Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Onclusive

DECEMBER 6, 2019

There are two pressing topics plaguing today’s PR professionals – and this conference covers both of them. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PRNEWS Crisis and Measurement Summit. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

FEBRUARY 16, 2021

57% are neutral about trust in NGOs. 53% are neutral about trust in trust government; and. 51% are neutral about trust in trust media. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”.

Government 143

Government Survey Ethics Media 143

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Press releases have always essentially been a “paid placement.” Traditional press release distribution.

Software 126

Software Case Study Advertising Advertising 126

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. Fact-checking becomes even more important when you’re writing about sensitive topics. Putting a piece out into the world knowing it contains no factual errors is about more than just peace of mind.

Content Marketing 144

Content Marketing Marketing Viral Study 144

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. Public relations is about making great content that engages, educates, and entertains.

SEO 178

SEO Storytelling Product Launch Measurement 178

PRSay

MAY 3, 2019

With media organizations consolidating across the country and former journalists finding themselves in a PR or corporate communications position, it’s important not to forget the difference between these two roles. And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties.

Publicity 146

Publicity Newspapers Journalism Energy 146

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. This post will highlight some of the ways you can maintain and build successful relationships with your organization’s press contacts. Usually, PR people who do their homework are pitching you something that you care about,” Jacobs said.

Report 170

Report Local Media Pitching 170

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. If you do nothing else to leverage new press, do ensure you amplify the news on social media. Press coverage gives you third-party credibility. Write a press release. Blog about the coverage. Report back to leadership.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. These won’t be used for major bylines, important press releases, and other critical missives where every word counts. More show and less tell.

Marketing 196

Marketing Content Marketing Data Social Media 196

PRSay

APRIL 15, 2021

” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman . “Ben & Jerry’s has been speaking up about social issues for nearly 40 years and it may be more important now than ever. ” — Kevin Waetke, APR, Fellow PRSA, Associate Vice President, Corporate Marketing, Sammons Financial Group.

Company 187

Company Employee Internal International 187

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 164

Financial Video Consumer Data 164

Cision

APRIL 5, 2017

Chris Lynch: Brian, let’s talk about the concept of fake news. B2B2C can safely oppose the President but companies need to think about the positioning of symbols because they carry more emotional weight and look at the past which is a prologue to the future. Corporate citizens need to be the change they want to see.

Report 225

Report Media Advertising Advertising 225

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. 20-22, Shaw spoke with PRsay about his multifaceted role at Microsoft and the skills and perspectives that inform the work he does every day. You have a degree in journalism from the University of Oregon. There are two levels to it.

Internal 66

Internal International Conference Public Affairs 66

PRSay

SEPTEMBER 18, 2020

The following is adapted from Dick Martin’s book about Marilyn Laurie’s life in public relations, “ Marilyn: A Woman in Charge ” (PR Museum Press, 2020). There was nothing sexual about what he did. If today’s #MeToo movement is solely about sexual harassment, there’s no evidence Marilyn could claim the hashtag.

eBook 184

eBook Policies Government Engineering 184

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. 3) Multimedia boosts press release views. “A 5) Has freedom of the press deteriorated? “49% In addition, “36% are concerned about journalist safety.”. It’s something of a readout on the year in PR and marketing.

Marketing 78

Marketing Publicity Survey Study 78

ImPRessions - Crenshaw Communications

MAY 10, 2016

According to research by Global Strategy Group , public opinion favors corporate engagement on political and social issues. Some 78% of Americans believe that corporations should actively engage on important social and political issues, and 88% say companies can influence social change. Some studies say yes — with caveats.

Healthcare 120

Healthcare Employee Study Policies 120

Ishmael's Corner

DECEMBER 7, 2014

I don’t think Rem Rieder, editor of the American Journalism Review, is going to be happy. This is a big deal because the Techmeme algorithm essentially offers a surrogate for thought leadership in the tech sector. It’s nothing new for administrations to try to control the narrative. 5 and Dec. Obama’s content guys get it.

Journalism 108

Journalism Local Storytelling Policies 108

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. According to his agent: “Simpson has not yet taken on any corporate work.”

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Maxim Behar

JULY 2, 2023

He travels a lot and often speaks in front of world leaders, audiences, practitioners, students, and opinion makers on Leadership, Modern Public Relations, and Social Media topics. Host: So, Mr. Behar, my first question for you would be to please tell us more about the highlights from your journey over the years. Maxim: Namaste.

Ethics 52

Ethics Internal International Course 52

Maxim Behar

JANUARY 24, 2022

It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership. The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

JUNE 11, 2016

This is because content marketing is about publishing and building an audience you own, rather than rent. Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium. Benchmarks: Blogs Press Releases and Coverage. UMB press release : 842 shares and estimated 300-1,400 views.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Communications Conversations

AUGUST 31, 2018

Probably about 5-6 just this year. Paul Business Journal). Tell us about your media background–and about your current role on the PR/comms side. You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. They were wonderful!

Media 112

Media Journalism Report Video 112

Doctor Spin

MAY 30, 2023

Barnum who should be credited, it’s interesting to learn a bit more about the controversial legend—and better understand why the saying persists to this day. Barnum pioneered the art of press agentry, employing sensationalism and publicity stunts to generate interest and draw crowds to his shows. New York: Academic Press.

Publicity 52

Publicity eBook Ethics Resources 52

Ethical Voices

MARCH 6, 2023

Joining me on this week’s episode is Niel Golightly , a partner at FGS Global , where he brings clients more than 25 years of experience leading corporate reputation, crisis and sustainability strategies in Fortune 100 companies. Why don’t you tell my listeners more about yourself and your career? Why do I tell that story?

Ethics 62

Ethics Company System Corporate 62

Sword and the Script

JANUARY 14, 2017

In my experience, how a B2B company talks about its product is just as important as how much it talks about its product. On the other hand, there’s ample research to demonstrate B2B customers want thought leadership. I do believe press releases , when employed properly, remain a strategic vehicle to convey a message.

B2B 60

B2B Pitching Survey Study 60

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The leadership and vision provided by early public relations professionals was squandered. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Bianchi Biz Blog

FEBRUARY 22, 2021

I enjoyed learning about their experiences and seeing the business first-hand, while also having the opportunity to recognize and share their challenges, accomplishments and success with the industry. When writing about business trends and best practices, though, that can sometimes be difficult. It’s such a unique and niche industry.

Groups 55

Groups Meeting Transportation Media 55

Stephen Waddington

DECEMBER 15, 2021

Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting? Search engines are the most trusted form of media (56%). Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

Stuart Bruce

OCTOBER 30, 2014

And thank you Aaron for that fascinating insight into how social media has changed journalism. I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. Social media breakup. Fast-vertising.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. has been exploring in her work on women in journalism. Each corporate PRCA member will be expected to engage with a local school each year.

Government 103

Government Education Print Ethics 103

Mark My Words

DECEMBER 29, 2015

Cannes Lions was all about purposeful brands. For some of the great blunderers of the year -corporates and celeb-prats- PR’s magical powers were unsurprisingly limited. 2016 will be about responsibility. Oh to have been a fly on the wall at the annual Christmas mingle between the Labour leadership and the press.

Journalism 60

Journalism Wikipedia Film Interviews 60

Ethical Voices

DECEMBER 5, 2022

Why don’t you start off by telling us a little bit more about yourself and your career? First, I was in radio journalism doing the DJ thing with album rock at night and high school during the day. How public relations professionals are failing and what we can do. The need for a culture of kindness. Radio was my first love.

Ethics 79

Ethics Publicity Radio Local 79

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. cut through clutter and find useful, relevant data, quantify buzz and press hits, properly attribute revenue, know which tactics are working, spot brand and revenue indicators and identify PR funnel accelerators.”

Publicity 85

Publicity Training Technology Data 85

Waxing UnLyrical

DECEMBER 7, 2016

While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. Guest Post by Rebekah Iliff. Yes, we did that.).

Employee 40

Employee LinkedIn Engineering Leadership 40

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. When you meet Justin, you know there is something special about him. Justin McClanahan, @MNrube.

Sports 0

Sports Leadership Internal International 0