MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? What about a local gym owner posting photos of members stretching upside down in their black spandex? Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly.

Instagram 98

Instagram Crisis Local Privacy 98

Stephen Waddington

JULY 21, 2020

That includes broadband, cloud services, DIY, gardening, groceries, and online retail. Rethinking events Corporate events will never be the same again. The UK’s 38 Local Enterprise Partnerships have been tasked with creating local industrial strategies. Here the opportunity is growth and new markets.

Crisis 78

Crisis Agency Enterprise Local 78

Shift Communications

FEBRUARY 23, 2017

Keeping your thumb on the pulse of the media landscape and being ready to react as opportunities arise is critical to securing coverage outside of major corporate or product news—you never know when your evergreen pitch will turn into a feature opportunity. Don’t forget about local media! Don’t forget about your local media.

Local 68

Local Mobile Corporate Retail 68

Shift Communications

SEPTEMBER 8, 2017

McKesson Corporation faces this exact conundrum. The Better Health Tour – a cross-country tour aimed at gathering local health innovators to discuss fostering innovation – was launched as an answer to this challenge. On one hand, a business that has weathered many market changes must have innovated at one point in its arc of existence.

Healthcare 79

Healthcare Leadership Local Retail 79

Newsfile

MAY 11, 2023

Involvement with Charity Work or Making a Charitable Contribution Corporate philanthropy supports the well-being of others through donations, volunteerism, sponsorships and other forms of giving back. Reporting Voting Results from Annual General Meeting It would be great if all stakeholders could attend corporate annual general meetings.

Writing 52

Writing Energy Training Education 52

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. Be locally relevant, build trust, be mindful of your tone of voice and don’t underestimate the power of relationships.

Local 120

Local Newspapers Retail Sports 120

Communications Conversations

OCTOBER 24, 2014

Essentially what they’re doing is using Instagram as a virtual idea-starter for parents and others around Halloween goodies and DIY crafts (two areas of “interest” for a giant retailer like Target, who just happens to sell all of the items that go into said goodies and DIY crafts).

Instagram 146

Instagram Case Study Brand Branding 146

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. How did that agency experience prepare you for your role in corporate PR? from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

Solo PR Pro

FEBRUARY 25, 2021

This led to them approaching me for a pro bono opportunity for a nonprofit who was raising money for the local food bank and was helping with distribution in the parking lot of their large retail center. From media relations and corporate communications to social media strategy, she has a passion for crafting messages.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts.

Marketing 60

Marketing B2B Local Customer Service 60

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Cision

JULY 20, 2015

For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. Birchbox sends subscribers monthly, customized samples with an integrated retail component to buy the products they like, and with topical content to aid their discovery. They host birthdays, open play and other events.

Energy 120

Energy Viral Storytelling Community 120

MaccaPR

JANUARY 15, 2019

Corporate-speak never intruded and official spokespeople were absent – which made Fiji’s entire campaign feel more organic and authentic. 5 - From Red Carpet to Retail. “Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. 2 - Surprise!

Marketing 78

Marketing Viral Consumer Brand 78

prTini

JUNE 24, 2016

At Geben, we handle social for a wide variety of local and national brands—everything from local microbreweries to Fortune 100 retailers. As the news unfolded online across all channels, it became critical that brands tune in and show sensitivity to the conversation happening around them.

Crisis 37

Crisis Mobile Social Media Comparison 37

MaccaPR

JANUARY 15, 2019

Corporate-speak never intruded and official spokespeople were absent – which made Fiji’s entire campaign feel more organic and authentic. 5 - From Red Carpet to Retail. “Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. 2 - Surprise!

Marketing 48

Marketing Viral Consumer Brand 48

Ethical Voices

FEBRUARY 20, 2023

I felt very compelled and impassioned with the work that I was doing in the communities in the South, the hotbed of retail politics. I learned a lot about public speaking, community organizing, canvas operations, and just really being an agent of change in my local community. I feel very extremely blessed. Tell me more about it.

Ethics 81

Ethics Community Conference System 81

Norton's Notes

MAY 13, 2015

Over the years, he’s worked with large, Fortune 500 clients like Select Comfort, Walgreens, General Mills and Deluxe, as well as smaller, more local organizations like UCare, Minnetonka Public School District and Bike Walk Twin Cities. I primarily help clients in three areas: corporate communications, traditional PR and digital marketing.

Interviews 28

Interviews SEO Blogging Writing 28

Mindful Marketing

MARCH 21, 2020

” The retailers’ swift actions and accusation of price gouging left Colvin sitting on over 17,000 bottles of sanitizer he couldn’t sell, even as people around the world were desperate to get their hands on the products and the product on their hands.

Viral 75

Viral Marketing Retail Transportation 75

Communications Conversations

AUGUST 31, 2018

Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Media conglomerates are eating up local news outlets. I’ve left my fair share of messages on corporate voicemail boxes, and I’ve had to use the “no comment” response in countless stories. Newsroom resources are being slashed.

Media 112

Media Journalism Report Video 112

Cision

AUGUST 10, 2015

Whether you’re doing technical, corporate or social communication, these tools can save you a lot of time and make you far more productive than you were without them. Dragon NaturallySpeaking retails for $99. Schedule your emails. Use the Pomodoro Technique.

Software 120

Software Mobile Video Examples 120

PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. Can you describe an example where local practice and the need for nuance might trump how things are done globally or across the subcontinent?

Local 109

Local Crisis Management Internal International 109

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2019

As a retailer and also a marketplace, Amazon has steadily grown its digital advertising business and now may pose a real threat to Google and Facebook. Amazon has also been deft in managing its reputation as a tough employer and indifferent corporate citizen. Somehow, Amazon has escaped the worst of the techlash , at least for now.

Privacy 165

Privacy Retail Government Google 165

PR Fuel

OCTOBER 16, 2018

Corporate Contact Information. It doesn’t matter if you’re Microsoft or if you’re Joe’s Lamp Emporium: Every company’s web site should have a public relations page that details corporate contact information. Retail outfits should always include directions, for both drivers and customers using mass transit, to locations.

Web 40

Web Pitching Local Report 40

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. Otherwise I try to follow the other local publications and whatever catches my eye.".

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

ImPRessions - Crenshaw Communications

MAY 31, 2017

” But it’s easier than ever for something that would once have been a local incident or a minor issue to blow up in a big way. While there’s no way to truly “crisis-proof” a corporation or brand, there are steps that make it less likely to happen and its impact less severe. Seven Steps To A “Crisis-Proof” Brand.

Crisis 180

Crisis Airlines Brand Branding 180

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. He is also understood to be the world's first book retailer whose business model was to sell books to the public. Mass communication aims to meet these needs. style vs substance.

Ethics 52

Ethics Communications Print Television 52