Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The internet and social platforms are key tools for storytelling, brand management and connection. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Engineering 329

Sword and the Script

MAY 29, 2018

Of the 155 respondents, more than 120 took the time to write in answers this post is designed to share some of them that stood out. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. 26) “I wish they understood the value of storytelling the way I do.”. 20) “We do not control the message.”.

Corporate 74

Corporate Communications Survey Employee 74

Ethical Voices

JUNE 12, 2023

What I did as a consultant was not deadline-based pitching. I’m in the middle of working with a client where there are six messaging guides I have to write. I had a six-month-old and I needed to be able to monitor my time. That’s hard work, I will tell you. I come from Pakistan.

Ethics 69

Ethics Storytelling Communications Training 69

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. The results?

Survey 95

Survey Industry Leadership Study 95

PRSay

AUGUST 8, 2018

Agencies, corporate communicators and larger teams typically use these. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts. During Autism Awareness Month in April, you can share relevant content or pitch stories throughout the month.

Pitching 136

Pitching Interviews Video Report 136

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Brad Marley , Chief Storyteller, Yelram Media . Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! Write a press release. If you’re proactively pitching the press about your company, note at the end of your pitch that your spokesperson has been quoted in major publications to reinforce credibility. Share with clients.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Deirdre Breakenridge

NOVEMBER 16, 2016

The PRTech ecosystem only included a small swarm of companies when we first started AirPR, and now it spans more than 80 , including things like corporate newsroom publishing platforms (Pressvine), visual storytelling tools (Canva), and measurement and analytics tools (what we do).

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Return of increased PR budgets.”

Writing 192

Writing Communications Marketing B2B 192

Wadds Inc.

JANUARY 16, 2023

Marc: With only little formal education and growing up in humble environments, Abraham Lincoln not only stands as a political giant in American history, but his ability to connect with audiences as a master storyteller and persuader are most worthy of our examination. That was why I included a brief section about Lincoln in my book.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. With time, we can put the “pitch and pray” relationships in the rear-view mirror, and build connections that are truly beneficial to both parties.

Software 0

Software Media Leadership Journalism 0

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

OCTOBER 9, 2019

Once you’ve established how to best communicate with each audience, start A/B testing different writing styles, images and video content in each post. Use Social Media for Storytelling. You can do so by producing valuable content that doesn’t sound like an actual sales pitch. . Understand How to Follow Social Media Trends.

Social Media 75

Social Media Marketing Media Instagram 75

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Susan Davis International has a long history of award-winning work in the military space, including serving Department of Defense agencies, Veteran Service Organizations and corporations looking to support and market to the military. Rapid Fire Round.

Policies 120

Policies Internal International Public Affairs 120

Sword and the Script

SEPTEMBER 5, 2017

For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established. Whether your job is to writing advertisements, pitching reporters, or creating good content, make your customer the hero. Too many brands miss this important point. Can your agency bring big ideas and execute?

Brand 70

Brand Branding B2B Exercises 70

Waxing UnLyrical

MAY 18, 2016

Unexpected roles : College drop-out who now runs a multi-million corporation. If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. In a similar fashion, feature a compelling moment in your pitch. A family member or friend who is impacted by the disease or circumstance. Open with a moment. “If

Fashion 75

Fashion Survey Education Corporate 75

MaccaPR

FEBRUARY 2, 2017

Our staff is thrilled: Reporters like to write for a shiny, glossy package that lets you create a cover story in a different way. With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. We are always pitchable by PR people. Please weigh in!

Print 48

Print Newspapers Interviews Journalism 48

Sword and the Script

MARCH 22, 2016

Our “thought leader” had made it to the end of the webinar with a couple thousand customers and prospects logged on, only to tactlessly pitch her services in response to a routine question. But age too is affected by automation threatening to replace some jobs, the way a bot writes news reports for the likes of the AP.

Survey 60

Survey System Trends Small Business 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. The essence of great storytelling is taking the reader on a journey. Why stories?

Storytelling 120

Storytelling Skype Energy Software 120

Remote PR Jobs

SEPTEMBER 25, 2023

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. Lamont Johnson with The Art Department typically invoices $800 to write and distribute a press release on wire services such as PR Newswire and PRWeb. Great publicity must be earned.

Radio 100

Radio Print Television Local 100

Landis PR

JULY 31, 2023

AI can speed up tedious tasks If you hate pulling monthly reports or need a faster way to turn your bullet points and ideas into a polished pitch or press release, AI could be the answer. It can help you generate press releases from keywords or headlines—and even aggregate a list of journalists who might be interested in your pitch.

Communications 97

Communications Marketing Pitching Technology 97

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. An assignment in her PR Writing class turned her into an advocate for public policy change.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. The deluge of PR pitches. Pitch proof points with claims. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week.

Survey 176

Survey Marketing B2B Study 176

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Public relations professionals are always seeking new ways to get their clients’ stories out – from pinning down the right message to crafting a perfectly tailored journalist pitch. Translate them into relevant language that isn’t techspeak or a list of corporate buzzwords. Have an engaging pitch. Use examples.

Pitching 140

Pitching B2B Infographics Study 140

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Effective storytelling improves valuations. Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications. It takes an average of 4 hours to write in 2022. I’m open to pitches on these, but please read this first.

B2B 116

B2B Marketing Survey Software 116

Cision

JULY 30, 2015

Want pitching tips that will help you land an interview? Click here for 10 Media Pitching Do’s and Don’ts! Write out a few concise messages that need to be delivered during the interview, and have them in front of you, if possible. Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights.

Interviews 120

Interviews How To Media Infographics 120

Beyond PR

MARCH 30, 2018

that prefers pitches via e-mail with phone call followup afterward. Is it really so difficult to imagine a bot that would generate pitch ideas for specific journalists? It could determine which ones will be receptive to a pitch and whose coverage would tie back to any of the client’s key performance indicators, including sales revenue.

Publicity 85

Publicity Training Technology Data 85

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. “Content marketing will revolve more around individuals and storytelling components.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Contently - Strategy

OCTOBER 15, 2020

” That’s why brands and publishers alike have opted for more personality in their messages, even letting certain employees include their names in corporate emails. We love email,” GE’s Chief Storyteller told us. “It When companies write about themselves, we usually wind up with dry, hollow press releases.

B2B 130

B2B Trends Video Course 130

Rock the Status Quo

FEBRUARY 3, 2015

But a client win that really made a difference in my career was when I was starting my first agency, and a former client who headed up corporate communications at American Express told me she wanted to be my first client. Put on your storytelling cap and head over to my website to choose your questions!

Agency 100

Agency Advertising Advertising Twitter 100

Contently - Strategy

OCTOBER 15, 2021

” That’s why brands and publishers alike have opted for more personality in their messages, even letting certain employees include their names in corporate emails. We love email,” GE’s Chief Storyteller told us. “It When companies write about themselves, we usually wind up with dry, hollow press releases.

B2B 57

B2B Content Marketing Trends Marketing 57

Flatiron Communications

MAY 2, 2017

I thought I’d list a handful of those on which I’ve come to depend: MuckRack : Some years ago, I co-developed an app called MatchPoint, which surfaced the names of reporters to “pitch” based on their body of work versus their job titles or reporting beats alone. “I’m calling to follow-up” is a no-no.

Tools 45

Tools Twitter Report Pitching 45