Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Ishmael's Corner

MAY 1, 2017

The Art Of Storytelling In Business Communications And Public Relations. A corporate feature in a mainstream publication is the PR equivalent of a home run. The post PR Insights from Reverse Engineering a New York Times Corporate Feature appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Engineering 60

Engineering Corporate Storytelling Communications 60

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Engineering 329

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

Have questions in your back pocket If you ask good questions up front, you get stronger material that goes beyond corporate bullet points. In a way, this idea ties back to the old “Show, don’t tell” principle in storytelling. Details like that make a byline more than just another pitch.

Interviews 296

Interviews How To Reddit Journalism 296

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The internet and social platforms are key tools for storytelling, brand management and connection.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

MAY 29, 2018

9) “That reporters don’t write corporate profiles, they cover NEWS.”. We can pitch with social media, but actual editorial coverage is not necessarily predictable, not is the tone or content angle.”. 26) “I wish they understood the value of storytelling the way I do.”. 20) “We do not control the message.”.

Corporate 73

Corporate Communications Survey Employee 73

Ethical Voices

JUNE 12, 2023

What I did as a consultant was not deadline-based pitching. You see that today with corporations, special interests, politicians, they’re trying to make us think that we are separate from one another and that we have to fight for space for our issues. I had a six-month-old and I needed to be able to monitor my time.

Ethics 69

Ethics Storytelling Communications Training 69

OnePitch

OCTOBER 20, 2022

She has experience in corporate reputation management and crafting earned media stories. Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients. What’s the best pitch of yours that resulted in coverage and what elements made it successful? lens to planning for our clients.

Media 96

Media Sports Agriculture Pitching 96

Axia PR

JANUARY 22, 2018

From cave drawings and legendary tales to biblical passages and novels, the art of storytelling captivates us. How do companies discover the useful snippets necessary for a unique, creative and authentic corporate narrative? And the foundation of all good stories, of course, is the unexpected adventure contained within.

Pitching 54

Pitching Media Storytelling Creativity 54

Contently - Strategy

OCTOBER 18, 2021

Or worse, the leader then takes that indecipherable jargon, put it all over the website, contaminates the sales pitch with it, and nobody says anything. Pluralistic ignorance is the 7th plague of the corporate world. Pluralistic ignorance is the 7th plague of the corporate world. The storytelling solution. Be like Brian.

Marketing 64

Marketing Storytelling Travel Corporate 64

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. It’s not working well with others. Look what I did! And it shouldn’t always be about your brand.

SEO 178

SEO Storytelling Product Launch Measurement 178

Landis PR

DECEMBER 12, 2022

Storytelling value is created when companies embark on new sustainability practices or can share the results of sustainable development. If you do pitch sustainability to the media, be able to provide data on how these efforts have positively impacted your company. The press will look beyond initiatives and internal communications.

Financial 52

Financial Government Storytelling System 52

ImPRessions - Crenshaw Communications

JULY 21, 2016

We feel that way about George Jones, digital producer with the Raycom corporate news hub, which provides multimedia content for the websites of about 60 TV stationsthat Raycom Media owns and partners with throughout the country. With that great idea pitch, think about something I can use to supplement my story, preferably data.

Agency 120

Agency Pitching Print Storytelling 120

PRSay

AUGUST 8, 2018

Agencies, corporate communicators and larger teams typically use these. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts. During Autism Awareness Month in April, you can share relevant content or pitch stories throughout the month.

Pitching 125

Pitching Interviews Video Report 125

Stern + Associates

MARCH 3, 2023

That’s why the speech embodied three important lessons of how to communicate effectively that we use in our own profession, whether in composing written content, providing guidance to clients in media interviews or drafting the pitches that secure those interviews. That’s why storytelling is at the core of everything we do.

Communications 106

Communications How To Banking Government 106

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. It could be a way to cut through the clutter since reporters are deluged with pitches. Advertising is a distant third.

Survey 94

Survey Industry Leadership Study 94

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As When pitching stories, remember that “the media is hypersensitive to calling out brands that are tone-deaf,” Tauberman said.

Agency 84

Agency Crisis Communications Consumer 84

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! If you’re proactively pitching the press about your company, note at the end of your pitch that your spokesperson has been quoted in major publications to reinforce credibility. Before you share coverage, you need to get coverage.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

MAY 19, 2017

A few months ago, she was promoted to Vice President at Konnect Agency, where she will work to fortify the agency’s internal growth and provide support for their corporate offices. I feel the brands that market themselves the best know what makes them unique and they let that guide their storytelling. and “So what?”

Consumer 226

Consumer Trends Agency Pitching 226

Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. Then there are the emailed pitches, trying to persuade me to spend time and reporting resources on stories of questionable value to the FT’s readers. Because that seems to be one of the themes in the FT piece.

Journalism 150

Journalism Brand Branding Publicity 150

Deirdre Breakenridge

NOVEMBER 16, 2016

The PRTech ecosystem only included a small swarm of companies when we first started AirPR, and now it spans more than 80 , including things like corporate newsroom publishing platforms (Pressvine), visual storytelling tools (Canva), and measurement and analytics tools (what we do).

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

ImPRessions - Crenshaw Communications

MAY 31, 2016

Public relations today is largely about storytelling. It helps to gain a fair hearing for your pitch, and even a negative response can offer insight on how to make a weak pitch better. There’s a huge distinction between between running down stories for a newsroom and advising a corporate client.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Brad Marley , Chief Storyteller, Yelram Media . Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Storytelling is a huge part of PR and video marketing offers exactly that. Step by step guide to create a corporate video for your marketing needs.

Video 62

Video Strategy SEO Engineering 62

Wadds Inc.

JANUARY 16, 2023

Marc: With only little formal education and growing up in humble environments, Abraham Lincoln not only stands as a political giant in American history, but his ability to connect with audiences as a master storyteller and persuader are most worthy of our examination. That was why I included a brief section about Lincoln in my book.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Landis PR

OCTOBER 25, 2021

Embrace storytelling. If a corporate social responsibility program doesn’t exist for your client, start one now. If I think of some crazy pitch or stunt or partnership, I put it in there. Now is the time to experiment. Beta test an app. Get more active on a social network. Create video content with a point of view. Measure. .

Healthcare 98

Healthcare Communications Measurement Resources 98

Cision

NOVEMBER 30, 2016

Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business. So the fact that it gets the bronze in corporate budget competition is something CMOs must reevaluate.

Software 0

Software Media Leadership Journalism 0

Waxing UnLyrical

JUNE 28, 2018

Is it any wonder these opening pitches were barely memorable? By harnessing the power of storytelling, you can break down walls, build affinity and better position yourself, and your organization, for success. A Look at Compelling Corporate Stories. I’m often asked if storytelling is harder for B2B companies. And so on ….

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

PRSay

JANUARY 9, 2020

And people still faxed pitches! And if you’re looking for avenues to explore in this arena, might we recommend building out messaging around sustainability, corporate citizenship and community relations. Organic reach on social media was also still possible for brands. Arguably, this is an area of improvement for many organizations.

Trends 131

Trends Nonprofit Consumer Newspapers 131

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences.

Radio 92

Radio Television Social Media Sports 92

Sword and the Script

NOVEMBER 18, 2017

Don’t forget to include them as attachment or links in related news releases, pitches or other media materials. Make the Uninteresting Interesting to Find Great Corporate Stories [UML]. Growista , a site that says it studies data storytelling, recently analyze a whole bunch of infographics: What I Learned Analyzing 1,000 Infographics.

Infographics 68

Infographics Data Case Study Content Marketing 68

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Critical Mention

OCTOBER 9, 2019

Use Social Media for Storytelling. You can do so by producing valuable content that doesn’t sound like an actual sales pitch. . High-performing hashtags like those will help increase your social media and brand visibility. Use encouraging language in your copy to get the conversation started on social media.

Social Media 75

Social Media Marketing Media Instagram 75

Sword and the Script

SEPTEMBER 5, 2017

For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established. Whether your job is to writing advertisements, pitching reporters, or creating good content, make your customer the hero. Too many brands miss this important point. Can your agency bring big ideas and execute?

Brand 69

Brand Branding B2B Exercises 69

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Susan Davis International has a long history of award-winning work in the military space, including serving Department of Defense agencies, Veteran Service Organizations and corporations looking to support and market to the military.

Policies 120

Policies Internal International Public Affairs 120

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. Her network is huge and she has an incredible level of knowledge and insight about our business. After PRWeek Maja worked as an editor for consultancies.

Interviews 115

Interviews Agency Industry Measurement 115