How To Interview Experts Like A Journalist: Tips For PR Teams
ImPRessions - Crenshaw Communications
AUGUST 4, 2023
When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” But I do know something about interviewing experts, which is often the basis for B2B comms writing. That’s why I usually start with an icebreaker and a few painless questions.
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