MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly.

Instagram 98

Instagram Crisis Local Privacy 98

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. Something else was going on.

Energy 120

Energy Viral Storytelling Community 120

MaccaPR

JANUARY 15, 2019

Corporate-speak never intruded and official spokespeople were absent – which made Fiji’s entire campaign feel more organic and authentic. 5 - From Red Carpet to Retail. “Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. 2 - Surprise!

Marketing 78

Marketing Viral Consumer Agency 78

MaccaPR

JANUARY 15, 2019

Corporate-speak never intruded and official spokespeople were absent – which made Fiji’s entire campaign feel more organic and authentic. 5 - From Red Carpet to Retail. “Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. 2 - Surprise!

Marketing 48

Marketing Viral Consumer Agency 48

Ethical Voices

FEBRUARY 20, 2023

I felt very compelled and impassioned with the work that I was doing in the communities in the South, the hotbed of retail politics. I learned a lot about public speaking, community organizing, canvas operations, and just really being an agent of change in my local community. I feel very extremely blessed. Tell me more about it.

Ethics 81

Ethics Community Conference System 81

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Media conglomerates are eating up local news outlets. A lot of things. It’s more strategic than I’ve done in the past.

Media 112

Media Journalism Report Video 112

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52