Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

JULY 13, 2022

If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. And maybe it’s better they did.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

MARCH 21, 2019

To take action and amplify its push for gender diversity, it created its own women’s leadership half-day conference called Empower , held on International Women’s Day. It’s precisely the type of commitment that could grow into a recognized element of a company’s reputation as an advocate for gender diversity in tech. Executive content.

Company 174

Company Conference Corporate Leadership 174

Sword and the Script

AUGUST 22, 2023

For the vast majority of companies, the only announcement that will top a corporate transaction…is another corporate transaction of greater value (or a terrible crisis). They wound up pitching a watered-down funding announcement that several reporters flat-out said they couldn’t cover without a number.

Corporate 99

Corporate B2B Company Marketing 99

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

We help build and manage reputations. Most of all, we’re a strategic resource for internal and external clients. So, even if you assume fully half of the professional PR population isn’t engaged in active media pitching, it’s a large number and an unhealthy ratio. We’ve embraced the PESO model of content.

SEO 227

SEO Agency Reputation Policies 227

5W PR

AUGUST 27, 2021

Public relations, at its core, is a communications industry that strives to maintain a positive public image for brands and corporations, to create brand awareness, to foster mutually beneficial relationships between clients and their audiences, and more. Interns in Public Relations. Crisis Managers.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

Sword and the Script

APRIL 20, 2021

That was just the sales data from just one product that I could prove; the blog supported a dozen products, each with its own distinctive brand and reputation. For example, the company’s reputation was lackluster among media and influencers when I started. I didn’t pitch it. The text was stiff and corporate. Nobody can.

B2B 106

B2B Leadership Marketing Blogging 106

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Maybe a marketing executive bores a reporter to tears with brand-speak or hits him with a product sales pitch instead of telling a good story. Don’t confuse PR and sales.

Publicity 334

Publicity How To Agency Product Launch 334

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

JUNE 11, 2020

One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. For PR professionals, adding a portion of the release to the pitch can add just enough beef to hook in the right journalist.

SEO 221

SEO Data B2B Writing 221

Wadds Inc.

APRIL 26, 2023

Business that in September 2022 would have moved from pitch to contract to delivery within weeks is now taking several months to convert. The UK economy is not in recession, but it is being talked down by organisations such as the International Monetary Fund and critically the media. The slowdown is impacting payments.

Agency 98

Agency Publicity Marketing Banking 98

Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. More internal comms. political, socio-economic, etc.)

Communications 126

Communications Crisis Internal International 126

PRSay

JUNE 28, 2021

The truth is that I had been thinking of leaving the corporate world and starting my own firm long before the pandemic hit. Most important, I can work from anywhere in the world, choose clients that fit my interests and avoid internal corporate politics. Pitch yourself as an expert. The work is rewarding and interesting.

LinkedIn 174

LinkedIn Crisis Agency Crisis Communications 174

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Practice corporate social responsibility. Get more PR tips now.

Local 216

Local Government Community Corporate 216

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. It’s not working well with others. But it isn’t usually quite so simple. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Prohibition

SEPTEMBER 27, 2022

In some way or another, all organisations rely on reputation and awareness for success. From small start-ups to large international corporations, a robust public relations strategy remains a crucial tool for brands of all sizes to increase public perception, build positive brand sentiment and grow a strong industry presence.

Publicity 62

Publicity Brand Branding SEO 62

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” It’s fine to calculate hours spent and deliverables completed, but if the most meaningful metrics involve increased brand preference or enhanced reputation, those should be quantified. Demand candor.

Agency 223

Agency How To Construction Advertising 223

ImPRessions - Crenshaw Communications

MAY 8, 2017

It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent. ” It’s all part of PR’s mixed reputation. .” Who, me, a publicist? What he didn’t realize was that for some PR people, the term is faintly pejorative. Neither would describe my role.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Your shares will help build a reputation as a future source who drives results for them. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! Circulate internally. Share on social media.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

APRIL 11, 2017

In reviewing the State of the Media report, there are several impacts for PR and corporate communications , including the following: 1) Getting the story right matters more than getting it first. This is an opportunity for PR to the extent internal experts can help a reporter and their audience break down and understand an emerging issue.

Report 72

Report Media Survey Pitching 72

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Contently - Strategy

JANUARY 26, 2023

These episodes serve multiple thought leadership purposes: They build the thought leadership reputation of Google’s technical team and leverage the reach and influence of podcast host and head of developer engagement Stephanie Wong , who often posts about the show on her personal LinkedIn profile. Measure your results.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Doctor Spin

FEBRUARY 14, 2024

PR strategies are designed to manage the public’s perception and ensure positive association and reputation. It also involves crisis communication to mitigate damage to the company’s reputation. In public relations, we call this: Internal Communications (IC) ( blog posts ) Sometimes, things go wrong.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Barokas

MAY 30, 2017

With companies taking an increasingly digital approach to communications—both internally and externally—are our PR tactics adapting at a parallel pace? Reporters Still Want to be Pitched. Let’s take the press release as an example. Wire Services Are Expensive.

SEO 68

SEO Pitching Corporate Report 68

Solo PR Pro

APRIL 5, 2022

That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. Michael Ares, MDA Corporate Marketing, LLC. When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients.

How To 104

How To Fashion Banking Industry 104

Wadds Inc.

JANUARY 16, 2023

We in PR must continue to do all we can to protect and defend our reputations as professionals. It must be our branding promise and reputation as we serve others. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Sword and the Script

AUGUST 22, 2017

You can’t let a root culture run awry and expect PR to pitch reporters for “positive” media coverage, either. If you’re recommending a pure PR play or an integrated communications campaign with a big budget attached to it, you have to be able to articulate what the reputational and financial impact will be for the company.

Internal 72

Internal International Interviews Trends 72

Sword and the Script

DECEMBER 3, 2019

PR wants to work with fair and reputable reporters the same way reporters want to work with credible sources. However, if you are looking for reporters to pitch on Instagram, good luck with that. Surveys of reporters show they all favor Twitter by a very wide margin. 4) Meltwater joins AWS Data Exchange.

Data 90

Data Enterprise Survey Instagram 90

Prohibition

JULY 19, 2018

So, fundamentally marketing activity is commercially focused and PR is focused on reputation. PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. Write media pitches about a firm and send them onto journalists. Internal communications. Speech writing. Content creation.

Publicity 48

Publicity Advertising Advertising Tools 48

PR in High Definition

SEPTEMBER 30, 2016

If your business has a poor employer brand, it can be very difficult to shake off both externally and internally, impacting the talent you can attract. This is particularly alarming because your managers and HR team are meant to wave the flag of the company and represent your corporate values. Use alternative ingredients.

Brand 48

Brand Branding How To Employee 48

Communications Conversations

OCTOBER 24, 2019

It wouldn’t have been impossible to do this if I had a job at an agency or a corporation, but it would have been much more difficult. I don’t say yes to every person who pitches me a guest post on my blog (come to think of it, I haven’t said yes to this in at least 7 years!). And it helps me keep my focus.

Social Media 79

Social Media Media Groups Blogging 79

Beyond PR

JUNE 3, 2016

It’s true that investor relations and public relations perform different functions, serve different internal and external audiences, and operate under their own sets of best practices or – in the case of IR – regulations. The PR team has experience pitching internal experts and getting media placements.

Comparison 40

Comparison Financial Internal International 40

Sword and the Script

JANUARY 17, 2023

Meltwater has a reputation for an overly aggressive sales team. Blog: PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under Onclusive as a single PR tech company. International-based all-in-one PR software providers. I found their mobile app impressive.

Technology 93

Technology Software Resources Pitching 93

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches.

Writing 198

Writing Communications Marketing B2B 198

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Deirdre Breakenridge

APRIL 29, 2019

Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”. That particular company grew a reputation for manufacturing controversy. I took that pitch, transformed it into a blog post which in turn, took off once it was published.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Does reputation top profit? Are you kidding?

Software 126

Software Case Study Advertising Advertising 126