Reputation Us

JUNE 23, 2019

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. According to The Holmes Report , last year brought an increasing penchant for corporate scandals. So how does a company handle a corporate crisis in today’s world? We’re rethinking corporate crisis. Turn Off The Fan.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Flack's Revenge

AUGUST 4, 2022

He’s a Maryland-based corporate, securities, and M&A lawyer who knows Brette from his work in the film business. Brette is a dynamo, someone who uniquely focuses on helping actors and corporate executives deliver their best performances.

Film 156

Film Media Training Enterprise Interviews 156

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

If the corporate spokesperson is a no-show, however, that will require real damage control absent an emergency situation. Media prep didn’t stick. Formal media training can be helpful for executive spokespersons who are new to giving press interviews or who need a quick prep for a new announcement or tricky situation.

Interviews 309

Interviews Product Launch Radio Media Training 309

Reputation Us

JULY 26, 2019

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Media and Message Unity Training. What does PR mean to your organization?

Publicity 60

Publicity Wikipedia Nonprofit Media Training 60

Onclusive

DECEMBER 16, 2020

Let’s look at some macro trends first: With the imminent COVID-19 vaccine distribution to the general public, it is likely that the lockdowns will stop, stability will return, and the economy will start to recover. So, what does next year look like from this vantage point?

Industry 221

Industry Content Marketing Corporate Analytics 221

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something.

Trends 199

Trends Corporate Employee Analysis 199

ImPRessions - Crenshaw Communications

MAY 20, 2019

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. On the corporate side, things may be different. Agency PR Has Many Advantages.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

ImPRessions - Crenshaw Communications

JULY 13, 2022

Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. Not only do such protests grab headlines, they sometimes invite media to query corporate sponsors and participants about the issues being highlighted.

Media 294

Media Trade Shows Travel Interviews 294

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

MAY 8, 2018

Who knew that when mom was dispensing her pearls of wisdom that she was preparing you for a public relations career? They’re the most concerned with public perception, social responsibility, and community relations. For a deep dive on media training , see our earlier post. Sit up straight. Learn to behave.”

Corporate 195

Corporate Training Reputation Media Training 195

PRSay

OCTOBER 13, 2021

Shaw, corporate vice president, communications at Microsoft. To build trust with the public, companies “have to commit to it at all levels of the organization. When issues of public trust arise, how do the panelists balance the need to respond quickly with the necessity to “carve out time to make a complete and thoughtful assessment?”

Communications 148

Communications Pharmaceuticals Corporate Film 148

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Most public relations experts agree that the rules of the public apology are relatively simple. As the face of the corporation, many CEOs are naturally charismatic. Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. Do it quickly.

Interviews 170

Interviews Media Training Training Video 170

Stern + Associates

MAY 1, 2023

The average person doesn’t like a “faceless corporation.” When public scrutiny turns on an organization, the organization that will weather the storm is the one that already has a face – but just as crucially a positive, purposeful story and a meaningful executive communications strategy.

Strategy 96

Strategy Company Communications Insurance 96

Stuart Bruce

JULY 15, 2014

Lots of new research around at the moment that point to a positive future for the public relations business. The FT says : “The social media result is particularly striking given that some companies have had high-profile failures in this area.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. Public relations 1. Happy listening!

Pitching 100

Pitching Interviews Trends Journalism 100

PRSay

MARCH 25, 2019

Anything written inside an organization should be treated as if it could quickly go public. Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff.

Internal 156

Internal International Communications Employee 156

Sword and the Script

DECEMBER 15, 2020

Michelle Garrett | Garrett Public Relations. One area likely to see such permanent change is the events space, and how organizations use events for marketing and publicity. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages.

Marketing 174

Marketing Employee Content Marketing Training 174

Prohibition

JULY 19, 2018

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. What’s the difference between marketing, advertising and public relations? What are the advantages of public relations over advertising? What does public relations do for your business? PR is different.

Publicity 48

Publicity Advertising Advertising Tools 48

Contently - Strategy

JANUARY 26, 2023

6 Steps to Creating High-Performing Thought Leadership Campaigns Content teams workshop thought-leadership narratives using a similar process to the one used to develop content marketing and public relations (PR) ideas. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder.

Leadership 145

Leadership Content Marketing Healthcare Google 145

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

An anonymous quote tells us, “A mistake should be your teacher, not your attacker,” and those in public relations would be wise to remember it when something goes awry. Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training.

Skype 170

Skype Interviews Crisis Communications Crisis 170

MaccaPR

JUNE 28, 2016

Of course, as PR professionals, we can provide media training to our top executives. All good advice for media interviews, backed by PR best practices. But there’s one technique that’s seldom mentioned in corporate media training sessions. We say, “Prepare key messages and practice them.” “Use

Interviews 59

Interviews Media Training Media Training 59

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 120

Communications Case Study Training Reputation 120

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PRSay

FEBRUARY 28, 2023

After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands.

Report 172

Report Local Media Pitching 172

Melissa Agnes

AUGUST 15, 2016

The extremely smart Nick Morgan of Public Words recently published an article that reveals the results of a study on stress. This is something to keep in mind and aim to mitigate when implementing a crisis-ready corporate culture. ” This is important for leaders to realize prior to experiencing a crisis.

Crisis 100

Crisis Crisis Management How To Leadership 100

ImPRessions - Crenshaw Communications

APRIL 21, 2017

In public relations , sometimes the stars align and a story just writes itself. When looking for winners and losers in the realm of public opinion, this past quarter offered a wealth of excellent examples. It is media kryptonite. Sometimes PR achieves that, but this one is the real deal. The PR Losers are… .

Airlines 136

Airlines Comparison Facebook Video 136

PR for Anyone

APRIL 26, 2022

One of my clients reached out today sharing her idea on this topic about leadership and what happens when Elon Musk takes the reigns of a company that is currently in a hybrid situation and what that will do for corporate culture. Anyone can get publicity! So, that is this week’s Free Publicity Friday, PR Tip. Transcript.

Twitter 130

Twitter Pitching Financial Video 130

ImPRessions - Crenshaw Communications

APRIL 18, 2016

The first New York primary to matter in years takes place this week, and the public relations world is judging how the candidates are managing (or not) their communications. And, like many a politician or corporate executive before her, the smart money says get out ahead of a potentially damaging issue when it’s still small.

Banking 120

Banking Media Training Training Corporate 120

PRSay

MARCH 9, 2017

In short order, it was followed a barrage of requests from media asking to use the footage. Do you really want someone known as @shroomy0021 managing your corporate communications? I know because it was that long before the company issued its first public statement via their website. Social media is your competition.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Stuart Bruce

FEBRUARY 24, 2015

The problem is that as social and digital becomes more important senior practitioners lack the expertise or experience to actually do their jobs and integrate it properly into public relations strategy. StateOfPR – Research report from Chartered Institute of Public Relations.

Social Media 60

Social Media Public Affairs Media SEO 60

ImPRessions - Crenshaw Communications

MAY 31, 2017

While there’s no way to truly “crisis-proof” a corporation or brand, there are steps that make it less likely to happen and its impact less severe. United will weather the latest tempest, in part because the traveling public have low expectations of the airline experience. But the court of public opinion demands a true apology.

Crisis 180

Crisis Airlines Brand Branding 180

Landis PR

SEPTEMBER 27, 2021

We promoted NBC Universal (its entertainment division) nationally for more than 10 years – we even media trained Jeff Zucker (now President of CNN). We helped take them public in what was then a new form of going public called a SPAC. We didn’t just rest on our public relations laurels.

Agency 105

Agency Travel SEO Nonprofit 105

Prohibition

JANUARY 24, 2022

As a public relations agency specialising in crisis communication, Prohibition PR provides clients with custom-made strategies and tactics to get their organisations out of hairy situations. Prohibition PR handle media relations. When a problem becomes public, it can quickly deteriorate, especially in today’s online age.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Polaris

APRIL 28, 2015

Your corporate communications department or PR agency emails you the first draft of a press release and asks, “What do you think?”. Yet most of the time, it’s hard to know where to begin—especially if you don’t have a public relations background. You know the drill. It might be an easy task. Step #3: Agree on a Format for Changes.

How To 100

How To Marketing Writing Training 100

Marketwired

FEBRUARY 16, 2016

Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. As communications pros, we are constantly thinking of new ways to assist clients in getting their message out to the media and public.

Creativity 100

Creativity Pitching Writing Conference 100

Communications Conversations

AUGUST 21, 2018

I get to work with so many different types of media on a daily basis – from tech outlets to both long- and short-lead lifestyle/consumer publications, to national and local news stations. How did that agency experience prepare you for your role in corporate PR? What’s the most interesting part of your current role?

Sports 113

Sports Retail Local Report 113