Corporate Creativity Local Retail 
ImPRessions - Crenshaw Communications
APRIL 20, 2020
But I couldn’t help but think – for the price of the video ads and promotion, why not simply offer extra pay to those on the front retail lines? That’s a positive move, but a more creative one was its latest AR filter, which lets users donate directly to WHO’s COVID-19 Solidarity Response Fund. Maybe Hy-Vee did both.
Bianchi Biz Blog
FEBRUARY 1, 2024
Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors.
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ImPRessions - Crenshaw Communications
SEPTEMBER 12, 2017
million to local customers. It was part of a summer 15th anniversary promotion to challenge the local baseball team into winning 15 straight games. Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven? Like the best PR-driven ideas, it is creatively designed yet simply executed. Kudos all around.
Communications Conversations
OCTOBER 24, 2014
Essentially what they’re doing is using Instagram as a virtual idea-starter for parents and others around Halloween goodies and DIY crafts (two areas of “interest” for a giant retailer like Target, who just happens to sell all of the items that go into said goodies and DIY crafts). Kudos, Target.
Solo PR Pro
FEBRUARY 25, 2021
My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency A: A boutique creative and digital shop that dabbled in PR. Agency B: A boutique integrated and brand/creative strategy firm. What are agency partnerships? It was painful.
Communications Conversations
AUGUST 21, 2018
We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. How did that agency experience prepare you for your role in corporate PR? from Chicago to Washington D.C.,
Stephen Waddington
MAY 16, 2019
The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.
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