doing business. With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. What are your past experiences with PR, and what strategies have worked or failed?

Leadership 105

Leadership SEO Measurement Reputation 105

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. EKA is a leader in providing public and private sector experience and assistance when making critical decisions. Critical Mention.

Communications 81

Communications Crisis Communications Media Crisis 81

Stuart Bruce

NOVEMBER 27, 2015

Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. Photo @h_kirigo.

Mobile 60

Mobile Public Affairs Government Local 60

Cision

JUNE 13, 2016

ET Cision’s Mark Reilly and public affairs campaign strategist Mike Panetta of Beekeeper Group will discuss how to not only reach your audience, but motivate them to take action. Find one that can send emails, track open and click-through rates, engage your supporters as well as promote and track their activity on social media.

Communications 120

Communications Social Media Meeting Public Affairs 120

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 122

Communications Crisis Internal International 122

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. These days, clients are considering multi-faceted sustainable event strategies, and everyone is starting to pay attention to their triple bottom line. It’s business as usual, but with new perspectives and priorities.

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations defined? It’s not a bad take.

Interviews 99

Interviews Publicity Technology Social Media 99

Landis PR

FEBRUARY 26, 2024

Public policy decisions can impact our client businesses and organizations, making it imperative for PR and communications experts to understand how to navigate this terrain effectively.

Policies 59

Policies Publicity Community Construction 59

Solo PR Pro

MAY 8, 2018

” At that time, we noted that while this site has “PR” in the name, professionals in a wide range of disciplines share common issues and challenges, and all could learn from the insights and success strategies we share. Corporate communications. Media buying. Media relations. Public affairs.

Public Affairs 40

Public Affairs Internal International Community 40

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Public speaking was more exposed, intimate and immediate in how it connected the communicator and the audience in real time, allowing them to play off each other. It is also an almost primitive way of communicating compared to most of today’s PR strategies.

Policies 120

Policies Internal International Public Affairs 120

Cision

SEPTEMBER 22, 2016

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. What are some of the key components of a successful marketing strategy? Rapid Fire Round.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Truth is: Working in the PR/comms/social world isn’t easy. It’s stressful–reports consistently have PR/comms/social in the top 10 most stressful jobs , seemingly, year after year.

Apparel 106

Apparel Public Affairs Training Corporate 106

Reputation Us

OCTOBER 12, 2015

A solid communications strategy starts with prioritizing your internal audience. My best public affairs advice: Employees should be addressed first and foremost, not last. Communicate with them before the media, and before social media. In an age of social media, this is more important than ever.

Employee 60

Employee Communications Public Affairs Internal 60

Communications Conversations

MARCH 10, 2015

Specifically, in the PR/social media industry. A transplant from DC, Dustee holds one of the more high-profile corporate PR jobs in town. Look at the next level down, and you see numerous women playing key roles within their agencies and corporations: Kendra Klemme, director-communications/PR, Starkey.

Public Affairs 60

Public Affairs Leadership Local Corporate 60

Landis PR

JANUARY 22, 2024

Looking to validate and amplify their communication successes, CMOs – or chief marketing officers – need to be aware of effective strategies that truly reshape the broader landscape of organizational impact. 2) Aligning measurement with your organisational strategy Quantitative and tactical factors are often the easiest to measure.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Beyond PR

SEPTEMBER 26, 2016

During the recent webinar Measuring the Value of an Integrated Communications Strategy , Cision’s Michelle Vangel explained the importance of multichannel measurement, while TD Bank’s John Pluhowski and Newmont Mining’s Ricardo Adame explored the ways in which their brands benefited from applying AMEC’s framework to their strategies.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Solo PR Pro

NOVEMBER 17, 2015

This summer, Kevin launched a 10-question survey – “The State of Public Relations and Communications at Public Affairs Schools” – with the aim of providing these schools with a way to compare their communications efforts with those of their peers. media training and communications strategy).

Creativity 40

Creativity Public Affairs Policies Survey 40

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Leverage Public Relations: Public relations will significantly amplify your communications strategy.

Strategy 59

Strategy Company Communications Construction 59

Communications Conversations

OCTOBER 18, 2016

Susan Roeder, director of public affairs, Andersen. What I love about Susan isn’t how smart she is when it comes to navigating the world of corporate communications within a large org the size of Andersen (because she’s great at that). Jamie Plesser, director-interactive marketing strategy & execution, Allianz.

Agency 60

Agency Groups Public Affairs B2B 60

Doctor Spin

MAY 21, 2023

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Media relations. Public affairs (PA).

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

NewsWhip

MAY 26, 2020

Clyde Group is a high-growth, PR & Public Affairs firm with a tremendous track record of success in Washington. We offer high level strategy, boots-on-the-ground tactical execution, and over-service the heck out of our accounts. Two years ago NewsWhip was fortunate enough to add Clyde Group as a new client.

Groups 78

Groups Crisis Management Crisis Public Affairs 78

NewsWhip

APRIL 14, 2021

Increasing cross-functional awareness and expertise, Kate and her team serve as strategic advisors, focused on deep, mixed-methods evaluation of progress, sensitive early indicators of risk and opportunity, and aligned and integrated strategy development. Paul: In the first of those three, you were talking about both media and social media.

Analytics 78

Analytics Data Crisis Reputation 78

Landis PR

JULY 31, 2023

Like other automation technologies we’ve seen crop up over the years, AI could handle monotonous and often time-consuming tasks, freeing up marcomms professionals to focus on big-picture strategy and relationship building. Linda shared the example of Muck Rack’s new PressPal.ai Chances are, you might already be using AI without knowing it.

Communications 97

Communications Marketing Pitching Technology 97

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. I worked for my school newspaper, and when I joined the Marines I was a public affairs officer. How did your time in the Marine Corps prepare you for agency and corporate life? Maybe you’ll tell it through social media.

Internal 67

Internal International Conference Public Affairs 67

Maxim Behar

NOVEMBER 15, 2023

I started creating news with the idea of making products and people more popular in the media. However, in the last 10 years, media has changed and so have the ideas. Now, 10% of it is in print, the other 90% is on the social media platforms. Thus, we should make everything seem interesting on social media.

Hotels 63

Hotels Newspapers Journalism Ethics 63

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. Developing social media marketing policies. Communication officers constantly analyze effectiveness of their smm efforts and improve initial strategies based on the acquired knowledge. Drafting and executing complex promotion strategies.

Infographics 63

Infographics Corporate Policies Reputation 63

Landis PR

DECEMBER 4, 2023

That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. Every word, every piece of content, every content strategy would begin to look and sound largely redundant. Content creation is merely experiencing the next wave of its evolution.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Flatiron Communications

FEBRUARY 2, 2019

An increase in the number of media owners with political or social agendas. _ The rise of social media as the primary source of (often dubious) news. _ Q22) What is the difference between public affairs and public relations? _. Is this a viable strategy? Why/Why not? _. _.

Media 41

Media Public Affairs Journalism Retail 41

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Alexandra Figueroa is chief of the web and social media branch of the US Census Bureau.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Alexandra Figueroa is chief of the web and social media branch of the US Census Bureau.

Communications 40

Communications Conference Government Policies 40

Communications Conversations

MAY 13, 2015

She combines her Public Relations major and Psychology major well, working campus jobs that tap into both areas of expertise. Last summer she sought and earned a social media/editorial internship with New York Girl Style, a leading lifestyle media company where she wrote and published weekly articles, blog posts and social media content.

Groups 60

Groups Internal International Conference 60