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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81
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Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135
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What PR Technology Vendors Don’t Understand about Spreadsheets [PR Tech Sum]

Sword and the Script

July is usually a slow month for this monthly roundup of technology news across the PR landscape – and this month is no exception. A statistic in a new report on PR technology caught my eye. Some vendors try to overcome this with offshoring or technology. Using AI to shop coverage of surveys. International media.

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Communications Influence with C-Suite Grows [Gartner Survey]

Sword and the Script

According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. Companies are placing a larger emphasis on stakeholder communications and cross-functional collaboration,” according to a press release on the survey quoting Jennifer Sigler , Ph.D., Only 5% said they have less influence.

Survey 96
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5 Ways to Improve Internal Communication

Cision

It details a multi-country, multi-industry survey examining how successfully businesses communicate across their organizations. Here are five key takeaways from IPR’s white paper about how to improve internal communications: 1. Treat your internal publics like your external publics. Of course you do. Importance.

Internal 218
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Wake of the Pandemic: Businesses Value the Role of PR and Communications More than Ever [Survey]

Sword and the Script

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Karen and Shonali were part of a group of six contributors to the survey and report. Communications technology. About the 2021 JOTW Strategic Comms Survey.

Survey 120
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Is technology killing employee communications?

Communications Conversations

A recent survey by Dynamic Signal brought some fairly interesting facts to light. Pay close attention to the words used in responses in this survey: Overwhelmed. I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology. Corporate blogs.